This small, locally-owned boutique is located in the corner of Church Ave and Market Street in the…read moreheart of Downtown Roanoke, Virginia. The meaning of its unique name is " affectedly or pretentiously elegant or refined in manners or tastes." It carries eclectic, one-of-a-kind bohemian, classic, and casual clothing for men and women from around the world, including handmade frames, candle holders, leather shoes and boots, and handmade jewelry. The staff is very helpful and make you feel at home. It's a good place to find basics and the prices are reasonable. The clothing is comfortable and stylish, and I love the styles.This business that has been around for almost 30 years has a fantastic selection of unique items that you won't find anywhere else. I went to visit and was very impressed with the boutique's decor from the entrance area outside the main door to the interior design and distribution of their merchandise. Weather you are looking for something for yourself or a one of a kind gift for a family member or a best friend, I highly recommend you give them a visit. The staff there are very friendly and helpful, and they surely will assist you in finding that special item.

Super cute store. Very eclectic and great staff. Everything is clean and well organized. We…read morebought a few pieces and will defiantly be back.

Wonderful online shopping and curbside experience. It does not make up for the delightful customer…read moreservice and cozy feeling while shopping, whilst not during a pandemic. They called asking about a product with an imperfection, which seemed like stellar customer service. Everyone was masked and practice social distancing when going to pick up. I was already on foot, but they have curbside pick up. The online shopping experience was convenient and identifies items out of stock or low. Wonderful experience from start to finish.

Love the selection and value. The clothes and jewelry are very unique and stylish. The customer…read moreservice is excellent. Highly recommend.

Very cute trendy women's boutique! On point with current trending looks. Helpful staff. Jewelry…read moreand shoe styles too.

I was visiting my sister in Roanoke and she told me about these amazing boutiques. I was excited to…read morestop in Bittersweet. They had cute clothes but I did not like how I was being treated. For starters they were watching me like a hawk when I was trying dresses on. Once I was done, I decided to be helpful and put the clothes back. After I did that, one of the workers asked me where I put the clothes. I told her I put them back, and then she proceeded to check all the pieces that I tried on. Then as I was leaving, they called me back in asking where I put the one dress because they could not find it. I walked right in and found it in 30 seconds and I felt like I knew the store better than the employee. I understand that they have a job to do and have to make sure people do not steal but I felt judged the moment I walked in. I felt like I was accused of stealing and if they are so worried about people stealing then put sensors on their clothes. The only reason I gave it 3 stars instead of 1 star is because they had cute clothes.

I placed an order from this company online on Cyber Monday like 10 or 11pm and on Tuesday morning I…read moretried to cancel by email with any response until some how after it was shipped it was too late to cancel three days later, because it was already shipped, even though I could see it hadn't sent out for shipping yet until the 4th day. I ordered a Northface jacket that I'm not sure was authentic.......I took pictures.....so yet to see if I get a refund. It says in store credit only on the website. The package that received did not include return instructions at all. Will update later after I see what happens with my refund. Not Happy at all this was a gift for my grandson.

We had problems with paying. we unfortunately payed two times. they said they will help us if this…read morehappend. we have never heard from them. very bad services.

I have only heard of the store bc I was interested in a job. However they rudely ask you if you are…read morefrom Roanoke before you hardly have a chance to tell them your skills or passion for fashion. They are small town friendly alright, rude and close minded from the get go. They do not carry Hobo International, Chanel, Everlane or Laurent. They could expand their small minds with their small inventory list for classic designers that have real life experience.

Was in town for the weekend visiting family and needed to get out of the house - There are not a…read morelot of stores in Roanoke that carry the brands I wear and was excited to hear about Frances Khan. That excitement was cut short due to the mixed matched and small selection; however, I could have picked out a few pieces, that is if someone would have acknowledged I was actually in the store and shown me a few things. Maybe it was because I was not a regular - they seem to be catering to some. Typical small town mentality. No worries, stopped by Georgetown and got everything I needed and more...they did not know me either.

Gorgeous shop with clothes you can't find anywhere else in the valley! Plus the staff is so…read morewelcoming and lovely, they will help you find the perfect item or leave you be if that's your shopping style. They carry Roxanne Kelly Designs' jewelry, too, which are beautiful, handcrafted, dainty necklaces, bracelets, and earrings! Favorite shop in Roanoke.

From the owner: Women's clothing and accessories boutique in Roanoke's Forum Shopping Center. We specialize in…read moretimeless, easy-to-wear fashion for everyday life, work, travel, and special occasions. Our curated brands include Liverpool Los Angeles (our stylists are certified denim specialists), Nic + Zoe, Clara Sunwoo, and Renuar, plus handmade jewelry and original artwork by local artist Portia. We believe in quality over quantity — building wardrobes with pieces that mix, match, and last for years, not just a season. Our small team gets to know your lifestyle, shape, and personal style so every piece we recommend actually works for you. Shopping here feels less like a transaction and more like catching up with friends who know your closet as well as you do. We offer in-store styling, private shopping appointments, and virtual styling with shipping for those who can't make it in. Family-owned and proud to be part of Roanoke's small business community for over 25 years.

She has been roanoke va homebound years.Transfer from downtown to towers.STYLE.Cutest options.I…read morealmost always find my needs.She gets unique styles colors too.I recommend her and store always.

Rosa always goes out of her way to make her customers feel welcome. She takes the time to put…read moretogether the pieces of apparel, accessories, and jewelry that best suit her customer. Such attention to detail and consideration for the customer's tastes are the hallmarks of her winning style. She keeps her inventory full of great styles, featuring outstanding colors and fabrics. Rosa is always enthusiastic, polite, honest, and charming. I make it a point to stop in on a regular basis to see what I can add to my wardrobe. My visits with her keep me in high spirits and high style!

This Outfitter store is amazing, everything for outdoors. High end, quality clothing, camping…read moregear, cast iron pots and pans, jams, hammocks, bear spray, shoes... the list goes on and on. The staff is friendly and helpful. The old general store atmosphere is brought through the antiques displayed. This store is a must visit.

One of the most beautiful store in Downtown Roanoke and with the greatest variety of merchandise is…read moreThe Mast General Store. Located in the corner of S. Jefferson Street and Church Avenue this store provides friendly service, and a great selection of quality products at fair prices, and often offer sales to make it easier for customers to obtain their desired item at an affordable price. There is something for everyone at the Mast General Store: a great selection of preserves, butters, jams, jellies, clothing, footwear, outdoor gear, candies, old-time favorites, and the latest styles and products of over 600 brands. Here one can find some unique and hard-to-find gifts. Just view my photographs accompanying this review and you can get a better sense of everything one can find here. I highly recommend this large department store for a nostalgic shopping experience. One you'll never forget, and would want to come back for more.