The owner is the rudest and most inconsiderate storeowner I have met. very condescending to certain…read moreethnic and demographic groups. Started pointing fingers at my father who tried to ask him questions. The storeowner did not make proper eye contact with us once or replied to any of our questions. He simply kept going about his business as if we are COMPLETELY invisible. Before leaving, I told him that we did not like the way he treated us, and then he started yelling and accusing us for not being able to speak proper English. Never go to this store. Worst, THE worst experience of my life. You will regret it.

It's now known as Atlantic Bait and Tackle, and is on rte 36 south in Middletown. Pete is a pretty…read morenice guy with a wealth of knowledge, and the shop is very well stocked. Only issue I have is the inconsistent counts when purchasing killies, been a few times I ordered a pint and in no way was the count correct.

This location goes out of their way to assist customers, business owners, etc., to make sure they…read moreare ready safe and happy.... Thank you ... #NoRushSportFishing

Sales Associates are not very helpful but I gave the store 4 stars because of all the merchandise!…read moreGorgeous reels and plenty of rods. A lot of the fishing gear you only find online. I was like a kid in the candy store! I don't know if I should always expect the sales associate not to know about the reels that they sell but it would be really cool if the next time I go someone can give me information on my new penn reel! This is a definite go to store for those that love water activities!! I can tell you it's better than Bass pro & Dicks when it comes to Fishing rods and reels! Before hitting the jersey shore I will stop in here for a new rod to go with my penn reel! Can't wait for the summer weather to come !!

Being new to fishing I came here in a recommendation from a Facebook fishing group. I walked in the…read moredoor with a gifted rod and reel and the owner looked over my gear for me, cleaned up the reel that needed a lot of tlc and didn't even charge me. He then spent the next 30 minutes showing me how to use my gear and what things I need to start out fishing. Ever time I go in with a question they are more then willing to spend the time to help me out and give me insight and wisdom of their years of fishing.

First contact with Shop was phone call to Steve. He was very helpful, answered all my questions,…read moreand invited me to stop by for additional info. Being from out of state and knowing nothing about the area this meant a lot.

Had a great time, great service. They were very welcoming and helped pick the best bait as a…read morebeginner. AWESOME CUSTOMER SERVICE!

Great shop and service ... right in center and just feet from the ocean.. best place for all your…read morefishing needs

I recommend this store!! Victor is the owner and he knows that I don't know to fix my stuffs ,…read morechange the line , hooks , and he always fix everything for me !!

If I can give no star I will!!! Very rude owner. I bought bunkers there even if he was dishonest…read moresaying it was fresh but they aren't. Today called for some pricing and I was told I always call to ask for price. Of course!!! I need to know your pricing. Very rude!!! I will never buy there again!

Love this stop! Free advice and great prices! My go to for bait and tackle…read more They offer the insight that big box stores can't match. Stay local.

From the owner: Fishing,Bait Tackle Toms River Seaside island Beach crabbing striped bass stripers bluefish flukeread more

This place is great, the selection of hobie parts and accessories is fantastic and the selection of…read morefishing lures, rods etc are great, they seem to be a little more expensive than some other stores but not by to much, staff are always friendly and helpful.

Great service great selection high value items across the board in the store. If you're looking for…read morea bargain, this is not the place. Everything they carry is high-quality and that's what you pay for. They have been here for a very long time because of their reliability and consistency great place.

Captain Hal and his crew are top notch. They work really hard to put you on the fish and have a…read moregreat time. Great family atmosphere. A great boat to fish on

If you are looking for a fishing charter that you can just walk on (reservations not needed) and…read morelooking to stay in the calmer waters of the harbor this is a great boat. I love that you can just show up to the dock and hop on (as long as there is space) since the weather forecasts never seem to be accurate lately. If you have equipment and bait you can bring your own and just pay for your spot. If you need equipment you can rent it. The crew on the boat was great. They were very helpful and patient with everyone. They assisted everyone with getting their catches off the hook and measuring the fluke to see if you had a keeper. We had our three kids with us and I found the boat to be very family friendly. Parking in the lot is free and if you're taking the first boat out it's plentiful.

Pretty good bait spot, cheap and always gives good quality bait at an affordable price.read more

From the owner: NJ's Best Bait & Tackle with Fresh Bait Delivered Daily, friendly service, & plenty of parking…read more Always open late. Stop in and see how you will become one of the family

Best prices around for tackle. Both locations are great with helpful and knowledgeable workers.read more