Great place to visit on your hunt for seeing some rare and unique toys, however that's all you'll…read morebe doing is "seeing" them because pretty much all the vintage and rare items are not for sale. Owner is very friendly and nice, but it's really not a shop you need to visit if you're actually trying to purchase something for your collection.

Great shop packed with something for everyone…read more Visited from Ohio last weekend and was blown away by the selection. Everything from wrestling to horror toys to NES games. Prices were fair and ranged depending on the item. The shop owner was nice & helpful. Don't pass this place up of you're in the area.

This store I have to say is my home away from home. After walking in 6 years ago just to look…read morearound I've made friends and have been able to play a lot of really cool games. I stop in every week to pick up my comic books and I'm always greeted with a smile and a hello from the owners. Together they have both created an atmosphere of awesome for anyone who wants to learn a new game, join and ongoing game league or just to buy a few comics. I've never found a better store to get my geek on.

I'm new and an outsider to the world of comics and gaming, but I'd never know it from the way Carla…read moreand Don treated me. My boyfriend has been a regular at the store for years, and I went with him to pick up his pull list this past weekend. There were people chatting at the counter when we came in, so Carla didn't see that I was with anyone when I entered the store. She was sure to ask me if I needed help with anything, which is a first in the slew of comic and game shops I've been to recently. The shop is set up with different rooms devoted to your interest, with comics in one wing and games in another, and more general books and collectibles merchandise in the main room where you enter. If you head to the back, you'll find space for game playing and where Don is organizing his back stock of comics. The shop on the whole is bright and colorful, and I felt totally welcome to browse. Don and Carla had a nice word for everyone who came in the store, and it was pretty clear that they have a small army of loyal customers. The outside of the store isn't much to look at - it's situated in an industrial-looking strip mall - but don't let that deter you from the checking out their cozy shop. Even if you're not a full-on geek, there are still things for you here - several of their games are great for a game night with friends.

Good little place. Owner knowledgeable and cool. Good collection of old and new stuff.read more

After two years of coming back in forth to this comic book store, I have had the privilege to see…read morehow Tryke, the manager of Comic Alley, interacts with customers of all ages. Tryke displays the enjoyment of sharing comic knowledge to all his customers and he educates them on the excitement of comic book stories. When you arrive in the lower level of this store, you may notice the number of comics, toys and misc. items crammed across limited floor space but let me tell you, this is what makes it exciting. Your eyes will wander with the possibility of a comic surprise that you discover during your visit . One advice I learned over the years is to always ask Tryke if you have any questions on comics or just looking for that one item you cannot find. You will then understand why this local comic book store and the manager who runs it will always be my stop over when visiting Lake Geneva. Support this local comic store and as you walk down the stairs to the surprise at the bottom, say hello to Tryke, take your time in wandering through the comic abyss that awaits you, and more importantly...enjoy!

Years ago I would order products for when they came out, they would never arrive on time. Someone…read moreat the store even told me a product hadn't come out yet that was supposed to release on my birthday I saw it at other stores, and it had released on time. I was told by the staff repeatedly it was pushed back for release. When I brought it up for the 6th time, they finally decided to get the product ordered that I had paid for in advance. RECENTLY. I went back to this store thinking it couldn't have been worse than that. I bought some Dragon Shield sleeves that were manufactured to be a few mm too small for standard cards. When I went to address the issue with the store they told me to take care of it online with the manufacturer rather than swapping the product. I was told "If nothing is damaged on the box we don't handle it." Now I'm emailing the manufacturer as I was told... and finding out the manufacturer does not replace product, but offers reimbursements ONLY IF THE STORE IN QUESTION IS UNWILLING TO HELP. In other words your store should have handled the issue and refused to by admission of the manufacturers own policy. Your employee either lied, or just was unwilling to help. Thanks for taking my $20 for sleeves no refunds. Assholes.

We came here to look for single Pokémon cards, and holy cow, were we impressed! They had a ton of…read morerare and holo cards available in boxes to go through for .95 a card, which is steep, but the variety was staggering. The best deals for Pokémon are their mystery tins, which have 50 cards, and include 10 rare and/or holo cards for $9.99. They also have a huge glass case for GX and EX cards if there's something you're looking for. Really incredible to me, though, is the fact that they have a website, kryptonitekollectibles.net, where you can order single cards, and they'll ship! Love that! This place mainly specializes in Magic the Gathering, but they have a ton of board games, cards, dice, and sports memorabilia. I could spend hours here just looking around! Also great customer service! Definitely worth the drive from Madison!

We were in town for the night on our way up to Door county and went for a walk in their really nice…read moredowntown area. It was late and most everything was closed, but this place looked so cool we came back the next morning. I am so glad we did, what an amazing place, to call it just a store is not giving it its proper due. This is the coolest collectable/toy store I have ever seen. It will be a regular stop when we are anywhere near here. It's part museum and part collector's wet dream. Rows and rows and pegs of figures of every era and genre. I could have spent a lot of money here, and to that the prices are pretty reasonable. If you know anyone who's into pop culture or toys or action figures...wanna be a hero, take them here. It's worth a road trip....trust me! Amazing store, nice people, a true treasure.

We decided to visit some Halloween attractions in the region so we spent a night in Sheboygan and…read morechecked out some of the more interesting stores, and even though we didn't make a purchase (this time) I haven't been in a collectible toy store with more selection maybe ever. Freaktoyz is an absolute gem in Sheboygan featuring near everything the average person could think of in the toy, collectible gaming, and retro-video game worlds. If you are looking for that elusive figure for He-man, TMNT, GI Joe, Pokemon, pick your winner, this could very well be your place. I could have wandered this store for hours and easily emptied my wallet. Worth the stop even just to experience the place, and they definitely have their merch game down. As far as prices go, you may want to shop around the web a little, but most seem to be right around average collectible prices and even if it is a dollar or two more you get to walk out with it in hand. Awesome store. Will return and send ALL my friends AND YOU!

Awesome customer service. Friendly staff. I will definitely…read moreshop here again. Stop in and support this small business.

Good clean setup store. Good selection of back issues. things a well laid out. Seems slightly…read moresmaller than some of the other locations, but a good over all Comic buying experience. Good selection of comic supplies as well.

Great selection of comics, magazines and statues. They also have a very helpful and friendly staff…read more Will be back.

They've done a great job cleaning up the place and improving the lighting. Fantastic for back…read moreissues. They also have an array of used DVD's and video games, plus a wall full of great action figures and collectibles. Also, they participate in Free Comic Book Day.