This is my favorite department store in Firenze that always has great brands and great sales no…read morematter what season or time of the year I visit. If you want to find great brands and prices like this in NYC, you have to be prepared to sort through an unorganized store and it's like finding a needle in a haystack-- but not here. Everything is so organized, each clothing rack is in order according to sizing, even the shoes are organized, there's no clutter and the store is easy to walk through and find what you need. I could say "it's an Italian thing" for why it's so organized and neat since Italians are all about presentation and visuals, but I still have to give this store credit for keeping things organized considering the high amount of tourist traffic that comes through this area. The layout is grand and you can see how to get to each specialty department from mostly anywhere in the store without really needing to ask where departments are. The sales people are chill, they don't hassle you, but are available to help when you need them.
If you're in Firenze and prefer to shop quality and designer apparel without paying full price, this is the place to come! After you finish doing your touristy things near the Duomo, come and visit just around the corner!