Mamma Mad has only been open for about three weeks, and fills a huge gap in the market on the main street of Selly Oak. Designed with students in mind, the shop sells a wide selection of sheesha pipes and other smoking materials. (Unfortunately, the store has just caught the tail end of the University year, so I'm hoping this won't cause any loss in sales for them!)
I only really wondered into here because I was surprised that any retailers were still open at 7pm. Soon enough, all became clear as I neared the store.......
The products inside could easily complement a boozy student's night out. This is because, as addition to the previously mentioned smoking equipment, there's also a range of legal highs sold at the back of the counter. It seems as though this drug market is starting to take hold in Brum, especially with the well established health store Zen, and the newly-opened shop Headz Up. (Opposite O2 Academy)
The only staff member inside was a highly excitable lady, grinning from ear to ear. She couldn't wait to show me "the best thing they sell!!", and conjured up a gigantic, fully-working lighter. I have to admit, I was quite astounded, but I'm not sure if it's very practical to take with you on a night out.
After showing me the lighter, the quirky worker proceeded in introducing me to the remote control helicopters in store, and showed me exactly how they operated. She's a lovely lady, and brings a great vibrancy to the entire Mamma Mad ethos. A great shop that's well worth a visit, it sure brings a smile to your face! read more