Yesterday was my third trip to Sincere. First off, these folks are always kind and patient. I…read morereally wanted to try Sea Bream fish but they were out, so I opted for Striped Bass. Ask them to filet it for me and what an excellent job - fish was super fresh and tasty and no bones. Ordered Trout from them in the past, every visit I walk away impressed with the quality of their fish. The prices are also very reasonable.

Was lookin for salmon belly and this spot popped up - went in and checked it out, they were helpful…read moreand had what I needed. Not expensive

How can I be the first to give them a review?? They have quite the following on fb, so hmm...Maybe…read moretheir fans don't want others to discover their "secret" select purveyor of fresh seafood. Norcal is a wholesaler, which also does retail, so you're getting it almost outta the ocean--other then buying it off the boat or fishing it outta the water yourself. So yeah it's all fresh and live. Nothing on ice here. They have huge holding tanks in the back of all the faves: Dungeness, New England Lobster, Spot Prawns, and Red King Crab, the King of the Kings, of which I've already bought two for my family's now annual indulgence. Btw, the Kings are from Norway, not Alaska. So they don't have the Deadliest Catch celebrity, but they do have the same DNA, taste and snarl. And prices are competitive. The Red King was $3 cheaper per pound than a shop in Oaktown Chinatown. (I'm Chinese, of course I comparison shopped!) They also offer some exotic fare. (Turbot anyone?) Check their website for a list. So come by and load up the suv with crates for your crab feast or any of the other kinds of sea feast. Or just snag a single crustacean for your couple's meal. It's all the way live...until you sink it into your boiling pot. And for those of you who had been keeping this place under wraps, sorry if I blew the cover off of this "secret."

Many folks including myself had no idea this place even existed..and so close to home.The guy who…read morehelped me was very informative and provided great service. They have it ALL ...live crab , great oysters,fish... highly recommend you at least check it out !

Best kept secret in Chinatown!…read more $5/pound for crab is an absolute steal. Fresh from Santa Cruz, I was happy to hear that it was local and fresh. Look at that tub! He helped picked out 3 nice crabs- ended up being $30. After you purchase they can clean it and cut it for you behind the seafood counter. They also had live frog (?!) and Manila clams! Love chinatown

Just came here to buy tofu. In and out fast. Very fresh and good price. The tofu is very firm,…read morejust the way my family likes it.

HUGE selection of fresh seafood here! Just be aware that is is cash only…read more I was so stoked picking out some live female blue crabs for $8.99/lb but had to put them back after I found out they only take cash. The woman at the register was very kind and gave me a heads up that they are open tomorrow as well, but they may run out of blue crabs by then. Also, right now they have a bunch of Dungeness crab. Depending on the size they vary from $10.99-$12.99/lb. There is also a small selection of produce for anything you're looking to pair with fresh seafood. Btw! The floor is VERY slippery. Please be careful.

I like the salmon from here…read more But their open hours are not consistent and no posted open days/hours. It's Weds, 10:15- closed. I want to support this business, but don't know when I can

Fresh sushi grade fish for a reasonable price. Quick service land knowledgeable staff. Small clean…read moreambiance. Live crab and lobster.

Great selection of Fresh fish and seafood at a good price. They also have fresh live crab! The…read moreseafood quality is amazing here and the staff are friendly, ready to help! You can pre-order to skip the line and pick-up your pre-order!

Best chicken is juicy and the best And it hits the spot and…read moreit's hella cheap with and yea it hits M

February 2026 On the second day of Lunar New Year, I…read morevisited your wholesale location in a festive and sincere spirit. I had prepared red envelopes to express appreciation for your hardworking staff, reflecting our long-standing business relationship. Upon arrival, I was pleased to see that your company had arranged a small buffet for employees. The warehouse staff were polite and exchanged festive greetings, creating a positive atmosphere. This reflected well on management and is worth acknowledging. However, an incident that followed severely disrupted what had been a pleasant morning. I must clearly identify that the staff member involved is the senior female employee from the back department responsible for vegetables senior lady ! This day she was standing their cut pork for customer and employee! she refused to provide proper portions to my employee, who was waiting in line appropriately. Instead, she directed her to take leftover scraps filled with excessive bone fragments. When I calmly asked for clarification, this staff member responded with a cold, impatient, and hostile attitude, demonstrating a complete lack of professionalism and basic respect. My employee feels like homeless need get her food ! As long-term customers and fellow business owners who consistently support your company, we expect fairness and respect, particularly during a festive occasion meant to reflect goodwill. As business operators ourselves, we understand that management culture directly affects reputation. What we witnessed today raises serious concerns regarding internal service standards and supervision. I respectfully request that management review this matter seriously and reinforce professional training to ensure equal and respectful treatment for all customers moving forward.

Delicious, well priced!…read more This place is actually insane. BEST fish market in ALL of the Bay Area. Literally can not beat it. I would drive from ANYWHERE to get the same quality. No need for omakase when you can buy the fish and just bite into it yourself!!!! I've hosted various dinner parties and made platters with only purchasing my ingredients from this market alone.

Mid ready to eat selection. Sauteed veggies definitely previously frozen. Salmon onigiri was 10%…read morefilling, sooo stingy. Nigiris were just fine. Tokyo central is infinitely better Probably good to buy fish and pantry items. They carry some cool brands like fugetsu-do and queens kimchi.

mazfishing@yahoo.com…read more Get urself on the email list and you'll get the alerts and availability.

Jim Penn Used to dock in marina Bay Richmond. He's moved on…read moreto Emeryville, but is still offering fresh live crab right from the back of his boat. To reserve you will need to get on his email list ptzfishing@gmail.com. But that's no guarantee! You should get to the designated spot in his email, early to insure you get your order. It's really first come first serve so no guarantees. But he is trying to modernize. Today his daughter in law was taking cash and Venmo transactions and noting who you are on her note pad. I presume to check you off that you ordered and got what you came for. There is nothing like fresh off the boat crab in season. Shortened this year unfortunately! He offers other items like flounder and salmon when it's not crab season. Support local fishermen! It's been a tough couple of years for them! Your reward is fresh live Dungeness crab. Another great reminder, why living in the Bay Area is special. No you aren't in Kansas anymore!

I love going Asian markets, especially Japanese and Korean stores. You never know what goodies…read moreyou'll walk away with! I have to practice a lot of self-restraint because there's always a fun find. We come here for the banchan and the kimbaps, but I've been known to sneak in some ice cream (they sell the viral Tu Cha goodies, but I only like the bing chillin bites). Veggies seem to be pretty fresh as well. There's also a rather large restaurant that takes up the center space, as well as a bakery. I've been eyeing the pound cakes and salt bread, but have yet to try. We typically come later at night or mid-day on a random weekday so the lines aren't bad and it's not super crowded. It's a bit out of the way for us, so it's not a typical stop and I'm not quite sure what it's like during peak times.

Amazing One-Stop Shop, But Expect Premium Prices!…read more I recently visited Jagalchi at Serramonte Center and was thoroughly impressed by how nice and upscale the entire space is. It functions as a true high-end Korean supermarket experience. I absolutely love the "one-stop shop" concept they have built here. It is incredibly convenient because everything you need is under one roof. Along with the grocery aisles, they have a fantastic bakery inside, a spot to grab a drink, and even a full restaurant right in the building. Having a beauty boutique inside as well makes it so easy to pick up your Korean skincare and cosmetic essentials during the same trip. The only major drawback is the cost--it is definitely an expensive market with heavily inflated prices compared to standard grocery stores. While the quality of everything is pristine and the unique food-hall vibe makes for a fantastic outing, you should definitely be prepared to pay a premium at checkout.

My husband and I came to do some grocery shopping. It wasn't too crowded this early mid-morning…read more All went well. Bought some red donut shape like peach fruits and vegetables. We also bought deep fried shrimp ready to eat bento to try. We were in and out. The deep fried shrimp was a bit salty. It was just ok.

Wide variety of Korean food I highly recommend Japchae are…read moreready to eat cashier move fast , a lot of fruit selection you can't find else where