There are a lot of really nice stores down King William Road, but as someone I know once stated, it's full of rich and bored housewives who have nothing better to do than spend ridiculous amounts of money on things they probably don't even need. The fashion stores down here are definitely in the higher price range, so I wouldn't go down here just to do your casual Saturday afternoon shopping fix. This would be the place to go if there was a really nice event coming up, like a wedding, and you wanted something really unique and special, and you're willing to pay the price for it. Don't get me wrong, the fashion is beautiful, I'm just very jealous I can't shop in these stores all the time! Other than fashion, there's a number of cafes and restaurants to eat at, and there are a few nice homewares stores which are really worth checking out. So if you want something a bit different to Rundle Mall, then come for a stroll down King William Road. read more