Review #874
2025-047
Lager 157 is one of many outlets in Handelsplats Höganäs Outlet (refer to Review #872) that's located on the north side/outskirts of Höganäs with plenty of parking near the store.
Its name comes from road 157 that runs through the company's birthplace, Gällstad. According to their website, "from the textile production & trade traditions in the Sjuhäradsbygden area (around Borås in Västergötland being the center of Swedish denim production), Lager 157 was born in Gällstad with the goal of delivering a relevant 'value for money' fashion offering to customers."
Their 1999 start was with their community via word of mouth without traditional marketing; followed by e-com distribution with an early focus on building a coordinated omni-channel offering a decade later & sold their own brand "157" (which comes from the number of the road that runs outside the office) in 2014. Norway was the 1st export market, & expect to expand beyond the Nordic region in the next few years.
While there isn't a direct American equivalent to Lager 157, Uniqlo comes closest in terms of its business model & product focus. Lager 57's clothes seem functional, well-made, & fairly affordable. I liked the jeans... simple design with durable fabric (at least it felt like it). We didn't pick-up any school basics for the kids; we did find some sale (rea) on a boy's t-shirt for my 9 YO, & women's floral skirt & camisoles for my 15 YO. I liked the thickness of the camisoles, & expect it to weather the wear & tear of many washings; the t-shirt seems comfy without being too heavy.
The outlet is open & spacious, with each department clearly separated & sales clearly marked. I didn't see any floor staff when we were browsing, but the cashier was helpful & friendly. While Lager 57 isn't a standout in being trendy or fashion-forward, you can find good deals & quality clothes for you & your family. Trevlig shopping! read more