I visited Hickory Dickory's for a children's birthday party. It's location may not be immediately obvious; it's at the 'far-end' of Kings Heath High Street, by the Sun at the Station, behind a large EasyGym and Homebase. It's inside a large warehouse that must have had a previous life as a B&Q or such forth. The exterior is industrial and dirty, and the path to the entrance is an annoyance for those arriving on foot, in that one is forced to cross the road twice unnecessarily. I guess most people drive here though; it's designed for the motorcar.
As soon as one steps inside, one is overwhelmed with the cacophony of noise emanating from all of the children playing, and visually greeted with a garish sky blue and yellow combo that they've used on every surface. The onslaughts of visual and aural stimulation are so great that, smaller children may be taken back and require an amount of time to adjust, before they feel comfortable.
The main attraction is a three-story high soft play area with slides, things to climb up, mazes and a ball pit. I did notice that one netted crawl-through bridge had been broken and fixed with duct-tape. I didn't trust the strength of the duct-tape, so stood underneath it as my daughter crawled through.
There is a separate smaller two-story high soft-play area for the under fives, so as they don't get too intimidated by the big kids, and a small area reserved for babies to crawl around in. On the opposite side are four numbered party tents, so as they can run several birthday parties simultaneously.
They have a tannoy system to communicate to parents, and children about times for party food, and occasional instructions about playing safely. Unfortunately, the speakers reverberate in the warehouse so all one hears is white noise with an occasional audible word.
At one end they have a café, well stocked with organic baby foods, juice, fruit-shoots, slush-puppies, and an abundance of sugary snacks. The service style is fairly slow and careless. I tried a pizza and some potato wedges, both of which tasted like they had been brought at the £1 aisle in Iceland. It served a purpose though, and the parents seemed to be pleased. For the kids' meals, we were given a choice of "something" and chips (the something being a choice of, either chicken nuggets, fish fingers, or pizza), followed by a pot of ice cream.
Despite my cynicism, the children really enjoyed themselves, the soft-play area is much larger than one would find at a Wacky Warehouse and there was nothing wrong with the food, it's just as grown-ups we compare it to what we pay at the supermarket for similar quality.
If you have small children (under 11), I would recommend visiting Hickory Dickory's, that is if you don't get dragged to parties there anyway. It would be a perfect rainy day activity, but I understand the place gets very busy on rainy days; so perhaps it would be better to go on a sunny day and make the most of it whilst it's quiet? read more