Now, I don't have a child, so perhaps I'm speaking out of turn here, but I just don't get spending…read more£250 on a little Marc Jacobs jacket that my sprog will be growing out of within 6 months. But then I don't live in Primrose Hill, nor do I have an indisposable salary. If I did, I may just be tempted to buy a thing or two in here because most of the items are adorable. You can see that the buyers for this store know a thing or two about fashion because the items are mini-me versions of what's going on in the high street. They've also got a lovely range of maternity wear from names like Stella McCartney that are designed not to make you look like a planet - now this is probably an investment worth the price. Sometimes they have half-price sales and of course lots of accessories, socks, hats etc and I've often picked something up for my little nephew for £15, which isn't all that bad.

This store is my favourite place to buy presents for the kids of friends and family. Although their…read moreitems are quite pricey, the quality is always amazing and the the clothes are gorgeous so I don't mind dropping a few pennies. Would highly recommend a visit to the store to anyone in the primrose hill area.

Our family was so very impressed by the design when we received a onesie for our baby. One wash…read morelater and the garment fell apart. Contacted the company and they refused to help. They spent more time trying to find reasons not to help than simply replacing the product. I think we are mostly all impressed with the design options. However, in this case the product quality was poor, customer service even worse. Very disappointed.

An overwhelming mix of Australian accents and 2pence hooker-attired moms made my face go in all…read moresorts of directions when I stepped foot into this store. BUT. I escaped with a lovely scarf and tore myself away from some amazing shoes that were half a size too large for me. A real steal of a shop with Chanel, Prada, Miu Miu and some higher-end high street...and definitely not as packed with weary-looking rich kids like some of the other vintage giants around Camden/Covent Garden. Highly, highly recommended. I took a star off mainly due to the fact that there were toddlers crawling all up in some amazing leather bags. Mental thoughts included, do NOT puke/poo/pee (like that alliteration action?) on that, thanks.

This is a lovely shop operated by one of the most knowledgeable staff that I have ever encountered…read moreat a purveyor of pre-loved luxury items. I so enjoyed my conversation with them regarding the history of different design houses, and where these houses are now under the current design teams. Be sure that you visit both the top and bottom floors. I found that the best items seem to be on the top floor, but the bottom floor is worth the trip, especially if you have any children in your life who you might like to gift some lovely designer pieces. Unfortunately, I didn't walk away with anything during my first visit, but I did find a gorgeous Chanel jacket that was priced fantastically (it was just not in my size), and an MIH shearling jacket that I may have to go back for that was also priced reasonably, as well as a cute little Burberry coat in the children's section that was an absolute steal. If you become a regular customer, I was informed that then they will offer to add you to their email list to be alerted when special pieces in your size come in--they do narrow it down to meet your specifications (size, designer, etc). Currently, I was told that the list is about 1000 persons long, and that pieces fly out the door, so it is best to visit often and not wait for the email notifications in any case.