HiperBer is a local grocery chain (headquartered in Elche I think) that opened its first store in Torrevieja several weeks ago. Despite being much smaller than their Spanish, German and French competitors HiperBer somehow offers similar prices for similar products. They are probably not big enough to have store brands of their own, so they distribute brands like alteza.es in the lower price range. Not sure what Alteza really is (they didn't bother to add an "about" section to thier website) but I believe they are "the store brand for those who can't afford a store brand of thier own".
Overall good store, good service, unusual assortment, worth a visit. Awesome for everyone living within walking distance to the store. Great addition to the retail landscape of Torrevieja!
P.S. Also they sell beer brewed by a brewer who couldn't afford to hire a €10/hour proofreader to check their packaging copy!!! Isn't that awesome? I'm in! :))) read more