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Lahaina, HI

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Maui Chocolate Tour

4.6 (189 reviews)
Closed • 9:00 am - 4:30 pm

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Michelle M.

I recently went on the Maui Chocolate Tour and despite the pouring rain during the first half I had an absolute blast! The experience was both educational and delicious from start to finish. We got to see the entire process of how chocolate is made from the cacao plant all the way to the final product. It was fascinating to learn about each stage and our guide made it easy to understand while keeping things fun and engaging. I also learned so much about dark chocolate which I never used to enjoy until now! During the tasting I sampled a variety of unique flavors coffee, guava, mango, and even sugar-free and each one was incredible in its own way. The quality and freshness were unmatched. I was so impressed that after returning home I ordered two shipments from Maui Chocolate because I just couldn't get enough. A quick tip: arrive a little early for your tour. I ran a bit late but was still able to join (thankfully!) and I noticed they run right on schedule. Overall this tour was a highlight of my Maui trip -- fun, flavorful, and full of learning. Highly recommend it to anyone visiting the island rain or shine!

Doug C.

On Monday, we took the chocolate tour, got to see the whole process from beginning to end of how they create chocolate in a sustainable way with cacao beans. It was an amazing tour with great bites. Spent way too much money on the chocolate in the gift shop. Very fun different way to spend an afternoon. We really loved it.

Paula P.

Because of traffic and coming from wailea we made like 15 min before closing but the staff could not have been more welcoming and did not rush us. We were able to have a quick tasting in the lounge and they gave us an extra one. The staff at the cafe were also very helpful with all the gift options. The chocolate was so smooth. I should've been more adventurous with my tasting options; otherwise they were all delicious.

Menu
Nick N.

We stopped here to try some local chocolate and found out that they have a wine bar upstairs that does chocolate pairings you get five free trial pieces and can purchase more along with pairings for wine and liquor. They also had hot chocolate shakes coffee and more. The staff or very friendly and helpful. The chocolate was amazing. We bought a bunch to bring home would definitely recommend the guava blood orange mango and the OMG or some of the best but the basic single origin was also tremendous. Don't miss this stop.

Chocolate tasting in the treehouse!
Alicia H.

My daughters and I wanted to do something a little different while other members of our party went golfing. We looked up tours, saw chocolate and booked a farm tour! It was the perfect way to spend a couple of hours! We learned so much and tried 9 different kinds of chocolate! Rissa is a terrific guide. She shared so many tidbits about Maui and made the farm tour as interactive as possible. It was a great experience!

Tasting room
Joni R.

We were looking for ways to fill our day before our red eye and didn't want to do anything that would require a shower. Hubby had seen this tour earlier in the week, so I checked on availability that morning and was able to book the factory tour for same day (there's also a farm tour when you see how cacao is grown, harvested, etc.). The factory tour was a little more pricey but 1) we didn't have another option and 2) it appealed to me that it was led by the CEO. Yes, the CEO! His name is Gunars Valkirs, and his journey to being a chocolatier is very interesting if you ask him about it. Their business model and commitment to quality chocolate is also notable. Anyway, the tour included Gunars walking us through the factory to see how cacao goes from the pod to the package. At the end you get to pick 4 flavors of their chocolate to have in the tasting room. They also give you cacao sorbet, which is SO GOOD (it has a fruity flavor). Hubby and I shared the samples and I never thought I'd say this, but I had had enough chocolate by the time we were done. Surprisingly, we both really liked the mango chocolate. For taking the tour, each person gets $25 to spend in the store or online, so we got a sampler to do a tasting with our kids at home. The company was hit hard by COVID and the fire. Taking the tour is a great way to help restore the Lahaina community. We've done the Hershey tour, and this is much more up close and personal. If you want to know the difference between candy (like Hershey) and high quality chocolate (like Ku'ia), I highly recommend this tour.

Chocolate gift box
Megan L.

Didn't take any pictures but I had a blast! Our tour guide Brandy was super passionate and FUNNY! Love her as our tour guide :) got to try 9 different flavors of chocolate, which helped me decide which chocolate flavor to buy as souvenirs. What a wide opening experience seeing cacao trees :) highly recommend!

Store
Lawrence S.

I had the pleasure of going on this tour today. Let me say I am not the biggest chocolate fan, I don't hate it but I can live without it. Well that may have just changed. I wasn't expecting much I figured it would be nice to check out and something fun to do with my mom. So I booked us on the farm and factory tour. I am happy I did my mother and I both had a really nice time. We arrived at the tour check in which is the factory and store. We were greeted by the employees when we got there and everyone was very friendly and welcoming. I like the parking as it is covered in solar panels which makes them able to run completely off grid and kept my car very cool for Lahaina. The store is not the biggest but they have many different options as far as choices of chocolate. We had brandy as our tour guide and she was incredible and you can tell that she really enjoys her job. She made the tour fun as well as informative. It is nice that they are bringing agriculture back to Lahaina. We did the farm tour and it was informative and nice taking a walk thru the cacao trees. The best part is the chocolate sampling in the treehouse at the farm. Local or visitor I definitely recommend checking out this tour. It is reasonably priced and can be fun for the whole family.

Travis P.

I took the chocolate factory tour on a day they gave a golden ticket (pretty much ticket to redeem for free gift chocolate after your tour). I felt like it was worth it because you get to learn so much. They take you into the factory and explain how the chocolate is made as well as explaining the differences from their chocolate and store bought. You get to try three stages of the chocolate and it really makes you appreciate the effort that goes into making the delicious treat. Whole tour actually was about 1 hr 15 and then you get to taste 7 more chocolate pieces after. We also got a $25 gift card per person to but stuff at the shop. I don't think you would go wrong with either of the two tours especially if you love chocolate. This is definitely the best chocolate I've ever had and the dark chocolate was not even bitter. Note - It said it expired but I used promo code FACTORY20 which gave 20% off which is quite a bit for the $125 per person tour price. The discount makes its $100 per person and you get a $25 gift card so really not too bad.

Cacao tree
Alissa S.

I'd been a chocolate factory tour guide myself back in the day and always wanted to see cacao growing on the tree and here I got that chance. Stephanie is a knowledgeable and entertaining guide and I appreciate what this nonprofit is doing for Lahaina. If you want to taste chocolate in the canopy of a cacao forest, Do this tour!

Becky O.

What a wonderful tour. Such a different and unique thing to do in Maui. Sean our tour guide was very knowledgeable and we learned so much. I especially like the hands on learning techniques. 100% would highly recommend the lunch tour! The views are amazing!

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Reviews are largely positive. Visitors highlight the engaging tour guides, educational experience, high-quality chocolate, and a beautiful setting.

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Mahalo for joining us and sharing your experience, Travis!

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Great tour and the chocolate is wonderful. We enjoyed the whole experience and learned a lot about making chocolate.

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5 months ago

The tour guides are awesome!! Rissi was amazing and we had a great day with her. The chocolates are next level amazing!!

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Ask the Community - Maui Chocolate Tour

Age requirement? Can I bring a 6 month old and a 4 year old with our group?

There are different tastings and tours at Maui Chocolate. The Farm Tour doesn't allow children under three on the tour and the chocolate tastings I would recommend for adults. The chocolate is all dark chocolate and might not be something that kids… 

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Review Highlights - Maui Chocolate Tour

“Fun afternoon touring a cacao farm and learning about the history of chocolate production in Lāhainā.”

Mentioned in 11 reviews

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O'o Farms - Brunch

O'o Farms

4.6(268 reviews)
25.0 mi
•$$

Amazing Experience at O'o Farm! I'll admit, I was a little…read morehesitant when my wife suggested a coffee farm tour I was thinking golf, beach, pool, and relaxing! But I'm so glad she talked me into it. The entire experience was amazing. Our tour guide was awesome, the farm was beautiful, and learning about the coffee and farm-to-table process was fascinating. We also had the farm-to-table brunch, and the food was absolutely incredible fresh, delicious, and one of the highlights of the tour. I actually left wanting to go home, eat healthier, and start a garden! If you're in Maui, don't pass this one up. Great tour, amazing brunch, beautiful setting, and a fantastic experience. Highly recommend!

We were really looking forward to visiting O'o Farm, but unfortunately our experience was…read moredisappointing, especially considering the cost. We paid for three full spots for myself, my husband, and my mom. Based on the description of a walking farm tour, we expected a more immersive experience moving through the farm and exploring. Instead, the tour felt much slower paced and involved a lot more standing and listening than we anticipated. Our guide also seemed to lose his train of thought several times, which made the pace feel even slower. We were traveling with our toddler, and once he started having a hard time with the pace, my husband and I took turns leaving the tour and sitting in the car with him so we would not disrupt the other guests. We were trying very hard to be considerate of everyone else while still getting as much out of the experience as we could. I went to speak with staff twice while we were there because I was clearly struggling and trying to figure out what our options were. When I asked about a partial refund, I was told that they expect families to be flexible. We were extremely flexible. We took turns missing parts of the tour, separated from each other, and ultimately left only when our toddler became so exhausted and upset that staying through the meal was no longer realistic. What disappointed me most was the lack of effort to help us find any kind of solution. We paid for three full experiences and ultimately missed the entire meal portion. We were not offered food to go, a chance to come back later for the meal, a rescheduled visit, a credit, or any other accommodation. I understand now that the meal is served in multiple courses and may not have been easy to package all at once, but none of that was explained to us while we were there and no alternative was suggested. I also don't think it should fall entirely on a distressed guest, who has already spent a significant amount of money, to come up with every possible way the business could help. A professional business could have offered several reasonable options, even if a refund was not possible. The customer service after the visit was also disappointing. I emailed afterward asking management to consider a partial refund and received no response. I had to send a second follow-up email simply to get an answer. Only then was I told that management had reviewed the situation and would not offer any partial refund, credit, rescheduling option, or other accommodation. Management's response emphasized that our family made the decision to leave. Of course we made the decision to leave -- our toddler was exhausted and extremely upset, and we did not want to ruin the experience for everyone else. That decision came after we had already spent a significant portion of the tour taking turns away from the group and after I had spoken with staff more than once trying to find a solution. I completely understand that businesses have policies and that traveling with a toddler comes with unpredictability. My disappointment is not about expecting special treatment. It is about the lack of customer service, flexibility, communication, or goodwill shown both during the experience and afterward. For the price of this experience, I expected better communication and more effort to find a reasonable solution. Having to reach out twice just to receive a response declining any accommodation only added to the disappointment. Unfortunately, the way the situation was handled afterward left us with an even worse impression than the tour itself.

Photos
O'o Farms
O'o Farms - They also have a coffee tour and many coffee plants.

They also have a coffee tour and many coffee plants.

O'o Farms

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Maui Kuia Estate Chocolate - Decadent

Maui Kuia Estate Chocolate

4.8(210 reviews)
0.0 mi
•$$

Really awesome chocolate farm in Maui that offers several tour options! Came a year before the fire…read moreand so happy that they are still operating today! Enjoyed their tour learning about their farms and sampling the delicious chocolate. It was so good we ended up buying over $100 of chocolate to bring back as gifts! The mango chocolate was amazing and I'm still using the insulated bag from our first trip as my lunch bag! You won't regret buying any of their chocolate or enjoying any of their amazing tours!

If you came to West Maui, and didn't go chocolate tasting at Ku'ia, did you really visit Maui?…read more I mean, I had an amazing time on my vacation in Ka'anapali - but this was the absolute foodie highlight, better than any restaurant and a lot more reasonable! We skipped the pricey farm tour (we did coffee farm tours last year and are farmed out) and went straight to the chocolate café. They will give you a five piece tasting for free, either a dark, milk, or sugar-free flight. But why would you come here and just take... When you can also give back to folks in Lahaina rebuilding? So we got two free flights, one milk and one dark. My sweetie added on a drink, a pastry, and some very tasty chocolate and salted caramel gelato. I went with a make your own alcohol pairing, which was so much fun and very reasonable. For about $17, I got a shot of coconut rum with two chocolate pairings and a shot of premium Martiniquan JM volcanic rhum Agricole with another two chocolate pairings. And then I still had my free five pieces. What an amazing taste adventure, for cheaper than the price of a cocktail at a hotel bar or even a locally owned foodie place? I don't want to mess up your tasting - so you pick your favorites! But I normally don't like rhum agricole - and the pairings were such an amazing flavor adventure. Honestly, this is my number one recommendation in West Maui. Give the folks some business and have an amazing time! Oh, and they have jazz on Sunday nights' but I'm sure it's more crowded than than popping in during the day on a weekday. And also: the second floor tasting room has panoramic views of the ocean and around Lahaina. Check them out!

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Maui Kuia Estate Chocolate - We are located right in Lahaina

We are located right in Lahaina

Maui Kuia Estate Chocolate - Brownie a la mode

Brownie a la mode

Maui Kuia Estate Chocolate - Plantation

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Plantation

Maui Pineapple Tour - Taste pineapples in various stages of growth, and receive a complimentary pineapple

Maui Pineapple Tour

4.7(1k reviews)
21.7 mi

This is for the store, not the tour. The store is amazing. The pineapple is fabulous, the taffy is…read morereally good taffy. This place is great, we have some pineapples shipping home, we got some pineapple tea. Texas, take note because it's better here. I recommend this as a pit stop indeed.

As an incentive planner for groups, I am always looking for ideal and unique experiences for…read moreclients. On this last trip, I bought tour passes for me and my family. I usually do nto allow free or comp passes to get a good idea of typical service of a tour or activity, and this was the same. At first arrival, we were greeted by a friendly front desk staff that checked us in. They had some cool merch and some photo op areas while you waited for the guide. They had a makeshift, yet inoperable bar, where you could order some items, however, none were really made fresh or made by hand except their infused water. Everything else was already pre-packed and sold a premium, even above the grocery store premiums, so that was a let down. I wish they had not been promoting it if it was not ready for custom or craft cocktails and pours. It was a big tease. The guide came to get us and was high energy. He took us to the processing area where they clean/package the pineapples. It was unique in its own Hawaiian way, but we only stood in the area of their marketing banners and were told "we need to get moving as there is another group." We saw no packing, no movement or other. We didn't get to really look around and see the cool things within the packaging plant. That was a let down as well. They had a massive facility and we only saw a small portion of it for those who like to geek out with "how it's made" type businesses. We were then rushed on to a rickety shuttle bus and taken to various parts of the field down the street. We did get to see the workers harvest and we got to experience a plantation tasting with some more history. That was a cool experience not many get to do in the field. We made another stop and took more photos and then it was done. The tour itself was maybe an hour with another 10-20mins inside the shuttle just creeping along the uneven, winding dirt tracks in the field. That's expected. Overall it was a good tour, however, the 3-star rating mainly comes from the elements that I remember not being good. First, the price, this was an extremely overpriced tour. This should be more of a $25-$35 price point. I would not pay $90+ for another tour like this, even with the "free" pineapple. I did it for the family, but I would NOT do it for a group. This was not a luxury or elevated experience that was worthy of that price point. Second, the tour guide, although friendly, he was so rushed and kept moving us quickly as to get through the tour as soon as he could. He was not in it, you can tell he was kind of fake, but he was a local as he was trying to teach some words and spoke in native tongues as well. Not a bad guy, but doesn't seem his heart was in it. Third, requesting tips. I can't stand when guides request tips and place signs asking for tips on activities and tours. This is tacky and had a negative impact on my experience. Fourth, not having the bar open to have a true custom experience, but then trying to sell Arizona tea at a premium price with a tip jar just made it more unappealing especially when it was just a tease with taps that didn't work. Fifth, there were other groups there on top of each other. It seems they try and stack groups B2B as some are from online sales, some from DMC, some from private guides, Viator or other avenues like the pairing options. It was obvious they really try to supplement the farm with tours, and the guide stated that. There are not hundreds of people on site at once as they are good about rotating the groups quickly and there's not much else to do, so everyone leaves as soon as they're done, but you get that feeling while on the tour itself. Again, all staff were nice, but not sure who trained them to ask for tips. Seems to be an island thing as most other tours asked for the same...but not much anywhere else in the world. Overall, it was rushed. We didn't get to see the packing process or other parts of the plant as I was hoping for. They need updated signage as some of it just looks old. The guide was in a hurry. These things just weighed more heavily on the shorter and abbreviated experience we had in the field. Based on my experience, I didn't see anyone really buy a pineapple in the 30 mins before and 30 mins after (shopping) the tour. I felt like this was more of a $90+ pineapple with a free tour as an afterthought. I was hoping for more as there are limited options and usually the only tour on the island is the best. This was not the case this time around. I would pass on this unless you just really must see a plantation and having a slice in the field...if not, you're better off just buying the pineapple and grabbing lunch next door. The tour just wasn't unique enough to justify the price. Wear closed toe shoes ideally, crocs are fine. Dress for the weather.

Photos
Maui Pineapple Tour - Ripe pineapple in the field

Ripe pineapple in the field

Maui Pineapple Tour - Brian, Maui Gold's best tour guide

Brian, Maui Gold's best tour guide

Maui Pineapple Tour - First stages of pineapples

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First stages of pineapples

Maui Chocolate Tour - foodtours - Updated October 2026

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