We took this ferry ride last Saturday for my fiancée's birthday. It happened to be Visitor's Day so we saved on the return trip passenger fare ($14). So, it turned out to be cheaper than we expected at $38 for car roundtrip + 1 way passenger fare. We just needed to remember to ask for the 2 passenger tickets at the Big Bay State Park entrance gate. Anyways, keep an eye for this Visitor's Day since you will save a lot when travelling with family. The boat ride is 20 minutes and every 30 minutes to an hour depending on time of day. We managed to get to the island at 11 AM so got almost a full day on Madeline Island. Some people will actually stay inside their car once they drive in. We got out and sat on the top deck to take pictures. It is totally worth taking your car if you plan on visiting Big Bay State Park and Town Park. Otherwise, you are probably limited to downtown which has a museum, historic center, and a few stores. The ride was beautiful and in my humble opinion, more fun than the Apostle Island boat cruise. Then again, I prefer freedom to roam the island over stuck on boat which has only 1 highlight- Strawberry Island and Devi's Island. Anyways, it just depends what you are looking for... I do have to say that I enjoyed the Apostle Island boat cruise this second time since I shared it with my fiancée and the weather was much better than 2 years ago over Labor Day weekend. read more