Great soft serve ice cream in the old familiar stand. Great service, and the building is just so familiar. The new location on the Long Beach Boardwalk is just as nice - my review will come shortly. Note that the lot may be full but it's worth the wait! read more

We usually go to the Long Beach location. This time we wanted to try the original location in Lido Beach. Same great ice cream paired with great service. Even when the line was long, it quickly dissipated. I got my favorite, mint. The sprinkles fit in nicely for 4th of July weekend. There is parking around the building and in the adjacent residential street. Just be careful and watch out for people walking in the lot. Not everyone pays attention. read more

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For years, always the best ice cream. In Long Beach or Lido Beach. Classic nostalgic and the best soft ice cream anywhere. read more

This location caught my eye as we drove in Long Beach/Lido Beach, NY. 8 flavors of soft serve, plus other ice cream products like IC sandwiches (got chocolate, $5). Just realized we've been to a Marvel location in Queens already so I've had the flavor I picked, coffee/dulce de leche twist. $5 for a small cone, which was a good enough size. There's parking. read more

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Always a refreshing summertime treat. Nothing special or fancy but it has an awesome vibe when the weather is warm. Standard, run of the mill menu. A few soft serve sugar free and low-fat yogurt options. Staff is young but they are pleasant and work hard to keep up with the demand. Prices are a little steep, but I guess that's everywhere nowadays. To go only .......so get your order and enjoy it in the parking lot with everyone else. 3.5 stars. read more

Best ice cream on LONG Island. Period. It's a great way to end a day at the beach! Delish and fresh ice cream. It's a staple here. read more

Marvel Frozen Dairy - YUM - Ice Cream & Frozen Yogurt Near Me - Lido Beach, New York

Best soft-serve ice cream in the world! Indulge in a thick-shake or root-beer float for a treat above and beyond anything you've ever had! :-) read more

Marvel Frozen Dairy - from grandpa to granddaughter, we all love Marvel! - Ice Cream & Frozen Yogurt Near Me - Lido Beach, New York

Their ice creams and fro yo always hit. Can't do a Long Island beach day without my marvel fix! Today I had the peanut butter frozen yogurt which was great! Can't wait till my next visit. read more

Marvel Frozen Dairy - Peanut Butter frozen yogurt - Ice Cream & Frozen Yogurt Near Me - Lido Beach, New York

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The Ice cream is really good and creamy. The line always looks dauntingly long but is always moves quickly. The workers are very efficient. Great selections read more

The good news is is that they're open year-round, ice cream, frozen yogurt drinks everything is fresh nice people who work here very polite service is quick and easy. They do have a time limit in the parking lot in the back but that's understandable. Chocolate shake was creamy and delicious the cherry slush better than anything you'll get it in7-Eleven, and if you like the marvel, sprinkles. (Cookie crumbs & rainbow sprinkles) a nice touch on any ice cream or frozen yogurt.. And they do offer both all the flavors in either yogurt or traditional soft serve ice cream read more

Marvel Frozen Dairy - Ice Cream & Frozen Yogurt Near Me - Lido Beach, New York

When I came with my family for Labor Day, the line wrapped around the building. However, we reached the ordering counter within 5 minutes and the service was super fast and quick with the amount of people ordering. read more

Marvel Frozen Dairy - Small Cup, Chocolate Mint with Chocolate Chips - Ice Cream & Frozen Yogurt Near Me - Lido Beach, New York

What a yummy ice cream spot. Three small cones (one with sprinkles) was a little over $15. Don't think small is actually a small ... the amount of ice cream you actually get is easily a medium at any other ice cream shop. On this hot day there were 3 registers opened and the lines went pretty quick. I took away a star because my cone tip was broken and I didn't realize it till I was halfway done and my napkin was dripping. read more

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Friendly service and some of the best ice cream you'll have! A must after a day at the beach. Try the coffee and dulce de leche swirl on a cone - delicious! read more

My family has been coming to marvel since before I was born. Always a great go to spot for ice cream. Sometimes you'll catch sunset and it really sets the mood. Service is always great. Parking lot is small and hard to navigate with the main road being there. However it's only really an issue during peak season. read more

Good ice cream and good service to match. The young lady went above and behind to serve us.

It's a Long Island landmark. The place hasn't changed since as far back as I can remember. I'd say it looks kind of iconic, because on Long Island it is. Nothing says summer is here like when you're struggling to find parking and waiting in line for that delicious soft serve. Every flavor is great and make sure you get sprinkles. Show up with cash in hand and be ready to order. You'll get your icecream almost as fast as you hand over your cash. Get in, out, and enjoy. My favorite is when the line isn't too crazy and there's time to just sit by the trunk of your car and eating your icecream before departing. read more

I was at the Astoria, Queens location, & had vanilla ice cream with the cherry coating (bonnet?) in a waffle cone. Very tasty, and 2 thumbs up for the quality. I can't give it 5 stars because of the price. Ot was my first time there, prices aren't posted, and I didn't ask how much it would cost, which is unusual for me. I haven't kept up with the price of ice cream cones, but I wasn't expecting $9.06 for an ice cream cone, despite the "large" (as opposed to small or medium) size. The receipt said $8.32 + $0.74 tax. What I found even stranger than the $9.06 was the base price of $8.32. Just seems really odd to me. I didn't ask how much the smaller sizes cost, but the experience reminded me that it makes sense to ask the price before purchasing, even if it's only an ice cream cone read more

Wow. Big change since way back. Friendly staff. Super delicious combo twists. Pistachio /strawberry, chocolate / peanut butter. Etc. A variety of crunchy and regular sprinkles. Definitely a go to for soft serve when in Long Beach. read more

Marvel Frozen Dairy - Ice Cream & Frozen Yogurt Near Me - Lido Beach, New York

I'm so surprised I hadn't written a review for Marvel before, especially since I have been here a couple times because it's pretty close to my sister's house. It's definitely great value compared to a lot of other ice cream shops. Since the last time I was there they've added more flavor options too. When I went recently, I ordered a small cup of half pistachio/half dulce de leche with the Marvel mix on top (rainbow sprinkles/chocolate crunchies). It hit the spot, although it did not seem as creamy as it was the last time I had it. Service was ok, not the friendliest though. If I'm around the area, I may pop back. read more

Simply the BEST ICE CREAM place around! Old school atmosphere with high quality ice cream! My wife and I stop by for dessert on the way back from Peter's Clam Bar. Brown Bonnets & Root Beer Floats! read more

Marvel Frozen Dairy - Ice Cream & Frozen Yogurt Near Me - Lido Beach, New York

Always great. Soft serve pistachio is my favorite. Love coming here it is what summers on Long Island are all about

Visit Date: August 29, 2022 I have so many yelp reviews to catch up on, gotta do a little each day until they're all complete and keep up with my elite reputation. I decided to take my son here last night. My family was supposed to watch him for me to go to an AA meeting but that turned into a fiasco because sometimes it just does with my family. This time it was kind of a legitimate fiasco though. So I had my ex meet me at a meeting spot in Baldwin for him to drop off my son and after dragging my kid on two uber eats runs that he didn't want to do with me, I asked him if he wanted to get ice cream so we ended up at Marvel for the first time. I had the peanut butter yogurt in a cone with crunchies, my son had the chocolate ice cream with rainbow sprinkles and a cherry. It was good but the peanut butter flavor wasn't as peanut buttery as other peanut butter ice creams or frozen yogurts I've tried. Marvel is cash only so if you're planning to stop by make sure to have that cash on you. The service is also window service only. I'm not sure if they shut down for the winter or not. I love my ice cream which is why I didn't stay vegan for long when I tried to do it at the end of last year and Marvel is a decent ice cream stop. read more

Yum! Yum! Yum! Yum! Yum! So. Worth the trip. Busy all times of the year. Wish it was closer to my home. read more

I routinely see Marvel in the annual best ice cream lists on Long Island and I can see why. It's only soft serve but most definitely worth a stop in if you're hanging out at the beach. Their vanilla is of course excellent but my favorite was their banana frozen yogurt which was just the perfect balance of banana and vanilla flavors. Portions were also really generous, what's not to like? Thumbs up. read more

Marvel Frozen Dairy - Ice Cream & Frozen Yogurt Near Me - Lido Beach, New York

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Order: - Medium Vanilla Ice Cream in a Cup with Rainbow Sprinkles Pros: - Great tasting soft serve - A good number of flavors to choose from - HUGE portions ~ They really top it off - Well priced Cons: - No bench or seating Overall: Amazing tasting soft serve. Perfect after a day at the beach read more

Marvel Frozen Dairy - Ice Cream & Frozen Yogurt Near Me - Lido Beach, New York

Marvel has been around forever. It is truly the best soft serve around. I love their soft serve chocolate with toasted coconut. The slushies are sooo yummy as well. This is the perfect way to end any hot day in the summer. This spot is definitely a must hit when I am in the area. Staff is great too! read more

What a wonderful little place! In spite of the fact they were out of a bunch of flavors, we ordered a few cones and a few frozen yogurts. The cones were quite large and filled with delicious ice cream with sprinkles. Frozen yogurt was very good, but definitely not the same size portion as the ice cream. Everything was tasty, and it was the perfect place to hit after the beach! read more

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A LB staple. Try a cone with the strawberry/pistachio twist - top with toasted coconut. 10/10.

The locals rave; I thought it was just another soft ice cream place. Limited number of flavors and tough to eat on a warm summer night before melting. I was losing the battle with my pistachio cone, so asked for a dish to put it in. My friends were quite happy with their coffee milkshakes. read more

Marvel Frozen Dairy - Ice Cream & Frozen Yogurt Near Me - Lido Beach, New York

Totally excellent soft ice cream. Long wait but worth the time spent on the line. Parking is a problem as the lot is much smaller than the number of cars waiting and there is no street parking. read more

Just like 007, nobody does it better than Marvel! When it comes to soft serve ice cream Marvel Frozen Dairy is the best! From now on Im calling the strawberry soft serve strawberry dreams for ever! read more

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You can never go wrong with Marvel. It is the best ice cream which is telling by the line that is usually wrapped around it. Every time I come it is absolutely delicious. I usually get the chocolate and vanilla twist with rainbow sprinkles. My gf has gotten the pistachio and last time she got the peanut butter and probably repeated 100x that it was amazing and tasted just like a Reese's. It is all CASH, so don't forget that when you are looking for this perfect treat. read more

Marvel Frozen Dairy - Chocolate and vanilla twist with rainbow sprinkles - Ice Cream & Frozen Yogurt Near Me - Lido Beach, New York

I'm never disappointed when I come here for my pistachio ice cream fix. They also have the sugar free version but not a fan. Pom mango twist is my second favorite. Heads up! If you're not a local resident the Long Beach guest-stopo charge you $15 to enter the beach. The Board walk is open to the public for free. Even though the beach slows down this marvel of a ice cream shop stays open till 10pm in Long Beach and 11pm at Lido. read more

Classic drive up soft serve that's a treat and a delicious one. Soft serve, frozen yogurt and delicious shakes. We found this Lido jewel by accident and it serves treats for generations that I Hope last for generations to come. Delish and a great value to boot. read more

Marvel Frozen Dairy - Hot fudge tops this treat. - Ice Cream & Frozen Yogurt Near Me - Lido Beach, New York

Over the summer I'm driving my Jeep with the top down, I swing by to see my Yelp brother Jason C. We do some guy back slaps and have a few beers and burgers. More back slaps as I say goodbye and head back to Suffolk county. The top is still down and the sun is still shining. I see in the distance, Marvel Frozen Dairy. I have no nostalgic feelings about this place, I've never been to Long Beach. I'm reading the past reviews, people love this place. It looks quaint, lets see how the ice cream tastes. I walk up to the counter. I see a few crazy soft serve flavors: Pistachio? Strawberry? Coffee?!?!?! I order a coffee - chocolate soft serve ice cream twist with sprinkles. I go back to my Jeep and chill for a few with my ice cream creation. Amazing flavors, in a soft serve no less?? Marvel Frozen Dairy, I'm a total fan. read more

Marvel Frozen Dairy - What a twist! - Ice Cream & Frozen Yogurt Near Me - Lido Beach, New York

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So good! Creamiest I've cream around. Wish the chocolate was more chocolatey and avoid the peanut butter but overall super super yummy!!

Hubby was bored so he looked up some place to go. We found this place on line. It looked cute so drove down to get some ice cream and hangout at the beach. We were worried that it would be crowded but it wasn't bad. There's a small lot where you get to stay for 15 minutes. We wore our masks and stayed six feet from everyone and ordered some our ice cream. I had strawberry, pistachio twist. Hubby had a sundae with butterscotch and Reeses Pieces. They were both great but we both loved the flavor of pistachio and strawberry. They were not skimpy with ice cream either. Definitely, if you are in the area you should drop by and give it a try. read more

Best soft serve ice cream near Long Beach! Great combos, sundaes, ice crack sodas and egg creams!!!!

We like it. Couldn't stay outside to eat due to insane mosquitos but it nice to take a drive to Lido beach.

This is my favorite soft serve ice cream. Period. They are so tasty and always fresh. The consistency is perfect. The flavor is so delicious. I always get vanilla chocolate twist with chocolate sprinkles. This summer it has been jam packed and you can't even get into the parking lot. I am really glad they are doing well! Highly recommend if you are a soft serve fiend like me! read more

Marvel Frozen Dairy - Ice Cream & Frozen Yogurt Near Me - Lido Beach, New York