This is the closest supermarket to my home in my hometown, thus I thought it could be good to review it.
It is part of the Sonae group, owned by Belmiro de Azevedo, which also owns a lot of other companies in Portugal, such as Optimus (the equivalent of Orange in the Uk). This is just a copy of every other Modelo in the country. The only good thing is that this seems cheaper than the rest and it has its own brand, which makes it even cheaper. The food is of quality and the workers are friendly.
This is no Lidl, it is moderately cheap, it has quality and it is a good choice and source of knowledge to the foreign tourist. Remember if you see a Modelo go in, don't be afraid, it is cheaper than many other supermarkets. read more