"Boss customers are seeking luxury, designer looks, exceptional product quality and a high-end customer experience. The Victoria Square store will stock Boss Black, highly versatile and occasion-led men's and womenswear collections, Boss Orange contemporary casual clothing and jeans, Boss Green style conscious sportswear for men and Hugo, unconventional and progressive men's and womenswear. Victoria Square will house a full complement of Boss clothing, plus footwear and accessories."
This is what Boss thinks of itself, I'm not so sure about all this. The stuff is nice enough but it isn't high fashion by any means and makes me slightly resent spending the extra money that Boss asks you to pay.
The main problem here is that I just don't think the stuff is that nice, which is a real pity. The staff and shop are nice enough and I've never felt that staff didn't want me there but it just isn't amazing, which doesn't justify the price tag. read more