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Happy Boy Farms

5.0 (3 reviews)

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AJ's Market - Teriyaki Chicken Rice Bowl

AJ's Market

4.1(221 reviews)
0.1 mi
•$$

A real Italian deli in Boca! authentic all the way, and so many delicious dishes to choose from…read moreI will be back and try many different items on the menu Expertly done and a true treasure

If you ever imagined what a friendly urban NY do-it-all local market with deli, butcher, coffee…read morestation, and ethnic selection would look like, then AJ's Market at the Chevron gas station in Soquel will completely change how you think about convenience stores. Yes, they have gas and a car wash, but that is just the beginning. Inside, there is a gourmet kitchen serving up locally harvested seafood and Harris Ranch meats. The burger here is hands down one of the best in the county. It is technically fast food, but nothing like what you would expect from that term. AJ's goes way beyond typical gas station fare. You will find organic produce and treats from around the world like English biscuits, real maple syrup, and a Southeast Asian spice rack. They also offer an impressive selection of local wines, baked goods, ice creams, and coffees. Owner Akhtar Javed, originally from Pakistan, opened the market in 1987 after falling in love with Santa Cruz. He became a local legend after the 1989 Loma Prieta Earthquake when he let customers take what they needed and pay later during the power outage. AJ's Market is a true gem and worth the stop whether you need gas or not. P.S. AJ also carries dried cuttlefish so you don't have to travel to San Jose or find a Ranch 99. P.P.S. In addition to the coffee station, they also had a full cooler of Marianne's Ice Cream!

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AJ's Market - Zz Plant

Zz Plant

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AJ's Market - Outside of AJ's Market

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Outside of AJ's Market

H&H Fresh Fish - 6/11/2023

H&H Fresh Fish

4.6(103 reviews)
3.9 mi
•$$

Cute hole in the wall. Harborside had the FRESHEST oysters and YUMMIEST tuna poke…read more 10/10 would recommend

Very small fish market in the harbor where all the boats park, right underneath Johnny's Harborside…read moreSeafood Restaurant. Even though small in size, at least they focus and value the local catch. To that I had to show my interest. I saw they opened a newer store in north Santa Cruz in a new and hip retail complex called The Swift Street Courtyard. That one seems to be more geared toward prepared foods/product as that complex is a food and drink destination, breweries, wine tastings and coffee shops all around. This one is mostly a raw fish market. Mostly filleted and pan-ready items. Not sure if you can request a whole fish here but my guess is you can if you establish a correspondence with the employees. But in a small cooler up front they also have some prepared seafood items ready to grab n go. They have tuna poke, some ceviche, and some smoked salmon deviled eggs. They may have more things but the slowish day I went, that seemed the selection. Rockfish Ceviche ($14/4*) my receipt said halibut ceviche but the container label said rockfish. Not sure what I got but the nice chunks of fish were nice and whitish from the citrus cure, clean and meaty. Which ever I got, it was delicious. There was sliced raw onions, cucs, tomato, jalapeno and cilantro which made for a standard but satisfying ride. Everything was in nice big chunks which I tend to like more than when Mexican places finely chop it to where you can't really identify anything anymore. Only thing I wished I had access to were some squirts of hot sauce and some tortilla chips. But since this wasn't a sit-down resto situation I had to make due. Smoked Salmon Deviled Eggs ($8/3.5*) You only get 3 halves so basically an egg n a half. I think they should give at least 4 halves to even things out if being shared. But the smoked salmon is beaten into the yolk mixture so you can't really see or identify it. Upon chewing the deviled egg, you will taste a smidge of smoked salmon. It's not strong or in your face but it will remind you that something else is there. I wished it were more identifiable or obvious, but it was still pretty tasty especially with the hits of tobiko. They had one of my favorite Asian brands of iced green tea which was a nice surprise. And after swimming and lying around on the hot beach down the street, this made for a refreshing snack break. Even though I wished there were better seating and amenities this filled a void on a weekday when the restaurant upstairs was closed. Nice find and I'll try and buy some local fish from their market next time I'm around. And I sure as heck am gonna try their newer and more visible location.

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Happy Boy Farms - farmersmarket - Updated October 2026

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