My daughter found the dress she had been dreaming of. The staff encouraged her, told her she could…read morebuy it, and the entire store joined in a huge celebration as she said "yes" to the dress. What should have been one of the happiest moments of her life turned into complete humiliation and heartbreak when she was suddenly told she was not allowed to purchase the dress after all. She ran out of the store in tears, utterly embarrassed in front of everyone. This kind of bait-and-switch behavior is not only cruel it violates basic principles of decency and and several Michigan consumer protection laws. The staff did absolutely nothing to help or console her afterward. No one followed up, no one apologized, and no one made any effort to make it right. Instead, they left a sweet, innocent young girl crying and traumatized. As a military Veteran and community leader I urge all families to not shop here, and to take your business elsewhere. This company ignored my asks, disregarded my child and spit on military families everywhere. Boycott all Bridal by Viper locations.

This place is an absolute joke. The tone was set from the second we tried to open the door. Our…read moreappointment was for 12pm. We arrived at 11:55am, went to the door, tried to open it, and it was locked. A woman came to the door and said, "I'm sorry, but we open exactly at noon." and shut the door in our face. So we went back to car in the windy weather and sat there for another 5 minutes. Another group of ladies showed up at 11:58am. They were told the same thing. At this point, it was comical. The same woman that made us wait in our cars for 5 minutes (instead of giving us a warm welcome and letting us sit on a couch to wait and possibly offering us a water) ended up being our consultant. Her name was Amber. She started asking me about my preferences. I informed her that I had already filled out the preference list that was sent to me online. She didn't even bother looking at it. Then she told me that I was going to pick out 4 dresses to try on and she would pick out 1. I told her that I had already selected 5 dresses to try on that were on my wishlist I had created online. I asked her if she had pulled them for me ahead of time. She said, "We're having a problem seeing wishlists online right now. You can see your selections, but we can't see them." I said, "Okay. Well here is my phone and this is what I selected. Could you please see if you have these." She leaves for a few minutes, comes back, and says, "We don't have any of these dresses in the store." Great. Just what I wanted to hear. Still trying to keep an open mind, I look at what they do have in the store. I picked out 4. She picked out 1. None of them were winners. She then went back to pick a few more. One was quite nice. I was really starting to fall for it. We decided to go out in the main showroom to try a veil on with it. Because the dress was 3 sizes too large on me, she said, "Let me see how long it would take for me to order this one and get it here." She leaves, comes back a few minutes later and says, "Well I hate to tell you this, but this dress has been discontinued." WELL THEN WHY EVEN SUGGEST I TRY IT ON IF IT'S NOT AVAILABLE??!! Know your product so you don't put people in this position! With this being my first time trying on dresses, I did learn a few things from the whole process. That was literally the only thing I took away. Other than that, it was a complete waste of time. Between the lousy "welcome", no dresses in the store, the lack of care with studying preferences ahead of time, and no knowledge about what is discontinued or not, it's a complete wonder how this place sells anything. Do not go here.

I came across this adorable shop while searching for prom dresses for my daughter. We had a list of…read moreshops to check out & this being our first stop. We had a fantastic experience, tried on 10 plus dresses and loved so many. Patty & her team were very attentive and made our shopping experience a great one. Needless to say we found our dress here, and will return as a customer for future formal dress shopping.

The dress my daughter got for her wedding was beautiful and affordable. But I would take it…read moreelsewhere for any alterations we wasted a lot of time and gas coming in for fittings with no progress done to the dress. 3 days before the wedding and still no alterations to the dress she said she could have it done by the next day but we used better judgment and found another place to do the alteration. It definitely caused a lot of unnecessary stress. Your wedding day is a day you will cherish for the rest of your life so I definitely recommend doing alterations elsewhere.

Loved going to this shop! Beautiful dresses! Service was amazing, and Carley was absolutely…read moreamazing, would definitely recommend

I would not recommend this place if you don't want a strapless dress. I drove two hours for this…read morewedding dress selection and once i was there, they told me 90% of their dresses are strapless. I was then put in multiple strapless dresses even though i knew i did not want one from the beginning. The customer service was wonderful! Still a great place to shop and fun experience.

Fantastic experience. I had driven by The White Dress for years and had always said to myself, when…read moreI get married, I want to buy my gown there. My fiance and I decided to elope - this was a second marriage for both of us and this time we wanted it to be just for us. I walked into the store, described to Kristy the type of gown I was looking for, and she showed me a couple that were right on point. I found my dress that afternoon. From there, I needed some alterations - I was buying the gown off the rack because we had a short time frame - and the seamstress was amazing - she made the dress fit me perfectly - it was such a smooth and stress free experience from start to finish and the gown was gorgeous. I can't recommend the White Dress enough!

I don't usually leave reviews but I had such an excellent experience with The White Dress. I wanted…read moreseveral specific attributes for my wedding dress and Brittany helped me so much to find exactly what I was looking for. She was very attentive and not pushy at all. Not only that but she went above and beyond to answer several questions after my appointment that I had about customizations and pricing for the dress. I came back to purchase my dress during their White Saturday deal and everyone on the White Dress team that I have interacted with has been extremely friendly, patient, and helpful.

My initial bridal appointment was such a wonderful and special experience, and the overall…read moreatmosphere of the shop is very welcoming. There was a bit of confusion at the end regarding extra fees and communication policies that could have been handled much more clearly. However, Christy was super sweet, incredibly kind, and truly wonderful throughout the entire process, and I highly recommend her!

I cannot recommend The Dress Shop enough! After visiting several bridal stores and either not…read morefinding the right dress or not having the best experience, I decided to stop into The Dress Shop as my last store--just to see what they had. From the moment we walked in, we felt so welcome and taken care of. Although I'm sure all of their stylists are wonderful, I was incredibly lucky to work with Isabel, and I truly cannot give her enough praise. She was absolutely incredible. Isabel was so knowledgeable about every aspect of the gowns--fabric, designers, styles, silhouettes, details--you name it. She answered every question we had and made me feel reassured and completely comfortable, more than any other shop I visited (and I visited a good few!). One thing I loved was how personal the experience felt. During my first consultation, Isabel asked about my (then) fiancé, how we met, and details about our wedding day. It truly felt like they cared about me and wanted to get to know my story. I honestly felt like I became friends with them! There was never an ounce of pressure. In fact, it was the opposite--they respected when I needed time to think and never made me feel rushed or questioned my decisions. It was such a refreshing, positive experience. This shop--and especially Isabel--is genuinely at the very top of my list of wedding vendors. I've been excited to write this review since the day I bought my dress! Even after my dress purchase, I visited a few more times to look for a veil, jewelry, and accessories, and every single person I interacted with (front desk, phone calls, stylists) was so kind, encouraging, and helpful. I found my dream dress, veil, and bracelet here, and the entire experience was something I'll cherish forever. If you're unsure where to go--especially if you've tried multiple stores like I did--please visit The Dress Shop. You will not regret it.

Mindy is great! She expertly altered my bridal gown and the bridesmaids dresses. Everyone was very…read morepleased with her availability and reasonable prices.

Mindy is absolutely awesome. She hems all of my husband's pants…read more When I barely fit into my bridesmaid dress for my brother's wedding she saves the day! Not only did she turn it around in a week for a reasonable fee, she also altered the dress in a way that made it fit WAY better but that didn't change the look of the dress by reconstructing a few areas. I have never had a seamstress be so knowledgeable and helpful. She solves problems by presenting experienced solutions!

I would recommend this shop strictly on the condition that you follow their contract to a T when…read morebringing items in for them to sell. I felt that it was construed that it was a nonchalant renewal and we were a team working together to sell the bridal gown I brought in and trusted to them. I signed a contract and that was the last I heard or was reminded about their "check in" policy. I was told when I checked in the second time "you can renew as often as you like." No mention of the procedure that was supposed to be followed to check in. The dress was sold without them communicating anything to me and they went by their contract saying the dress was now legally theirs. In the end the lady worked with me a little and gave me a small amount for it but I do still feel taken advantage of. (I would have given a 1 star if she hadn't) If you do business with this company please review the contract very well and make sure you don't let them try to trip you up so they can keep your items for free.

From the owner: Please call for an appointment. This allows special time and service to you! read more

Found my wedding dress when they were closing. Got it for 60% off and I had the best experience.read more

Staff is rude and treat their customers badly. Last place i would recommend to anyone. Horrible…read moretreatment!

I loved this place! The stafff was amazing and I found my dress + the veil! Idk who was the bride…read morethat donated it but I want to let her know that she made me feel amazing on my wedding day! Maybe I will donate it too so another bride can feel as beautiful as I felt on my day! The veil was so romantic I was a princess! Btw the price of everything is 100000/10 (no one believe I was using a second hand dress + veil) and remember that when you buy something you are also helping someone else thanks brides project for everything

As a bride on a budget, I gave this place a shot and found my dress (and veil!) on my first visit!…read moreThe staff is very firm on visitor count, but friendly. Shop is excellently clean. I really valued the fact that my purchase was going towards cancer research. It made my experience so much more special and significant.