I only give this place a 4 because I have not had an opportunity to wear many of my purchases and…read morelaunder them to know how the quality will stand up over some time. But I love COS and love that I discovered this store. I am not a fashionista, but I do love well made clothes that look taylored and yet have room to function and move. I always read care labels before a purchase and I do shy away from merino wool because it can pull and not wash well if not extremely well made. COS does have many pieces made of merino wool, so I kind of looked past these items. The clothes might use a lesser quality fabric on many pieces, but the cut and tayloring is current and comparable to items you would find in any high end retailer. The clothes, brand and price point kind of make me think of this brand as higher end than an H&M, less quality and cheaper price than Saks Fifth Avenue brands, equal in cut, structure and function as Marimekko and other equaivalent cut, high-end clothing lines in many ways and very current in the realm of what is happening in fashion. Simple lines, simple colors, modern. For business or casual, COS offers classic pieces I hope to have in my wardrobe for some time. COS is out of England. As stated on their website: "COS is a fashion brand for women and men who want modern, functional, considered design. Offering reinvented classics and wardrobe essentials, we create pieces that are made to last beyond the season. Traditional methods and new techniques merge to form timeless, understated collections. Since launching in 2007, we have opened stores worldwide in carefully considered locations, applying an architectural design concept that preserves buildings' original features whilst creating a modern, welcoming space." The store itself is a two story structure. Lots of staff if you needed assistance and pretty open space to browse around. Men's clothes are on the second floor. Store seems well organized. There are some comfortable seats throughout if you had a spouse who needed to park it while you look around.

Before departing for Hong Kong I thought to search and see if the city had a COS (H&M's high end…read morecousin) and to my surprise and delight, they had not one but two locations! COS (Collection Of Style) was a wardrobe staple of mine when I lived in London. (COS hasn't yet made it to the USA.) As a regular COS shopper I knew the sizing of the clothes here is often variable (in some items I'm an XS, others I'm a M) so I took armloads into the dressing room. I think this is a good strategy in almost any shop (if you're going to go through the hassle to take your clothes off to try on one item, you might as well try on six, right?) but even moreso here. Think you're a medium? Take a small and a large in with you too! This COS shop is on the medium-large side, with two stories and women's, men's and children's offerings. I tried on heaps of clothing and ended up going home with a fun grey jumper whose sleeves you can turn up to reveal a bright blue inside lining, an oversized sweatshirt dress and a cashmere hat. COS is definitely worth a look if you want to inject some Scandinavian cool into your closet.