I walk in slowly...knowing that after my last painful fling with Valleygirl, I'll most likely leave…read morewith no-one that paid attention to me...you know...like an abandoned stray cat. I had to walk all the way through to the back wall of the store before I am greeted warmly by an employee. I replied, "Hello! I'm looking for an outfit!" "Sure!" she said genuinely, "Let me help you! I'll take you around the store." I can tell she's going to be good at this. "Oh, don't worry about remembering everything I've picked out, I'll write this all up for you at the end." Wait. Is this surfy looking hot shorty actually HELPING me? Or is she just into the fact that I look like a businessman today because I am wearing my best baby blue business shirt and carrying my professional-looking black suitcase? The surf shop located 112-118 Rundle Mall is clearly "one of the best" I've experienced so far. (Am I allowed to say that cliche phrase again?) I was there for quite a while for what felt like at least 45 minutes, the employee was amazingly helpful, very friendly, got my joke about how "that red dress you've chosen is not going to last very long on my imaginary girlfriend" and...dare I say, she was sexy-lookin'. Not only was she sexy, but the beach straw hat, sexy red dress, sunnies, and shoes that she picked out for me was definitely the best looking outfit chosen by a a shop assistant so far. Obviously coming back here to bring sexy back. Honeymoon holiday gift for my next girlfriend? This is the place for that. I wonder what other shop can top this?

I can't quite remember the last time I saw anyone wearing Billabong or Quicksilver merchandise but…read morethere must be someone! *CUE HEAVY INTRO MUSIC AND SURF VIDEO* Jetty Surf will have most anything you want as far as surf and skate goes. Clothing, swim wear, shoes, boards, and bags. The staff are generally very helpful young whipper snappers. I don't shop here anymore, however I certainly used to. Surf shops were once my only outlet for fashion items, but my taste has since matured. But, if you feel like being a walking advertisement with the brand logo of your new t-shirt splashed across the fron of it, be my guest, it's one of the best places to go!

I love surf shops! It's kinda my thing, everywhere I go or visit, I'm like -ooh lets look in the…read moresurf shop! This JRs represents all surf shops to me, they have 3 levels with so much variety in clothing and equipment. I do surf so also buy equipment and accessories, therefore this place is the perfect one stop shop for all my surfing needs. They always have loud music blaring from outdoor speakers, and as it is located behind Rundle Mall, you have to make the special effort to cross the lights and visit. But its worth it! The staff are always really friendly and helpful, and I am always jealous because they look like they are having so much fun, I want to work there! JRs sell many brands including Roxy, Billabong, Ripcurl, Oakley, Volcom, RVC, Rusty, Vans, Tigerlily and so much more. Definitely check out this surf shop when in town, it has so much more than any Jetty Surf and the people working actually genuinely talk to you.

You know the beauty of surf shops? Dudes like me can get away with using the word, 'dudes', even…read morethough they're completely without any surfing talent, and it's because we LOOK like we surf. How do we do that? We buy our stuff at surf shops. This place is enormous and intimidating. There's more than enough stuff to effect that sort of 'I look like a surfer but I don't really surf' look, in case your skills are ever actually put to the test. And, if you're not merely a hopeless poser, there is plenty of stuff here to actually surf (and ski) with too. With three levels, you can bet they have everything you'd ever need, and the staff are happy to point you in the proper direction.

This Surf Central has a surprisingly large range of kids' clothing, for boys and girls, as well as…read morea lot of women's clothing. Their prices are very high for the kind of stuff you can buy at a shop nearby for less than half the price, though there are some great designs in here - there's a gold on black dress I really like, but no way would I pay $90 for a casual beach dress. Their range of swim wear is quite good, with a couple of one-pieces, but mostly bikinis. There are lots of colours and patterns and different levels of 'support' in their bikinis, which is useful if you're after something specific. At the back is a usual range of Havaianas, but not other kind of footwear. Around the counter are some accessories and sunnies. I see nothing special about this store. Their prices are on par with most surf shops - expensive.

This is your typical surf store that virtually offers the same as every other. The one thing I did…read morelove was that they had a clearance sale on all clothing with 20% storewide. This is almost unheard of at JR's or the like so it is really great to see a surf shop offering that kind of sale and discount. In terms of stock is has the usual, a selection of shoes including a wall of Haviannas at the back and skate and casual shoes. There were some nice looking handbags, shoulder bags and clutches and the usual accessories .There was also the cutest range of kids and babies wear with tiny little rashies if your little one is into being trendy and sun smart at the beach.