I love Iceland as a whole - they are very cheap compared to other supermarkets!!
I don't use Iceland as my main weekly shop but for everything else I go here. This place has great customer service, all the staff are very helpful.
Alot of Iceland foods are just a pound and not neccesarily their own brands, they always have special offers on all types of food and drink. It has a huge selection of finger/party food for £1 and £5 great for an evening in with friends, cheap alcohol, ready made meals, 5 items for £5!!
Iceland also offer a free delivery service if you are on your own and cannot carry all your shopping home. Located just by Gants Hill station it's a great place to pick up some dinner on the way home! read more