Swedish men's clothes brand Ljung has its second store at Götgatan in Södermalm. It is a welcome addition to a street which has traditionally been packed with dive bars and fits well with the shops slowly replacing all the crappy bars. The store is not huge but it has almost the full range of Ljung's clothes. I am a fan of their shirts and suits as well as coats. Usually fairly simple design but often with some nice details. They do both a bit more formal clothes such as suits, shirts and ties as well as nice shorts, sweaters and jeans.
The store is not big and it actually only have one fitting room but usually sufficient as it is not that busy. Service is usually very friendly and helpful, have for example always gotten extra hangers when buying shirts and suits which is always welcome. Signing up for their newsletter also gives information on their sample sales as well as their pre-access to their regular sales.
All in all one of my favorite stores. read more