Owner is awesome. When he's not there, the place sucks. They don't price their beer so be prepared…read moreto pay whatever the random person at the counter wants to charge you. Even as a neighborhood local I pay a different price every time. Tonight Is where I drew the line. Bro at the counter tried to charge $29.99 for a 15 pack of coors light . Byeeeeeeee got 50 more of you on each corner. I pay $23.99-25.99 tops every time I go, even after telling him that he argued.

Well I wasn't expecting this place to be so small but you have to make it work. I thought they…read morewould have a mass amount of craft beer but was I wrong! They did have some decent beer like Belching Beaver and Latitude 33 but the prices were sky high!!! I wasn't impressed at all and probably will not be back. I was expecting something like the one on College and El Cajon.

Ok this is my second review for Encanto Liquor which serves awesome tortas, burritos, and Tacos!…read more Now here is the surprise, the owner was a chef at PF Changs! The meats are incredible and always marinated the night before! I believe these dishes are some of the best in San Diego!

A friendly and convenient spot to get what I need. The taco shop in store is very good!!read more

I absolutely love this place. The owner is very nice and the vibes are just great. Also prices are…read morenot bad at all. If you want liquor for a very good price come to paradise liquor.

Horrible. Always after money. I've been there a few times to get the same thing. It's always a…read moredifferent total price each time. Oh and by the way... last time I stopped by they were selling face masks for 3.99 EACH!!!!! The cheap ones, paper-like.

Love this liquor store, has the best selection and the sweetest workers! Anything you need you can…read morefind it here-- they are always super clutch!

selection, fair prices, and the best customer service every time I come in. The staff is always…read morefriendly, helpful, and makes the whole experience easy and enjoyable. Definitely my go-to spot!

Staff is so personable &. nice. Great variety and always clean. I recommend King's. Ben around…read moreforever, too

Been coming here since I was a kid from getting Arizona's too growing up and coming here for the…read moremost random things they're like family to me. I love it.

Frank, Frank, Frank, let me be Frank the sweetest and truly genuine man who respects his patrons…read more Always a smile, kind words, and well wishes! The store is always clean and well stocked. If they don't have it best believe they'll get it. Growing up this was the go to stop for meat packs and all the snacks! Years later when I'm in the neighborhood this is my go to!

HORRIBLE EXPERIENCE. racist asf! refused to sell to me because we are black. I presented him a ID,…read morewhich is valid California state and cash in hand and he refused to take it. tried to make a bs excuse that it was because my boyfriend didn't have an ID but he wasn't even buying anything or paying for anything. I have bought liquor at grocery stores, liquor stores, stores gas stations, etc with him with me and nobody has ever carded him as long as I'm paying this was clearly a race thing because as soon as we step foot into the store, he had all eyes on us and was watching us on the cameras. not to mention, we are both 25.

Kind and helpful people, an integral part of the community…read more I highly recommend this establishment to others. This is a difficult place to do business. yet, they do. fairly and with reasonable price standards. They treat people respectfully, even if they may not be deserving of that. I've seen some pretty derelict people in their establishment, and yet they were treated with consideration. Unfortunately I have been physically damaged and they have always been extremely considerate. And they let my doggie in the store and give her treats!

Attendant was disrespectful when buying lottery and liquor is way overpriced…read more Go to to Food 4 less around the corner, way cheaper.

I went to Perry elementary I recommend this place to all family and friends, very courteous,…read morefriendly environment, polite, respectful, and most of all they are kind

Will never set foot in this liquor store or rent a Uhaul from them again. Rented for one day and…read moregot charged for two cause I didn't call them at 6pm last night. I rented the Uhaul yesterday around 10:45am and returned it about 10am today. Also got charged for moving blankets and a dolly which wasn't agreed on or on the truck. Contract was never handed to us. Called Uhaul and they said since it's not a corporate location that they can't do anything. FTP's

Excellent place. I recommend it. A+++++++++ Excellent…read moreservice for all. Very professional service and great staff and selection of products for your home and business and your party.

They will bait and switch the prices. You see one price at the shelve and then they change it at…read morethe register. To make matters worse, they also short you on change if you are not paying attention to your cash transactions. And people wonder why small businesses are failing left and right--GOOD RIDDANCE!