Honestly, I have been to so many hair salons -- some great, some...not so much -- and The Blvd. Is…read moreBY FAR my fav of all time. The vibes are immaculate and my stylist Caitlin is so talented and is able to decipher my every whim and request. If you're looking for a place that is super friendly, fun, and trendy with talented stylists and awesome playlists -- this is it!

I genuinely do not like leaving bad reviews, especially because I've been coming here for almost…read moretwo years, but today was quite literally my final straw. I've gone here consistently since moving to St. Louis for haircuts, root touch-ups, color, all of it. I also truly do not care who I'm assigned to. I'm not one of those clients who needs one specific stylist every single time. I just expect basic communication, decent service, and for my appointment to actually make sense when I arrive. Coordination! Unfortunately, the vibe here has always felt off The front desk is rarely welcoming. Half the time, no one greets you, acknowledges you, or makes you feel like they are happy you're there. The energy can feel very cliquey, dismissive, and honestly kind of performative. It gives "we're all a family here," but somehow the client is not included in the family. I've overlooked a lot because I liked the actual hair services. I've waited 30 minutes past my appointment time before. I've had appointments moved around. One time, I was sent to the Webster Groves location, got there, and was then told I actually needed to go to Des Peres because they could not take me. Like...okay gas?? But today was what officially did it for me. I booked a root touch-up before a photo shoot tomorrow and a trip next week. I sent pictures and a description of what I wanted directly to the stylist beforehand. I've also had this exact type of service done through this salon multiple times, usually for around $250, so this was not some random mystery appointment. I arrived and waited around 30 minutes to be assisted, only to then be told it would cost over $400. And to be very clear, I am not asking anyone to lower their prices, undervalue their work, or change their hourly rate for me. Charge whatever you charge. That is fully your business. My issue is: why was none of this communicated nor coordinated before I showed up? You had my appointment details. You had the pictures. You had my description. You had my client history from the past two years. If the service was now going to cost almost twice what I normally paid, or if I had supposedly booked the wrong category, somebody should have figured that out before I arrived, waited 30 minutes, and left with absolutely nothing done. Even the stylist seemed surprised by how I had apparently been charged or categorized during previous appointments, which honestly just made the whole situation feel even more disorganized. That is an internal coordination issue, not something that should suddenly become the client's emergency while they are sitting in the chair So now I have a photo shoot tomorrow, a trip next week, and no hair did or done because this salon could not communicate beforehand. After nearly two years of being a loyal client, I'm done overlooking the rude front desk energy, the scheduling confusion, the long waits, and the constant lack of coordination. The actual talent may be there, but the overall experience is not. I will not be coming back. Respectfully, the vibes are not worth $400+.

I was recommended to Govero by a coworker who had gone specifically for a "curly cut". The…read moretransformation they made with their hair over a 6 month period or so was astonishing! When I set the appt I asked for Taryn as that was who I was recommended to. She is a curly specialist and WOW was she knowledgeable. Overall my experience with her was top notch. Taryn gave me an overview of what would happen during the appointing and has a big focus on client education. She walked me through every step and every product. Note: I am sensitive to scents due to having migraines and she was so respectful of this. Taryn had me smell the hairbath and conditioner to make sure it was not too strong before we even started. Taryn told me about the products and how and why you use them including the order and what they do for you. She educated me on how to get your curls looking your best. Overall, if you have curly or wavy hair and want to know how to take care of it and what it could look like at its best - GO HERE NOW! The education alone is worth every dollar!!! Sadly for me I learned 2 things I didn't anticipate: 1) I have a natural swirly in the back of head that will just kinda have a bald spot, its not just the way I style it 2) I was apparently already doing a fairly decent job, though Taryn did take my curls up a notch :)

This salon is well-known for having one of the only Level 3 DevaCurl stylists in the St. Louis…read morearea, so as someone blessed/cursed with curly hair, I wanted to check them out. Pros- decent haircut, super friendly stylist with AMAZING product knowledge. Cons - my haircut and deep condition took over FOUR hours!! She began my apt right before 4pm and I didn't leave till 8:30. While it's clear that Victoria knows curly hair like the back of her hand (and IS the curl care expert), a four hour haircut isn't an awesome sounding time commitment for anyone. I booked a follow up appointment for a few months from now - hopefully this time it won't be so time consuming!

I have gone here a couple times now for a haircut of my long curly hair. I enjoy that the process…read morefor booking something online is very simple and straightforward, they send you reminders, you were able to pre-pay, and they're easy to get in contact with. You can park on the street immediately in front on an hour by hour basis, or if you want to walk a couple blocks, you can park in the neighborhoods behind the main central West End area. When you enter, you are offered some tea or coffee or water, always something I appreciate. The receptionist is very welcoming as is the staff. I was very pleased with my curly haircut and conversation during the procedure!

Very good practitioners. Lots of services. Great neighborhood...easy to get to location. Average+…read moreprices. Long history in CWE.

This is one of the best places in Ladue. Maggie gives the best Facial treatment. Ashley is one…read moreof the best for cuts. This place is warm / welcoming. I can't wait to go back. ​

Such a Fun event! ÉLAN SALON SIP & STLYE…read more Hands on class! These ladies had no IDEA they had curls. They were taught techniques to have gorgeous ribboned curls.

Erin has been doing my hair for more years than I can remember! I always get compliments on my…read morehaircut and color. Erin keeps up with the styles and will also suggest what looks best for you if you are not sure what you want. The salon is upbeat and fun to be at. Check Erin out! You won't be sorry!!!

The best in STL! Erin has been cutting my hair for over 18 years. I've referred several friends,…read morefamily members and even total strangers to her because people always ask where I get my hair cut. She's the master of short hair and a wonderful person!

I really wanted to love my experience here because the salon is beautiful and everyone was warm and…read morewelcoming. Unfortunately, my initial appointment was disappointing. I booked and paid $90 specifically for a curly haircut after explaining that I wanted more curl definition, styling guidance, and a cut tailored to my natural curls. Instead, the service felt more like a standard haircut than a specialized curly service, and I left unhappy with both the styling and overall result. Anna was very sweet and did try to correct the styling when she realized I was unhappy, which I appreciated, but ultimately the experience did not feel like the specialized curly service I had booked and paid for. UPDATE: The owner reached out after my experience and offered me a complimentary appointment with another curly hair specialist. I decided to give the salon another chance, and I'm very glad I did. My second experience was completely different. I was extremely happy with my hair and, just as importantly, I left feeling educated about my curls and confident that I could recreate the results at home. My stylist took the time to explain the techniques and products that worked best for my hair, which was exactly what I had hoped for from the beginning. I really appreciate the owner listening to my concerns and making an effort to make things right. While my first experience was disappointing, I'm very happy with how the salon handled the situation and with the service I received the second time around. I would definitely return for another curly hair service.

Great location. Hallie did a wonderful job on my haircut listening to exactly what I wanted.read more

I made my appointment with Jeannine based on the Facebook posts that I had seen. I couldn't…read morebelieve the before/after photos I saw! What transformations! I knew they could only be done by someone who really cared for their clients and LOVED their job. Then, I saw Jeannine's videos. Her voice, so angelic and sweet. I knew I had to call. When I went, we discussed options BEFORE she started. She gave helpful suggestions, while listening to mine, and as she was working on my hair she explained each step so I understood. Jeannine is the hair stylist I've been looking for!

Jeannine's work is excellent. She is so good my acrylic nails last for three weeks before they need…read morea fill. Her pedicures also last a long time. She gives excellent service as well. She also does hair and is quite creative!

Highly recommend! The salon is beautiful and everyone is so welcoming and friendly. My stylist was…read moreLily who was on time, friendly, and showed expertise in her field. Not only was the service great and the price was right, but she has taught me so much about the care and upkeep of my hair! I can't say enough about how much healthier my hair is now. Always a great experience at Salon Two One Zero!

Kelly is fabulous! What makes her a great stylist is her technique and attention to detail, but…read morewhat makes her an outstanding stylist is how she gets to know her clients and anticipating what their needs are when it comes to reaching their hair goals. I highly recommend her & this salon!