Jay Vee Liquors has a "under new management" banner in front. looking at the diverse inventory, it shows. i.e. 4 kinds of ice cream, many types chips, dozens of big bottles microbrews, lots of wines, energy drinks, etc. every item had a price on it. all totally reasonable! brew: lost coast imperial stout reserve , 22 oz. 10% (6.99?) -"malty taste with chocolate, coffee, caramel " notes -got a buzz with just a few gulps -cheaper than drinking in a bar..... on draught: -down to earth owner/manager. -adequate parking in lot -would return if in area..... read more

i was really disappointed with the servive i received. i felt ignored and not valued as a customer. i hope the team can work on improving communicatiom and responsivenes. read more

The owners Sabrine and Soli are friendly. This is the cleanest liquor store I've been to in a while. They offer a wide variety and options. They also offer non-liquor treats like the best cookies I've ever had. read more

"You're so stupid!" "You people are so difficult!!" -kind words from JayVee owner (older woman). Warning: be very careful while dealing with this person. I've never had an experience like this in my life. From the moment we walked in, this less-than-gracious woman gave us a hard time. First she ignored our smiles and "hello's" when we walked in to her store. Strike one. (we don't expect a red carpet treatment, but we certainly don't expect to be treated rudely) Then, she rudely obligates us to purchase scratchers with our 3 "free ticket" winnings AFTER the fact that she cashed the tickets (a prior notice that they don't give cash for "free ticket" winnings would have been nice). My wife kindly asks, "I thought that we could take cash instead?" Suddenly the owner calls my wife stupid, SLAMS the already cashed tickets back at her and yells "NO, you HAVE to buy tickets!!" Strike two. First of all, why would she think that we wanted to play scratchers right then and there? We originally planned to cash the winnings and come back another day. We just weren't feeling our luck at that moment (and boy were we right!). Secondly, they were all out of $1 scratchers so that even if we DID want to play, we would be forced to buy whatever she had left in stock (not cool). It seemed to me like she was either being greedy or trying to clear out her old inventory of tickets by forcing them upon us. Thirdly (and most importantly), I would not mind purchasing a $3 scratcher from a business. But when you're being rude to my kind-hearted and gentle wife, I will be obliged to react accordingly (by means of taking my business elsewhere, making several phone calls to the District Office of California Lottery, and of course this Yelp review). Then, while I'm checking for California Lotto rules on my phone, the woman impatiently retorts "You people are so DIFFICULT!" Strike three. (I don't even want to know what the hell she meant by "you people", but I come from an immigrant family and I'm not even gonna go there). We always came here after work to play scratchers, and we've bought hundreds of them (no exaggeration intended) over the past years from the older gentleman behind the counter. But not anymore. No way. BTW, I managed to record audio of what transpired. I wish I would have known with hindsight that she was going to burst out into a raging fit. But I at least managed to record the last part where my wife calmed her down and knocked sense into her by asking why she had to be so rude and mean to us. Here it is: https://www.youtube.com/watch?v=V-t4vaBAg1Y (For the record, the ticket that she forced us to take was a losing ticket). read more

Jay Vee Liquors - the front of a liquor store - Beer, Wine & Spirits Near Me - El Cerrito, California

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This place is a must go place. Specially shout out to owners, Subash and Preetesh, are super friendly. I was not sure about choosing the right wine for a family gathering earlier in January, and Subash helped me to figuring out acting as a sommelier. At the end, worked out great for me. Let me say, these guys do take care of their customer and they knows their stuffs pretty great, which, again wants to shout out. read more

I used to live in this neighborhood. Store wasn't filled and couldn't find what I needed before. Looks like they have new owner and have lots of good choice available now. I found some locally brewed beers which was great. O, and new owner is nice and polite too and has very good knowledge of beer and wine. read more

I've only ordered from Jay Vee on DoorDash, but every delivery has been great. They process orders quickly and drivers always get cold beer to me. Jay Vee rocks delivery so I know theyrock it in-person too. Thanks! read more

BEST LIQUOR STORE IN THE AREA! Friendly personable service efficient. Much better beer selection from previous owners. Good snacks, groceries, ice cream. Love these guys! Great part of the community read more

This store is under new management and has definitely improved a lot. The shelves are more full, they have a better selection, etc. The manager, who seems to work 24/7, is very friendly. I once indicated that my favorite wine was Alamo Malbec and ever since the store has been well stocked with it every time I go in. read more

The store has definitely been upgrade after new owners. Shelves always full, clean, and wide variety of wines and liquors. New owners worked 7 days a week to regain lost customers. I always go here if I feel like drinking. Highly recommended! read more

I am a returning customer here and would like to recommend to everyone since they have good costomer service and all kinds of product they carry. If you didn't find your choice of drink somewhere else, this is the store you must stop by. Clean and family oriented, well managed store i have ever seen. read more

I was in this store a few days ago at 11:30 am, standing at the cashier's counter, paying for lotto tickets, when I was robbed (wallet with all ID, cards, cash, stolen) by someone who rushed up from behind me and took my wallet. This store has no security cameras and no guard. Evidently the proprietors of this store don't feel the need to protect their customers from this type of attack. YOU HAVE BEEN WARNED read more

Friendly environment and a warm welcome. Went to get some cooking wine they had it for reasonable price. Neat and tidy place with some good music. read more

Very well stocked with many options available. Great customer service. I'm a regular at this store and will continue to be. Good vibes and good prices. My go to store whenever I feel like copping on some good drinks. Highly recommended. read more

I thought I wrote a review when the new owners took over a long time ago but I can't find it .IT WAS A GOOD REVIEW WELCOMING them IN THE NEIGHBORHOOD,WISHING THEM LUCK.Maybe I wrote it on Next Door instead.It was awhile ago when they first opened.I am so much more comfortable to go in now then the when the old grumpy owners were there.Many more items,on the shelves.many more choices,not just liquor and everyone is polite and friendly.The owners(I think they are) are knowledgeable ,helpful and one time gave me a better price for the wine I wanted ,so I bought it there.But I just called to ask a question,if they sold individual bottles of stout beer for a recipe.I don't drink beer.I know they sell stout or use to because it is mentioned in a review.The clerk answering didn't know stout,knew less then I do,didn't even know if the store sold it much less by the individual bottle or can.Actually he said they didn't,at first without knowing what I was talking about.I finally got it out of him he didn't know the product because he was dismissive and said no.I asked if he was sure,because he didn't sound sure and then he said he didn't know what I was talking about so they probably don't have it.If he was by himself and couldn't ask,he should have gone and looked.The store isn't that big.I spelled stout and told him it was a type of beer.He put me off,not wanting to help me or check it out.He might be a nice guy but he was really not helpful and probably lost a sale this time.He didn't leave me with a good feeling.But main thing he didn't try to help me,a customer just because he didn't know.Easier to say no and be dismissive.I'm disappointed. read more

The best costumer service that i have ever had at a liquor store. They have a great section of beer from around the world. And they have wine from everywhere. Tip: If you ever need help finding anything ask the bald guy...he is really knowledgeable, and can help you find anything. read more