The following points relate to both JB HIFI Prahran but these points are also valid for nearly all JB HIFIs I've been to in Melbourne (including HighPoint, CBD, Watergardens, Sunshine & Chadstone).
The things I like about JB HI-FI these days are:
1. Big range of DVDs & CDs including many Australian titles - I really like the fact that they stock hard-to-find items and things other retailers don't bother with. Supporting local independent films and local artists unlike any other retailer is the best thing you guys do and keeps me visiting. So please don't ever stop this!!
2. Pricing* (*Hit & Miss) - I have in the past negotiated some very competitive prices through asking them to price match a legitimate online price on larger ticket items, such as an Apple Macbook Pro. While some JB prices are fantastic, some are an absolute fail, even after negotiating... and I don't mind paying a small premium for bricks-and-morter convenience. However, in these times of booming online retail and widespread online pricing info that comes with it, I do like the fact that JB allows it's sales team the ability to negotiate some prices. Well I guess that without this and based on my next point they wouldn't survive!
The thing I experience over and over and absolutely hate about JB Hi-Fi that inspired this review is:
WORST SERVICE EVER - I honestly started laughing uncontrollably when I heard that JB won the Choice best service award in 2011, and that Harvey Norman came last... LOL Choice lost all credibility when I read that they only visited a few stores in Sydney to publish judgement on Australia's top 10 retailers for service. That "Customer Service Rating" was so incompetent I assume it was conducted by JB staff members, well the execution and result seems to back up my claim. There are a small few great sales people at JB but the overall culture is broken and doomed to bring the company down if not fixed. I hear others saying the exact same thing and was not at all surprised to read similar thoughts here on yelp today.
I've been to many locations of both JB & HARVEY NORMAN stores and the truth is - in terms of service - it's the complete opposite of what that dodgy Choice study found. Harvey's staff are mostly friendly, motivated and knowledgeable, while only a very small fraction of JB staff are like this... and it's the same all over Melbourne. It must be a big bad mix of corporate culture problems like lack of customer service training, no uniform policy (too cool for school attitude - probably why most private schools will continue to enforce uniform... to remind people they are part of a team and representing the company name), bad commissions/pay rates, lack of discipline, etc..etc..
The retail game is now changing and evolving at a faster-than-ever speed and JB as a company needs to pick up their service game to make the bricks-and-morter experience a unique, happy, positive and service-oriented one, or they may go the way of many failed BIG US retailers (like CircuitCity) that couldn't compete with online retailers... You need to offer exceptional customer service otherwise you're just a conveniently located warehouse with deadweight overheads and expensive rent waiting to be gobbled up by the changing retail environment. read more