After wandering the streets of Penarth amid the wind and drizzle, it was a pleasure to step inside Innovation for a lazy afternoon browse.
It was quiet, apart from the gentle sounds of classical music wafting through the air. That, combined with the rich fragrance from the candles, created a soothing and pleasant shopping atmosphere.
I half expected Innovation to be a shop like The Discovery Store, but it's actually a shop that caters to gift givers in need of the whole enchilada: card, present, and a basket of fake flowers for the loved one.
Innovation carries a wide range of wicker baskets, Willow Tree figures, jewellery, greeting cards, fake flowers, framed pictures, vases and candles. For kids, there's even a small selection of toys and, for anyone with forthcoming nuptials, Innovation also stocks Welsh lovespoons behind the till.
It's not really a store I'd go out of my way to get to, but if you're nearby and in the market for a gift, it's definitely worth stopping by. read more