I know Iceland is grim, and the Kerry Katona adverts are enough to put you off ever stepping foot in there (the christmas ad with Jason Donovan is so painful i can only assume it's being ironic? Please?), and the horrid frozen platters of processed food are both offputting and wrong, but Iceland is a great budget store. Escpecially for christmas time, they have amazing offers on things like biscuits, crisps and an after dinner cheese selection for a fiver (you pay at least double in a higher end supermarket chain). If you need to do things on a budget, even a pint of milk, loaf of bread and tub of butter are cheaper here than i've seen anywhere else, i went in and found myself unable to leave! Great for cheap booze too, just don't expect many nutrients in your purchases! read more