If this store is anything to go by then Belfast mums definitely love Iceland! Passing by today I had a wee peek in and it was, as they say in these parts, bunged! So packed in fact that they were operating some sort trolley one way system. I think this particular branch is so popular because of its proximity to some of Belfast's most populated areas. It also helps that there is a black taxi rank right outside and a huge multistory car park right next door.
Despite how busy this store was there was no queue at the checkout which is quite staggering.
The concept of Iceland is pretty simple and it's sort of given away in the name so I'm not going to bother explaining it. All you really need to know is it's one of the cheapest super markets around and always has good deals on. read more