This is a grocery store that Americans will feel home in.
Just something I don't see much near the city center in Europe when traveling. Usually you get the small corner stores that sell you items for the day but this was a true grocery store in the American sense.
It's at one end of the shopping center that isn't too far from the Hilton Vienna Danube. Inside the center there is also a drug store and another Target like store in addition to H&M and several other clothing stores. I didn't peruse upstairs but there is a whole other level of stores.
Once you get to the grocery store, if you want a cart you have to put in some coins (I'm guessing probably at least a 50 cent euro piece but I didn't look). You get it back when you return the cart. I was looking for a basket since I wasn't shopping for much and that was a bit harder to find. They have ones that have wheels on them in addition to the regular baskets you can carry around.
There is a whole section of fresh produce, hot prepared foods and a bakery in the back. There is also pet foods, laundry soap and a drug store/cosmetics section. There is a whole section in the middle with chocolates so take a look there if yo are looking for the Mozart chocolates. Very much like a grocery store at home.
There is a self checkout available and you can pick English. Only thing is you will have to have someone help you after you are done if you are from the US since our cards have pins but are signature required. read more