I chose this place based on the reviews. Boy, are they right. The chiropractor was very quick to…read morerespond through the phone for an appt and answer any questions I had. Price is reasonable. I went in for my first visit to fill out forms and the DR came out to introduce himself and so did his assistant. I felt pretty welcomed. We reviewed my history and the process started. I felt comfortable there and his assistant (which I failed to remember her name) was very nice and pleasant. I enjoyed the massaging machines they have. The fix wasn't too scary either. Always scary when you have someone doing your neck lol Being pregnant, he knew what to do for my treatment. I highly recommend.

He's very nice. But he no longer offers chiropractic services. Might as well just change the name…read moreto a massage clinic

Dr. Candace and Dr. Martin (mother and son) both treated me while I was pregnant. I had never…read morereceived chiro care before and went because my baby girl was breech and I heard chiro care might help her turn. I went to the office about 10 times in the final weeks of my pregnancy. Candace and Martin are wonderful people, along with the rest of the staff at Preference. I was pretty emotional and distraught at the thought of having a c-section and while that was the outcome, these people made me feel hopeful, cared for, and helped relieve a lot of prego pain in my neck, back, and hips. I don't write many yelp reviews but I had to take the time. Thank you McDonald family!

What happened to me at this clinic is unacceptable, unethical, and a complete violation of patient…read moretrust. I had a long-standing, positive relationship with this office. Christina McDonald, the owner, treated my father for years. Her son, Martin McDonald, had helped my son with shoulder dislocations -- and for those after-hours visits, he charged $200 cash and gave me his personal cell phone for direct contact. Every time -- without fail -- I made one thing crystal clear: NO NECK ADJUSTMENTS. EVER. We were not comfortable with them, and that boundary was firmly communicated, over and over again. I recently went in for treatment related to my hand, not my neck. I explicitly told Martin again: No adjustments. Especially no neck manipulation. During the first visit, he respected that and simply used tools and tape. I started to feel better. Then I returned 5 days later, asked for the same treatment, and was told to lie down. Without any warning, explanation, or consent -- he grabbed my head and cracked my neck. I was blindsided. Terrified. Shocked. And then he casually walked out and said, "That'll fix your hand." This was not a misunderstanding. This was not a mistake. This was a violation. I said NO. I said I was afraid. I said it multiple times, in multiple appointments. He did it anyway. As a result of that one reckless, unwanted act: * I've been to the ER three times * I've had multiple medical consultations and now need an MRI * I'm in constant, daily pain * I've been unable to work for over a month * I've had to hire help for basic tasks -- including someone to wash my hair * I can't drive, can't sit through a meal, can't do basic chores * I've lost money on a non-refundable vacation and Mother's Day plans * I've spent thousands of dollars trying to manage the damage through massage, medication, and anything I can find for relief I reached out to Martin directly using the personal number he gave me -- the same one he told me to use when he was collecting $200 in cash. I was angry, in pain, and feeling completely violated. Yes, I used profanity in my texts. I was furious, and rightfully so. But instead of taking responsibility, he dismissed everything. He said: "If it's money you want, call my ex-wife. She took it all." "I live on $1,000 a month." "Jesus doesn't like the F word." "This line is for friends and family -- call the office." So when he's taking money, I'm "family." But when he seriously injures me, I'm told to take a number? I then contacted Christina McDonald, hoping she would do the right thing. She admitted she was concerned about Martin, mentioned his divorce, possible health issues, and that there was no excuse for what happened. She seemed sympathetic and followed up with me -- promised I wouldn't need legal action, that she would make it right, and that she would talk to her husband. Then came the silence. More calls, more messages. Excuses. Eventually, I got a message through her secretary, saying they were now getting a lawyer involved. So after all this -- the pain, the trauma, the financial loss, the inability to function -- I was ignored, dismissed, and lied to. None of this would have happened if Martin had respected the word "NO." He was told not to touch my neck. He did it anyway. And now I'm the one left picking up the pieces of a life he disrupted with one reckless decision. This isn't just about a chiropractic adjustment. It's about consent. Boundaries. Basic human decency. And the complete lack of professionalism or accountability shown by this clinic. If you value your health, your safety, or your dignity -- think twice before trusting this place

Dr. Seegrist (Dr. Steve) is a miracle worker! I have had multiple occasions over the course of the…read morelast few years that required an acute adjustment, and the results never fail to disappoint. I don't even live in town anymore, but I will travel to Chico just for my appointments at North Valley Chiropractic.

Justin Martinson is the best Chiro I've been to. Highly highly recommend him. He's great with the…read moreadjustments but also just comfortable to be around.

I cannot say enough wonderful things about Jesse and Sarah…read more I started seeing Jesse after I had a bad experience with another chiropractor and I am so thankful to have found him. He always takes his time and gives great advice on how to take care of yourself in between appointments. He makes you feel at home and comfortable in his care. I always leave feeling wonderful and we have some great conversations about life. I never schedule ahead, but Sarah almost always gets me in either the day I call or the next. They recently became out of network for my insurance and Sarah has helped me numerous times with figuring out insurance messes. I highly recommend, you will not regret it!

I recently moved back to Northern California and was in need of a local chiropractor and was…read morerecommended to Spine Chiropractic by Caitlyn at Prana Endura in Chico. There was a pretty new patient form I had to fill out prior to my first appointment but it was very thorough and I felt like they asked all the right questions. I was set to meet with Ethan Henneberry who was so kind and asked so many questions before adjusting me at all. Once we went through all the information, he then went through and started showing me different stretches I could to daily to help the discomfort I am dealing with. I have an office job so I'm sitting for long periods of time and most of my issues deal with those types of posture issues. After that, he then adjusted me which was delicate, painless, and gave me some relief in the moment. I know after years of chiropractic appointments that it isn't a cure, it's a lifestyle to keep my body in the best shape I can for optimal living. We have a game plan to help correct my posture and give me long term relief and support which I feel very confident about. I highly recommend Spine Chiropractic and Ethan Henneberry for your chiropractic needs!

Dr. James knows exactly how to get to the root of your pain and makes sure you are functioning at…read moreyour full potential.

The moment I walk in Heather is there to greet me and make sure I check in. Very seldom do I have…read moreto wait more than a few minutes. Dr. James is an awesome chiropractor! I have been going to him for over 15 years and he is consistently excellent.

I've gone to her for years and she is so wonderful! She saved me after my car accident. I had…read morewhiplash and my lower back and hips were killing me.

OMG you will LOVE HER! She doesn't believe in milking your ins or wallet! Knows where it hurts…read morebefore you say ouch....and if you don't need an adjustment she kicks you out saying Have a good day! I have NEVER met another chiro like her! Most want you every day for the first 2 weeks-month...then 3 times for a couple of months...then once a week for a few more months.... what a crock! She is real and super nice! :o) Let her change you past experiences to a positive pain free one!

13 years ago after suffering from head aches I decided to give chiropractic a try. Dr. McCowan…read moresaid he thought he could help. After the first adjustment I was much better. I did a follow up and the headaches were gone! Dr. McCowan has amazing fingers, he can feel were you are out of alignment. I feel like a new person after visiting him. I highly recommend Dr. McCowan!

Chico Back & Neck Pain Center restored the quality of my life…read more Thank you to Dr. McCowan and staff for the comfort and genuine concern for my continued progress. Jan Elmore

I have been seeing Dr. Laufer for about 6 years. Whenever I have a problem with my back, knees,…read moreshoulders, or feet, I can call up and I usually get an appointment that day! The type of chiropractic that Dr. Laufer practices rarely includes the aggressive, invasive procedures that we usually associate with chiropractic. Instead, he diagnoses the problem using information from the body, and treats it by gently resetting whatever nerve or muscle that is causing trouble. Dr. Laufer incorporates information from multiple Western and non-Western traditions. He treats me and my body as a whole person, rather than fixating on the problem and fixing it like a mechanic would fix a car. His friendly and knowledgable demeanor makes every visit something that I enjoy! Most of my problems require only one or two visits to be resolved, but when I have something more chronic, I can see him as often as I like. If you have tried chiropractic and been disappointed, consider visiting Dr. Laufer. He can consult with you and probably will give you new insight and relief on any joint or muscle complaints. He's also really great for sports related problems, given his expansive understanding of how the body works.

I have been going to Laufer Chiropractic for many years. Dr. Laufer provides great service and…read morereally listens when I have a problem. I had difficulty sleeping as I was in pain while laying down, but Dr. Laufer was able to correct the problem and now I just come in for routine maintenance.

Dr. Azevedo is amazing! She has helped realign my body from limiting pain and range of motion…read moreissues back to balance and strength! Thank you Dr. Azevedo! I highly recommend her chiropractic services and I will go back to her whenever I need an adjustment! She's amazing!

Karen is amazing at what she does, she is such a sweet soul and really shows care In helping you…read morefeel better. She is such a positive person and encourages different ways of overall improving your health and body. She has helped me so much in improving my back injury, I was in pretty bad shape when I first came, but there's been such a large improvement! My one year old also had one of his low back bones out and After Karen adjusted him, he started walking a few days later! Now both my 5 year old and 1 year old love getting adjusted! And I've noticed such an improvement in their health. I'm So glad my brother in law told me about her.

Best body work available. I have become a regular client due to the fantastic results. Caitlin can…read morefind the tight spots and help me recover from spinal surgery and stiff muscles. Very professional and friendly. Make an appointment on the web site. It works really well.

Best massage EVER!!!! I live two hours away and I would definitely pass 6 other spas to go to Prana.read more