IGA is like the younger, more modest version of Woolworths and Coles.
Their stock has less variety than the other two supermarket giants, understandably, BUT (and it's a big 'but').. their prices are way lower, their produce is fresher (Woolworths 'the fresh food people', my arse) and, arguably most importantly, their staff are much, much friendlier.
I'm not sure why Woolworths and Coles staff constantly act as though we're doing them a favour by shopping there.. but they do. IGA staff don't. IGA staff give you a bright smile, ask how your day was (as in, REALLY ask, and wait for an answer, rather than just rattled off some pre-determined sentence as instructed to by their superiors) and generally act like they give a hoot. read more