Best place for frozen food. I buy my frozen food from here, it's so cheap! They do some great offers and basically give the food away. It's not all just frozen they sell tin food, a small selection of veg, juice, cheese, milk.. I did pick up an Iceland bonus card but found it not very helpful thinking it would be like a Tesco clubcard, well infact it's not.. If you earn £1 you have to spend £10 to redeem it so thought it's not that great afterall. The service here is quite slow, tend to only have one til open until the queue reaches the back of the store. I do find alot of the cabinets are quite empty at times. Although an overall clean store with some brilliant bargains. Staff are very helpful.. thats why mum's go to Iceland! read more