Located in the fairly new Icon Outlet as part of the North Greenwich (O2) Arena, this Hotel Chocolat store is designed as an Outlet store but seems to be similar to a regular store with more premium prices, but less premium service.
Historically, outlets offered excess inventory and slightly damaged goods that retailers were unable to sell at regular retail stores - it seems Hotel Chocolat never got the memo as their "Outlet price" actually seems to be more than what they'd charge in a regular store.
Hotel Chocolat stores are normally pretty good for sampling their latest flavours and although they did have stock on the shelf of certain products they weren't doing this sampling of bite-sized chocolates - despite the traditional marketing being present in this store saying it should be happening. Perhaps this was the continued laziness of the staff who didn't seem too helpful anyway (one staff member on the shop floor?)
The store inside was pretty nice, new and modern however so it is a real shame how in many ways this is a wasted opportunity to actually be one of their better branches in terms of the overall design and feel of the store - but in many ways this doesn't match expectations one would have from a Hotel Chocolat or Outlet location.
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