Cee Vee's Liquor and Deli is a place I really wanted to like. It's been around for at least 3…read moredecades and I had never been inside until the other week when my brother was getting a haircut at "Gentlemen's". I had some free time and decided to finally pop in for a visit. But first, a little history. Once upon a time, Cee Vee's used to be called "Couch Potato Video Store". That's right, it's a mom-and-pop video store back in the days of The Warehouse and Blockbuster. Ya'll remember VHS and DVDs, right? Just as Redbox and Netflix became a nationwide sensation, such local stores began to decline. The owners of this shop must have seen the writing on the wall, as their signage began to change around the mid to late 90's. They branched out to become a liquor store and a deli, eventually phasing out the video store entirely and solely to the convenience store route. In 2005, a tragedy occurred where the store owner and a young clerk were gunned down in a robbery. It rocked the local community, as the two were very well-known and popular. The store since has new owners, but the specter of this remains. Cee Vee is located on Palm Ave., in the same plaza as Jenny's Diner, I Love Sushi, Ramenkoko, and The Green Frog. The plaza itself has quite a few food places that came into being long after Cee Vee's was there. The problem with the plaza itself is that more "unsavory" types tend to hang out at night. Sometimes homeless, sometimes spill-over partiers from The Green Frog. So visiting the spot at night is a tad dicey. So now for my visit itself. The inside is actually quite big for a Liquor Store, and their selection of goods is better than I'd expect. Their soda selection was surprisingly impressive and they even had some hard-to-find Japanese Selections like Ramune. The outside signage mentioned Craft Beer; so of course I was intrigued. At first, their beer selection seemed fairly basic, but then I found their "Beer Cave" against the far wall, and decided to peruse their selection. Sooooo.... yea.. Their "Beer Cave" turned out to be a large walk-in cooler with shelves of beer. I was a little confused, though, as none of their "Craft Beers" were any I had ever heard of or were familiar with. And there were NO local Craft Beers at all. No Hangar 24, no Ritual, and not even anything from Stone. This was puzzling. I finally found a couple of selections I was somewhat familiar with and checked out their offerings when I noticed something peculiar....they were all past their expiration dates. One was even 6 months past its date. Needless to say, this was concerning. A quick look on Yelp revealed many others reporting the same thing. That made me remember something. I noticed that the temperature inside the Beer Cave was *very* cold; almost uncomfortably so! What i suspect is going on is the owners aren't on the ball enough to rotate out/change their inventory and are trying to keep what they have colder in an attempt to keep it "fresher" longer since it doesn't seem to be selling well. Either that, or nobody's buying these off-brand craft beers and they are trying to extend the shelf-life of their inventory hoping it will sell. Either way, it seems rather shady. This place really has a lot of potential, and one of the owners I talked to seemed really proud of their Beer Cave. But I really think it needs some work. They need to feature quality offerings from local places and beyond that people have heard of, and they really need to rotate out their expired inventory before they get sued. If much of their beer selection is expired then it makes me wonder if they let the dates on their food and soda selection lapse too. If you're visiting here, keep an eye out and if you see this going on, try to have a polite conversation with the manager or owner about this. If they are open to feedback, then this place could really rise up and become great. Otherwise, they will continue to remain at 2 stars. Food for thought! And not expired food either! Final Note - I don't really see it as a "Deli", despite the name. I didn't see any deli located inside. Maybe a vestige of one of its previous incarnations.

My absolute favorite place to go to. Everyone there is always so nice and they always have what I'm…read morelooking for. Brandon especially he has gone above and beyond for me on multiple occasions. This store is and always will be my go to.

Your average liquor market/store. Employees are friendly and…read morehelpful. The prices are a little high, but to be expected Because it's a liquor market/store.

Julio is one of the coolest people you can ever run into. Not to mention I don't even have to say…read morewhat I want. He has everything waiting for me on the counter when he sees me walk in the store!

Grade A service!!!!! The store manager at this location is top notch, and his team is among the…read morebest. Right before my wedding to my beautiful amazing bride, we had trouble finding enough of a specific Champagne for our wedding reception. Finally, I got in touch with them about 1 week before. We were told that they had 10 in stock and should be able to order the remaining amount before the wedding day. As the week came to an end, their shipment still had not arrived. Now here's where it gets great!!!! Hector the Store Manager took it upon himself the day before the wedding to drive all across the IE to the 3 nearest stores (which are as far as Riverside and Rancho Cucamonga) to find 10 more bottles and have them there for pick up the same day. Additionally, everything was kept in cold storage while waiting for me to arrive. There icing on the cake.... there was a major discount applied, so half of the bottles were only 5 cents each. Wow!!!! Such amazing customer service. That is virtually unheard of in the modern world.

The store has never looked better and the staff is so friendly and helpful. They helped me locate…read moreseveral items and gave suggestions for a couple things. This is the best bevmo!!

This is one cool old school sign and that got my attention to pull over. I purchased our office…read morepool Lottery tickets here. They have a good selection of beers which I purchased an IPA, Buzz Ball, and some chips. Prices on everything has sure gone up because those three items cost twelve bucks.

Excellent service The vive is good as soon as you walk in…read more Both cashiers have positive attitude

Been shopping there for years, all the men who work there are very courtesy and well manner als0…read morevery, very respectful thank you guys for your services. Roy big boss shot caller Danny also thoughtful of mama Val and Nala my service dog. Also David who's pretty good with his job. Then there's Junior who I met first keep being the young man that you are God bless you all stay safe.

Got such a great beer selection and they are very helpful to find what you are looking for!read more

Very unprofessional the white lady behind the called me a beaner wet back to go back to my country…read moreall because I ask for my receipt I called to talk to owner or manager he on vacation.

Good liquor store. It has all the liquor store essentials. Junk food, lotto, alcohol, smokes and…read moreeverything you expect to find in a liquor store.

Clean place ! Service was awesome !…read more And they have a huge variety of drinks and snack.

These reviews are actually insane. They definitely don't deserve a 2 star rating. Every time I come…read moreto this liquor store I'm greeted, and whoever is at checkout is nice. They have a big selection of liquor as well. Always clean and well stocked.

This hole-in-the-wall deli is a great hidden gem. The staff was very friendly. It appears that…read moreabout 30% of their orders are walking, and the rest are online or phone. This may account for longer wait times, but so what. The food was great. I ordered the Joker and added the Thief and fries. The Joker is Grilled pastrami cooked in our signature JOKER sauce with onions and melted provolone, finished with mustard and pickles on a TOASTED ROLL add THE THIEF (smoked brisket & cheddar). With the variety of sandwiches they have, this is worth another trip(s).

Hey Yelp fam!! I've been hearing about a sandwich/market place in San Bernardino that has been…read morearound since 1978!!! It is in San Bernardino but please DO NOT judge this book by its covers because what comes out from what is within is ABSOLUTELY AMAZING!!!! They have a variety of cold and hot sandwiches and salads! My favorite is the turkey club is too simple to describe their sandwich called the Green Shack Signature sandwich. The shaved Turkey Breast, the crispy bacon the creamy avocado, the shaved iceberg lettuce all the ingredients TOP NOTCH! One of the best Turkey sandwiches I've had in a long time!! Got it as a combo with their Jalapeño popper potato salad RYFKM! Dam that was good!! Tried it with their Farmers Punch so refreshing!! My wife ordered the Summer in Rome salad with Burrata cheese, crispy salami marinated artichoke hearts roasted grape tomatoes on a bed of romaine lettuce and she loved it!!. Super cool service very friendly making you feel at home for our first time there!! I am definitely going back and I'm spreading the word!! You have to come out and try them! I get the wait time but you can't rush quality!!! So be patient you won't be disappointed!!

Owners are super courteous!! Our family had driven from the Bay Area and got in pretty late to our…read morecheck in at the Doubletree hotel. This one is pretty close to the hotel and we arrived just before closing and they welcomed us in to get our necessities. It was literally minutes before they closed and they were so accommodating. We were extremely grateful.

was terrible customer service !!!using foul language very rude as I have been a loyal customer for…read moreyears and years smh..

This is the best smoke shop in Highland! I get a free…read morelighter with my purchase of a carton of cigarettes. The prior owners were fantastic! The new owners are too! I am a regular customer as I live up the hill from the shop. Just don't raise the prices anymore, please!

Customer service needs improvement. The lady that is usually there is not friendly & often is rude.read more