It's now known as Atlantic Bait and Tackle, and is on rte 36 south in Middletown. Pete is a pretty…read morenice guy with a wealth of knowledge, and the shop is very well stocked. Only issue I have is the inconsistent counts when purchasing killies, been a few times I ordered a pint and in no way was the count correct.

The owner is the rudest and most inconsiderate storeowner I have met. very condescending to certain…read moreethnic and demographic groups. Started pointing fingers at my father who tried to ask him questions. The storeowner did not make proper eye contact with us once or replied to any of our questions. He simply kept going about his business as if we are COMPLETELY invisible. Before leaving, I told him that we did not like the way he treated us, and then he started yelling and accusing us for not being able to speak proper English. Never go to this store. Worst, THE worst experience of my life. You will regret it.

This location goes out of their way to assist customers, business owners, etc., to make sure they…read moreare ready safe and happy.... Thank you ... #NoRushSportFishing

Sales Associates are not very helpful but I gave the store 4 stars because of all the merchandise!…read moreGorgeous reels and plenty of rods. A lot of the fishing gear you only find online. I was like a kid in the candy store! I don't know if I should always expect the sales associate not to know about the reels that they sell but it would be really cool if the next time I go someone can give me information on my new penn reel! This is a definite go to store for those that love water activities!! I can tell you it's better than Bass pro & Dicks when it comes to Fishing rods and reels! Before hitting the jersey shore I will stop in here for a new rod to go with my penn reel! Can't wait for the summer weather to come !!

I am originally from Bayonne, NJ... a peninsula that protrudes into the Newark Bay, the Kill Van…read moreKull and the New York Harbor. EVERYONE Grows up knowing about saltwater fishing if not actively doing it. So when I moved to Central Jersey, I didn't have any Idea of a good bait/tackle shop. I tried several and they had most of what I wanted but it didn't have the feel of a place you can talk fishing with. I have my boat right near this shop... previous owner did the basics etc. about 10 years ago a new owner took over.... he is awesome. catching fresh live peanut bunkers daily when they are around to keep the live ones in his tanks fresh. killies as well... worms EVERTHING you could ask for and his prices are AWESOME... Great advice, for a little shop he has a lot packed into that store... I will be a customer till he closes or I drop first. The Owner LOVES Veterans like me. and takes great care of Us.

Being new to fishing I came here in a recommendation from a Facebook fishing group. I walked in the…read moredoor with a gifted rod and reel and the owner looked over my gear for me, cleaned up the reel that needed a lot of tlc and didn't even charge me. He then spent the next 30 minutes showing me how to use my gear and what things I need to start out fishing. Ever time I go in with a question they are more then willing to spend the time to help me out and give me insight and wisdom of their years of fishing.

Had a great time, great service. They were very welcoming and helped pick the best bait as a…read morebeginner. AWESOME CUSTOMER SERVICE!

Great shop and service ... right in center and just feet from the ocean.. best place for all your…read morefishing needs

I recommend this store!! Victor is the owner and he knows that I don't know to fix my stuffs ,…read morechange the line , hooks , and he always fix everything for me !!

If I can give no star I will!!! Very rude owner. I bought bunkers there even if he was dishonest…read moresaying it was fresh but they aren't. Today called for some pricing and I was told I always call to ask for price. Of course!!! I need to know your pricing. Very rude!!! I will never buy there again!

Love this stop! Free advice and great prices! My go to for bait and tackle…read more They offer the insight that big box stores can't match. Stay local.

From the owner: Fishing,Bait Tackle Toms River Seaside island Beach crabbing striped bass stripers bluefish flukeread more

Ordered from Ramsey online. The BKK hooks came in fast and very well packed. Pricing was comparable…read moreto everything else I found online and the shipping was at a good price. Would definitely shop with them again!

Ordered online a Thule roofbox and had it shipped to the store. Website was great, easy to navigate…read moreand order. Fast delivery just as advertised. Once I arrived for pickup, I was directed by a cashier to the correct place, over in camping, she called over for me to verify my order was ready and I was greeted by two associates who walked me straight to my item for inspection and then offered to help me install it. I was very grateful for the help and said yes, I pulled my car right in front of the store and they were already walking out with it. Not only did they help me install it, they also showed me HOW to install it so I can do it myself in the future and also explained the features. Friendly, personal service that went above and beyond. Highly recommend. I wish I'd have asked for the employee names, because they really were great.

Smart captain and able crew. They are able to find the fish and it was a most enjoyable day.read more

Captain Hal and his crew are top notch. They work really hard to put you on the fish and have a…read moregreat time. Great family atmosphere. A great boat to fish on

Pretty good bait spot, cheap and always gives good quality bait at an affordable price.read more

From the owner: NJ's Best Bait & Tackle with Fresh Bait Delivered Daily, friendly service, & plenty of parking…read more Always open late. Stop in and see how you will become one of the family

Best prices around for tackle. Both locations are great with helpful and knowledgeable workers.read more