Amazing time browsing through this monster sized toy store. The employees were situated in…read moredifferent toy areas providing demonstrations of new featured toys that they are selling. They try to enhance the interative experience while flying small drones with flashing lights over the heads of unexpecting customers, while others laughed. The escalators to each floor were always busy but you can walk up the four floors as an exhausting option - unfortunately we did this once and never again. This place was like a Toys r Us on steroids. Took pictures with an employee dressed up as a princess. Tons of fun for over an hour with a gelato shop if you get hungry. This should have been a paid attraction - just saying.

Hamley's flagship store on Regent Street is considered to be the largest and oldest toy store in…read morethe world, with 7 floors of all sorts of toys, games, and crafts that you can imagine! There are toys for all ages, and as you can imagine, it's quite overwhelming to shop even for me. it is London's premiere toy store. Established in London in 1760 (yup, that's old!) on Regent Street in the West End, Hamleys is very much like the old-time toy stores where workers demonstrated and displayed various toys to customers as part of the overall shopping experience Hamleys is so much more than 'just a shop'. As soon as you walk into the store, you'll be greeted by seven floors of wonder. Everywhere you look, there are toys out for you to try out and watch. You can catch live demos of the most exciting toys and games. There are also regular in-store events where they get superheroes and cartoon characters to greet the kids. There is everything that you imagine in toys and a little more. You can play, you can participate, you can have fun as if you were still a kid; it's a special and perfect place. Since it's almost always raining in the city, this is the perfect place to spend the day.

Im a big kid with three kids so when we go here we dont know where to start, so much of everthing…read more If you can go here and not find something that you want, then you need to look deep inside and think about where it all went wrong. Service is good but the tills are a bit slow but they can be because your kids wont leave until you have got them something.

TSL Toymaster has taken over from Grahams Toys and has recently re opened. It is a traditional toy…read moreshop with everything from pocket money toys to bikes. The shop is neat, bright and airy. Toys are easy to see and are all easy to reach. Everything is competitively priced and compares favourably with Argos and Woolworth. Parking is a bit difficult and I found it best to park down a side road and walk back to the shop. My children particularly like the stocking filler type toys starting from around 20p. A lovely place to brows. The shop specialises in Lego, Playmobil, Sylvanian Families, Thomas and Friends and more.

WOW This shop has new owners and is now FANTASTIC!!! Now called Hamlins Toymaster Great range of…read moretoys and now worth a visit! Shop seems much better than it did! Easy to get a twin buggy around now! Also had some fantastic special offers in the store! Will be back very soon. Oh and must just say the staff were so helpful. Proud to call this my local toyshop!

Hamlins toy shop used to be located on the High Street but moved to Lower Kings Road a few years…read moreago, I presume to take advantage of the larger premises. The shop is always well stocked with a variety of childrens toys, including some you are unlikely to find in many supermarkets. Reasonably priced, this would be the ideal place to purchase a child's Christmas present. How the shop survives the rest of the year I do not know, but it always seems to be fairly bustling, so I suggest combining a visit with a trip to Waitrose or something. It's not worth heading in to town for a visit alone, but be sure to bear it in mind.

Aladdin's cave of toys, everything you could ever want toy wise. The staff here are incredibly…read morehelpful if you need anything at all and you can order online too! Amazing service and a real gem of a shop that seems like a vintage toy shop in comparison to the slightly tacky likes of Hamleys or Toys r us. Definitely recommend!

Don't forget to leave your children outside, because owner doesn't let to touch toys! Absolutely…read moreridiculous!

Very small compared to some of the huge chains of toy store that seem to be around these days…read more However it is packed full of toys and is actually a bit less daunting than the huge stores. They carry a really good range of power ranger toys, best in the area. Staff always seem very friendly and helpful. Has a much more personal feel than the huge stores, I would definately recommend this shop.

Aaah that old shop Toy Cupboard.Lots of old memories coming here drooling over the latest action…read moretoys to add to my vast collection. Toy Cupboard offers a wide range of both boys and girls items, including the old and traditional train sets/Barbies, to the more modern children's crazes for example trading cards. Upstairs was were i scampered, to the toy cap guns, 'top trumps', and more. Although some items have become pretty pricey, most is modestly priced, perfect for easy children's birthday and Christmas Presents.

From the owner: A Wonderland of Toys Inspired by Tradition. The Toy Cupboard is an Aladdin's Cave on three floors…read morebursting with toys for the kids & kids at heart. There's something for everyone. Come and take a trip down memory lane as you enter this magical Aladdin's cave. There are three floors bursting with wonder and delight full with exciting toys and games waiting to be discovered. With over 20 years experience we can help you choose the perfect gift.

Fantastic toy shop, with lots of different toys and friendly staff that helped recommend the right…read moretoy.

If you have children or grandchildren or are just young at heart, this toy store is where you want…read moreto shop. Not only is it overflowing with all kinds of imaginative and creative toys and games, the staff and owner give the kind of service that box stores and even large department stores just do not give anymore. Run, don't walk to shop here. It is so worth it. My husband and I went in seeking a game that our daughter could not find that is from Denmark that our granddaughter had played and loved. While the store owner did not have it, she happened to be going to Denmark. On her own time, she made a special effort to find it, and bring it back in time for us to get to our granddaughter by Christmas. When you find that kind of dedication to a child's joy, it tells you a lot about what a great place it is to shop.

I used to come here as a child and always loved it. Great selection, kind staff and good prices…read more I live in New York now but whenever I visit my parents in London, Happy Returns is a guaranteed stop for my daughter. She loves everything about the place - great selection of JellyCats, super toddler toys and even some educational gifts for my older niece. Excellent inventory and they are always bringing in new toys, so it never gets old. The current owner Jenny is really wonderful. My daughter was playing with a Peppa Pig backpack but it was a bit too big for her, so Jenny got her a Peppa Pig handbag she wears the whole time now. She's great; really cares about the kids and the parents. I absolutely love Happy Returns!!