I am from the United States and only in London for a year for Uni work. I needed to find a good place to get a decent trim to bring my hair back to life. I was nervous to go anywhere new but had to do something about my hair so after reading one good review about Icon I figured I would try it out. I did a walk in and the people were so nice, scheduled me in that day. They give a great head massage during your wash and you can chose from a list of beverages during your hair cut. The girl who cut my hair was great and did exactly what I wanted. Its a small place but I would defiantly go back for another cut. If your new customer you will get a discount, but for 40 pounds which include head massage, beverage, nice hair cut, styled blow dry, tip and nice people isn't bad at all. read more