I purchased an off-the-rack gown from Loretta Violanti's bridal boutique in Florida on March 15, 2026. The retail price was stated as $598, and I was told I was receiving 25% off because the dress was off the rack, bringing the price to $475. Since I live in Michigan, I brought the gown home for alterations locally. When I picked the dress up from my seamstress on May 20, 2026, I noticed the original tag attached to the gown stated: "Instore gown $425 - Take home today." I immediately contacted the store and provided a photo of the tag, simply requesting a refund of the $50 difference. Unfortunately, instead of resolving what seemed like a straightforward issue, my concern was dismissed because several weeks had passed -- despite the fact that I informed Loretta the dress had been with my seamstress during that time. I was also told my seamstress "took too long," even though the alterations were completed exactly within the timeline I requested for my daughter's wedding. I was offered possible store credit instead of a refund, which is not practical given that I live in Michigan and have no reason to shop there again. I also never received documentation confirming any store credit. Loretta's unprofessional email response to my request for the $50 credit provided no offer of store credit and attacked me personally. The boutique itself has beautiful gowns, but my experience with customer service was disappointing. Basic customer service principles such as responsiveness, empathy, accountability, and consistency matter just as much as the product itself. read more

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Laura was wonderful with our bride. She felt like a princess. She found her perfect dress! Wonderful experience!

Coming into Laura Jacobs Bridal... was such a relief! The women who work here know their brides, inventory, and style - period. They put me in a slim cut dress I never would have pictured! I said yes to the dress - thank you Ladies!!! read more

Laura Jacobs Bridal - Mom, myself, AND THE DRESS! - Bridal Near Me - Estero, Florida

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We had the best experience working with all of the wonderful women at Laura Jacobs Bridal. A huge shout out to Victoria! She was extremely professional, upbeat, and knowledgeable in finding just the right dress for me. She made the experience so fun we ended up not only getting my wedding dress, but the bridesmaids dresses, and the mother of the bride's dress as well all from them! They worked well with my budget, and I left feeling like a very beautiful bride in my dress! Thanks for making my experience so memorable! Can't wait for the big day thanks to all of the professional staff at Laura Jacob's Bridal! read more

This review requires an explanation. My review of the store was done already and it was truly wonderful. My issue is with what happens with alterations. I used the seamstress recommended by the store. They require you to sign that you understand that the seamstress is not part of their company and they are not liable for any issues. Now I understand why. I was the Mother of the Groom. My gown needed alterations and I gave the seamstress one instruction - take it in from the back. Instead she decided to alter the sides, made a total mess of it and when I asker her to fix it she said she couldn't. I involved Loretta who is the owner and I went back four times, the last one the day of the wedding, and it was no better. I was hysterical crying. I had no choice but to take the dress, as it was....and it was not inexpensive. When I went to get dressed for the wedding, my husband, who normally notices nothing said "what's the matter with your dress?" The wedding was beautiful, but I wasn't. It colored my entire day. After the wedding, I contacted the owner, Loretta, and she asked me to bring in the dress. I did, along with a photo my friend had taken. Loreta took one look and said "Oh Boy". It was decided by Loretta and her husband that they were going to fix it. I told them not to bother because I have no more events where I could wear it. They said it was fixed when I picked it up and I don't even know how it looks because I couldn't bring myself to put it on again. So now it will sit in the closet forever. I made it very clear from the beginning that I felt I should get a monetary reimbursement. I own my own business and I have to make it right with my clients no matter who made the mistake. Why did the seamstress do alterations that were the direct opposite of what I directed her to do? What I finally got was equal to less than what I had paid for one quarter of the cost of the alterations. So, if you buy a dress at Laura Jacobs Bridal, please take it somewhere else for alterations. Loretta is a very smart business woman. She knew how unhappy I was with the amount I was given. My last comment, made through my tears was that when you allow someone to work on your premises, you are tacitly recommending them, but I signed a piece of paper and that was it. So no matter what happens, I will never be recommending the store to anyone. read more

I purchased a Martina Liana gown from Laura Jacobs back in June 2018 while on vacation with my family who live in Ft. Myers. My wedding was November 9, 2019, which was a bit early to be shopping for a dress, but with a hectic work schedule I wasn't sure when the next opportunity would be to shop with my Mom, Dad and now Mother-in-Law. From the start, the consultants in the shop were so nice and helpful! They were not pushy at all and chose dresses for me to try based on my preferences. We told them our budget and when my father chose a gown off the rack that was over our budget, our consultant showed him the price tag before letting me try it on to ensure he was okay with the price before putting it on me. He confirmed that he was okay with the price and then when I put it on we ALL knew it was the PERFECT dress for me! We ordered my dress and veil right then and there and were quickly on our way to celebrate with a mimosa next door. A few months later I returned to pick up my gown, which was a little large on me, but to be expected as they choose a size based on your largest body part (mine being my bust). I lost about 20lbs over the next 7 months and started to become quite worried about beginning my alterations. Sadly, I could not have my alterations done at Laura Jacobs since I live on the East coast of FL and work 6 days per week, so I took my dress to another bridal shop near my home. HUGE MISTAKE! But how could I have known?! Needless to say, after three fittings, it was the end of October, only 10 days until my wedding day and my wedding dress did not fit me properly, even though I had not lost any weight during my fittings. The other shop refused to perform additional alterations to make it fit me better and would not give me my dress without paying them. My mom and I were so distraught. We called Laura Jacobs and spoke to the owner, Loretta, who we told what had happened. She was so sweet and accommodating! She re-assured us everything would be okay and had us come in as soon as I arrived to Ft. Myers on the Monday of my wedding week to take a look at my dress. She admitted to me that the other shop charged us an obscene amount of money for very poor alterations and bustling, but said she would do everything in her power to make my dress fit me comfortably. This wasn't an easy task as the entire top of my dress was HUGE on me and the sides needed inches taken in. Loretta took my dress to her HOME that Monday and had me return Wednesday afternoon to try it on. It fit like a glove! And she even fixed my entire bustle! I WAS SO HAPPY I WAS IN TEARS! Literally! After everything we had just experienced with the other store, we were so happy with how kind and caring Laura Jacobs was with us. She literally saved my wedding dress! She will forever be my fairy godmother. THANK YOU FOR YOUR KINDNESS, Laura Jacobs! I will never forget all you did for us. You have my highest recommendation! read more

Laura Jacobs Bridal - Laura Jacobs = My Real-Life Fairy Godmother! - Bridal Near Me - Estero, Florida

My beautiful daughter in this amazing wedding dress. The ladies were very helpful! Great customer service. read more

Laura Jacobs Bridal - Bride & Groom - Bridal Near Me - Estero, Florida

Absolutely adore the ladies that work here. Unfortunately you have to wear a mask while you're trying on wedding dresses. But you can take it off when you're alone in the dressing room which is fine with me I understand they wanna be cautious. They are so kind and courteous, they were willing to work with me when I didn't have a full payment for my wedding dress. Overall I would say I would recommend this place! read more

Pretty disappointed in the professionalism of this bridal shop. Positives: -Offered us a 10% discount on the bridesmaid dress we were ordering Negatives: -were promised an in-store date of 8/30 with communication on when our dresses would ship out *as of 9/6 we received no update. friend called and said the dresses arrived that day and would be shipped out that day *as of 9/13 dresses still were not received. when we called we were told dresses arrived that day (??) and would ship out in next day or two *dresses finally arrived on 9/23... less than 2 wks from wedding date....never received promised shipment e-mail to track either -when friend called on 9/6 for an update they said they didn't know they were shipping the dresses out (?!) when they not only took down all of our shipping addressees but also charged us $25 to ship out of state. They also had the wrong wedding date listed that multiple of us corrected on different occasions which may have been the reason our dresses were so late? Just overall they seem really unorganized. We all ordered from this shop because they promised a significantly earlier arrival date than our local shops for the dresses and we were cutting it close to the wedding date (not including alterations). The lack of communication and concern for addressing customers is my biggest issue here. Under promise over deliver is the motto!! and if you have setbacks or delays communicate to the customer! I sent them an e-mail over a week ago and never heard back. All the service reps I interacted with were very friendly and pleasant but at the end of the day they seem to kind of forget about you once your card was swiped. That being said no issues with the dress itself (although my friend was sent the wrong size).... and despite having to pay an expedited alterations fee with my tailor-all is well that ends well? I would only recommend them if you aren't on a time crunch & don't mind staying on top of the communication with them...I'd never return my business though. read more

Had a wonderful experience here! Tried on multiple MOB gowns and found the perfect one! Victoria was a huge help and very professional. Laura, the owner, was also very friendly and helpful. My husband and I were very impressed with the customer service! Can't wait for my dress to arrive! read more

Poor customer service. Tried booking an appointment over the phone and the receptionist was very rude.

I had an amazing experience here! All of the staff are super knowledgeable and professional. The store is clean and welcoming for the wedding party to watch you try on gowns as well. Jackie was my consultant and made my wedding dress shopping experience AMAZING. She definitely knows bridal. They have a good selection of dresses for all body types. Definitely a place to go to search for your dream dress! read more

Victoria was great! She and Laura gave their honest opinions about how I looked in the dresses. They matched my figure to the styles that fit my figure the best. Excellent experience! read more

Loved this place! Victoria helped me find my wedding dress and it was like shopping with my BFF! The store was really spacious and relaxed. It's SO hard to find such personal service anymore and Laura Jacobs nailed it. Totally recommend! 10 out of 10! read more

Long story short, owner was great. Tailor was extremely rude. For example, she told me and my friend to not speak Spanish, horrible attitude, very defensive . Sells person Barb was very snobby and rude, even worst than the tailor because her job as a sales person is to have good customer service. Instead of trying to smooth things down and trying to apologies for unfair treatment I was given, she care around to make it worst by being very very snobby. I'm just so out of words they can control that ugly attitude with most people. I did witness Barb being a totally different person when Laura was present. Just feel sad for how there are people like that they feel they can talk to others just because of their persecution or who knows their reasoning behind it . Otherwise, beautiful dresses, and I love my dress. I would totally recommend the store due to the dresses but be aware. read more

Best bridal boutique in the southwest florida area!! Dress prices are reasonable and they have the best selection of plus size dresses. The owner was the most knowledgeable bridal consultant I have ever dealt with and she was amazing! The entire team was competent and very kind!! I would recommend to anyone but ESPECIALLY my plus size beauties like myself! read more

I went to Laura Jacobs to try on wedding dresses and we had the best time! Sarah was absolutely amazing and just so sweet. She helped me find a near PERFECT dress. I couldn't have imagined a better experience for myself and my friend who was with me. Thank you so much to Sarah and the team at Laura Jacobs Bridal! read more

I would highly recommend Laura Jacobs Bridal to anyone looking for a wonderful experience! Laura and her team were excellent. I can tell that Laura really cares about her Bride's and their experience in her salon. Due to living out of state, I had to get my alterations done within a week and Yulia, the seamstress, did a phenomenal job!!! I cannot be happier with how my dress turned out; it is as if the gown was handmade for my body! All of my worries for the dress are gone. I cannot thank Yulia enough for all of her hard and detailed work!! 10/10 recommend! Thank you Laura Jacobs Bridal for a great experience! read more

The owner is extremely pleasant, friendly, and so kind! The dresses are absolutely gorgeous! We had such a bad experience at Loretta's Bridal in Bonita with the owner being very rude and very hateful. Once we got to Laura Jacobs, we felt welcomed and were treated with respect. Every single dress that our bride tried on was stunning! I would definitely recommend this place to everyone! read more

This boutique is FANTASTIC! I was early to my appointment and they took me right in. When I was trying on the dresses the sample sizes were perfectly fit to me and the consultant, Loretta listened to everything I said. I was very welcomed and made the center of attention. The dresses are clean, the fitting rooms are perfect, and the setting is amazing. 100% recommend read more