It was my first time at this toy store. We walked by after our lunch, and of course my little one…read morewanted to come inside. This place is amazing. They have a good variety of brands from Melissa&Doug, Brio, Lego, Schleich, and even my favorite toy car PlayForever!!! You definitely will be able to find cool things for almost anyone. Not only my little one had a fun time picking up his animal toys, but also I found myself had a great time looking at beautiful Playforever cars on the shelf. Price is fair imo. Staffs were friendly and helpful. They have gift wrapping service which is really convenient when you're in a time crunch. I wasn't sure whether if it's a complimentary service. I was busy looking at toys and forgot to take photos inside the shop, but highly recommended to check it out when you need to grab birthday gifts.

Great selection and fantastic service. This is our go to toy store!…read moreAnd if you have a little extra time they will wrap your toy as a present, professionally.

The best toy store in the St Louis area! Unparalleled…read moreservice. Diane, in particular, is extremely knowledgeable and helpful. Great selection of toys for all ages. Plenty of parking. Well laid out store. You'll find unique items you might not see in other toy stores. And their friendly service can't be beat.

What a cool collection of toys, costumes and books! Our kids (4 and 2) found great toys to use…read moretheir imaginations for days and days!

Wow! What a gem! We recently received a gift certificate to this store for my son's first birthday…read more We had never been here before and were very impressed. They have a great selection, everything from seasonal (currently Easter) toys, to dress up, stuffed animals, puppets, baby toys, books, board games, tonies, art supplies and so much more! The staff were helpful and friendly but let us roam around with our toddler without feeling rushed or pressured. All of the products appeared to be good quality and we felt good shopping local rather than Amazon. We ended up purchasing a neat little book that tells an audio story. They had others that were my first Bach book, my first Mozart, my first Ballet etc. that were more musical and less story. So much neat stuff, we spent quite a while in the store and I foresee us coming back for future holidays and birthdays.

This past holiday season, my favorite shopping trips were made to Happy Up. These days, kids get…read moreso much stuff with relatively short enjoyment and/or life spans. I wanted something different for the kids in my life, even if I had to spend a little bit more. My first trip to the store, I got acquainted with the layout, and all the wonderful toys and games filling the space. The second visit, I started to narrow my shopping list. Third trip, I purchased items. The staff was there when I needed them, but didn't hover, and let me browse. There's something magical about shopping for toys you see and touch in person, reminiscing about Christmases past, and dreaming about the one to come. Thanks, Happy Up!

Every time I come in here with my toddler, the sales associate is so friendly, attentive, and…read moreaccommodating. I really appreciate the quality and variety of their toys, and the fact that no one made me feel bad when my toddler was tearing things off shelves. So grateful this place exists!!! The wonderful associate (whose name I will catch you next time) recommended the Inny Bin and the Whirley Squigz spinners for traveling with my toddler (along with a bunch of other things, but unfortunately can't get it all!).

This is the best store for children's learning toys in St Louis. Over the years I have bought many…read morethings here for my granddaughters. The people who work here are always helpful and friendly. The store has more merchandise than you would expect from the size of the storefront. They have many option too. I had a choice of 3 different easels when I bought one for Christmas a couple years ago. I was able to buy 3 "Lama Lama" titles yesterday. Sally found the books using her inventory tracking system. I also bought a great birthday card while Sally gift wrapped the books. There was no charge for the wrapping. If you want to find great gifts for the children in your life try this store.

It's a small shop with items tucked in every crevice. Lots to look at and choose from. Prices are a…read morelittle high and you can definitely find these items elsewhere for cheaper but still lots of great deals. Helpful and friendly staff. Only thing is they definitely need a bigger space to better display all they have to offer.

Couldn't think of a better place to go and get your nerd on. The staff is amazing and so…read moreknowledgeable about everything nerd related. Stop in and relive your childhood memories.

DO NOT waste your time and money selling here! They have become increasingly unfair and shady over…read morethe years. I have consigned with them over the past 10 years and today they took 14 items of mine and gave me $18.20...2 pair of Nike shoes and a pair of boots were among those items. I specifically asked them how they do their business with their consigners and the 3 of them in the office stumbled over their words to explain to me that they give 30% of what they will sell the items for. Absolutely fair if that was what they ACTUALLY do... but it's not. Instead you MIGHT get 5% or if you are lucky 10%. Those Nike shoes they will sell for $25... they gave me $1 for them. I didn't want to make a scene and call them out but in heinseight... I should have and taken my stuff and left.

I always love coming in this store. I get a ton of clothes and often shoes for a great price. A lot…read moreof the clothes still have tags on them. I've never bought toys or equipment so I can't vouch for those, but this is my go to place for clothes!

I happened to be in area today and figured why not stop by and see if things had changed at Saga…read moreToys in 4 years. Honestly, not much has changed. There is still a wide selection of different toy lines to choose from and the organization has gotten better. Figures had actual price stickers on them this time, but the store continues to be overpriced when compared to other toy stores in the St. Louis area and online retailers, sadly even eBay. Yes I know overhead is a thing, but some figures had an almost 100% markup, example Masters of the Universe: Origins - Deluxe Snake Face MISB priced at $44.95 but MSRP is $23.99 and can be readily found on any of the big online retailers. The figure is not vintage either so I can't understand the justification for the price. My biggest disappointment came when inspecting the Transformer figures and I noticed the store had an over abundance of figures specifically from Wave 1 and Wave 2 of Legacy. Why is this a disappointment you ask? Well these figures were sold in two-packs as part of Wal-Mart's 2024 Black Friday Door Busters and were eventually marked down starting at $17 and then down to $7 per two-pack. Saga simply opened the figures up and marked the price back to MSRP. I'm all for charging a fair rate and since these are technically MSRP there's no scalping of price on these items, but the practice in general feels very scummy. This is now my second revision of my original review back in 2019 and I still cannot recommend buying from Saga. I'm sure the owners mean well and maybe they do have a loyal following of regular customers who buy, but I can't figure out how this store stays open, much less profitable.

This store sends their employees out to Target stores to purchase all the rare action figures such…read moreas Neca TMNT and GI Joe's which he ends up purchasing entire store inventory to scalp and sell at their own store at huge mark up prices. The manufacturer Neca Toys is against scalping and mark up of their products and has a contract disclaimer which retailers sign regarding how much they can sell Target exclusive toys at only the retail price. The store clearly sells new release Neca TMNT figures for over ebay pricing and the retail pricing of what would have been $51.99 retail for their mark up price of $124.