UPDATE: The owner of Genesis Diamonds reached out to me directly, offered a sincere apology, and took responsibility for what happened. He acknowledged the seriousness of the mistake and offered a monetary resolution, which I have accepted. While the original situation was deeply disappointing, I appreciate the way this was ultimately handled at the ownership level. I'm updating this review to reflect that resolution. Jan 2nd 2026 I'm leaving this review reluctantly, but I think it's important for others making major life-event purchases to be aware. I ordered a $12,000 custom engagement ring from this store. A key part of that purchase is trust and discretion. Unfortunately, someone from the store accidentally texted my fiancée directly, thinking they were texting me, which completely ruined the proposal surprise. I understand that mistakes happen, but this wasn't a minor error -- it fundamentally affected the purpose of the purchase. What was more disappointing was how the issue was handled afterward. The store offered a gift card only if I spent thousands more with them, which didn't feel like a meaningful or fair resolution. I'm sure they do good work, but attention to detail and accountability matter just as much as craftsmanship. For something as personal and significant as an engagement ring, this experience fell well short of expectations. read more

I haven't gotten jewelry in a while, but I go every 6 months to get my rings looked over, cleaned, polished, etc. The staff are still just as lovely as before. I appreciate the ongoing care they take in my jewelry, and it's partly why I continue to recommend Genesis Diamonds to my friends and family. read more

Genesis Diamonds - Top and side view of ring - Jewelry Near Me - Louisville, Kentucky

See all

I think the fact that they don't work on commissions was what helped me trust them. Brandon was great and showed me multiple options of both rings and diamonds. He made sure to help me be under my budget which was highly appreciated lol. My friends bought there and that's why I came and now after proposing I can finally share we review. read more

Genesis Diamonds - Emerald ring from Genesis Diamonds - Jewelry Near Me - Louisville, Kentucky

My wife had won a 500 dollar gift card to genesis diamonds from winning danger run. We drove from Shepherdsville to Shelbyville road location. my wife was extremely excited for Something out of pocket and we weren't expecting to pay much more that what was on there. We walk in and the only nice person was the security guard. I explain to a guy that we only intended on using the card. He walked to an older lady with brown hair(avoid her at all costs.) The looks she gave us was horrible. Like she was pissed she had to deal with us. She was telling us that they didn't have what my wife was looking for without even checking. what was supposed to be fun for my wife turned out to be something that embarrassed her so bad we left and she cried. So now all I will say is FUCK THAT PLACE read more

It is the biggest ripoff .Prices are way above retail with a classic Pyramid scheme going on diamonds where they sell you one at an artificial exorbitant price then they buy it back from for 110 % of the purchase price if you buy a more expensive one . This place is simply fraud and greed galore . The Attorney General should close with red wax read more

The entire Genesis Diamonds team made our ring purchase experience memorable and flawless. Meeting Teri was like finding a long-lost family member. She listened to what we were looking for and was very accommodating. No heavy sales pitch. She was quick to respond to emails (even on days off). When she was tied up with another client, the manager stepped in and showed me gemstones. Had samples shipped in for my review. When making my final design decision, Teri and Eddie, VP, were extremely knowledgeable and met all our requirements. Ended up with a custom design that I absolutely LOVE, LOVE, LOVE! They even made the purchase process easy for my husband (who hates shopping). Highly recommend Genesis Diamonds. read more

I absolutely love Genesis! I was so shocked that Wendy(the lady on the commercials) was the one to talk to me on the phone and guide me through the ring buying process. Wendy went above and beyond especially during Covid-19. Even though the store was closed, she ensured my Gabriel and Co engagement ring arrived before my fiancé and as deployed! Additionally, she gave us such a great discount for both the wedding ring and engagement ring as my fiancé is serving in the army. We are also both so happy with the results. I got a GIA certified 75 carat, VS1 clarity, G color, and excellent cut diamond for a fraction of what it is insured for. I absolutely my unique, vintage ring! read more

Genesis Diamonds - Jewelry Near Me - Louisville, Kentucky

I have never been tested as poorly. Rude staff today! Wow! Management came out to yell about an explanation, and continued to yell at this customer even after customer accepted explication. Not worth the 45 minutes of driving after staff said jewelry was Ready. Disappointed! read more

Genesis Diamonds - Poor service. - Jewelry Near Me - Louisville, Kentucky

I absolutely love Genesis Diamonds (Louisville, KY). We have been using them for all of our jewelry for years. All of the staff is kind, knowledgeable and extremely helpful. They treat us like family and call us by name every time we walk in the door. I can't say enough good things about their staff, selection, no pressure sales and quality of jewelry. Huge shout out to Terri! We LOVE working with her. She is very knowledgeable, fun to work with, knows my taste, stays within our budget and is zero pressure. We always look forward to working with her for those exact reasons. Going to Genesis for all your jewelry needs is a no brainer. Thank you to the staff at Genesis and Terri for always giving quality diamonds/jewelry the best customer service around. read more

Genesis Diamonds - Jewelry Near Me - Louisville, Kentucky

Worst experience shopping for an engagement ring. Wendy was disrespectful and degrading to my boyfriend and I basically implied we have no idea about diamonds which couldn't be further from the truth. A year before, the same happened to my cousin when he went and was helped by Wendy. She didn't listen to my request of diamond specs and brought out ONE to look at above our budget. My older sister had a wonderful experience in Nashville which is why I choose to go there. I will never go back to the Louisville location and suggest anyone looking to buy not to even walk in the door! I truly wish my experience would have been different. read more

I appreciate them being able to resize my rings and allow me to wear again. I appreciate being able to trust them sufficiently to leave my rings and pick them up excellent service. read more

Genesis is amazing, from the knowledgable staff, to the atmosphere is all the way around an amazing experience. They have top of the line designer one of a kind pieces, that you cannot find anywhere else. I love being able to walk into Genesis Diamonds when I am in the area and get my ring cleaned, it leaves there so much more gorgeous. While i am there I am treated like royalty, even though I am just browsing waiting. if you are in the market to get any jewelry I recommend Genesis over every other store in louisville read more

Genesis Diamonds - Jewelry Near Me - Louisville, Kentucky

We bought my wedding set at Genesis Diamonds about 5 years ago. Vetta Barton was our sales associate and she has been so nice. I take my rings in for cleaning every couple of months while I'm at Shelbyville Plaza shopping at Trader Joe's and have them rhodium plated about twice a year. I wasn't sure if they would be open during the COVID shut down, but they answered when I called and welcomed me to bring the rings in for cleaning and plating. Everyone there is so nice. I highly recommend Genesis. read more

With the uncertainty of the times and our wedding date, due to COVID19, I really wasn't knowing what to expect. I honestly was getting anxious going in to order my wedding band. I called ahead to see if they were taking appointments, and they told me just to come in. They immediately put me at ease with ordering the matching ring to my engagement ring. The staff were amazing, and discussed things that put me at ease. I'm so happy my fiancé bought my engagement ring here. read more

My soon-to-be fiancee and I decided to shop around at several different stores, and at first we had a good experience at Genesis. However, everything soured at the end. First, when we were exploring our financing options, I was told to fill out some forms on a kiosk in their office to see what my approved credit limit would be. Surprise surprise, a week later suddenly a credit card shows up at our house - I was never once told that what I was actually doing was signing up for a credit card. While I was secretly signing up for this card, the financing woman was also pressuring my partner intensely by warning her about how many diamonds they sell in a day, and how if we left maybe that diamond could disappear, and is she sure we wanted to leave and look elsewhere knowing that this diamond was on the table, etc. We had this conversation at other stores, but they did not feel as uncomfortable as they did at Genesis. When we went to leave to look at another store, our sales associate then spent 10 minutes dragging that other store through the mud. Maybe it's just me, but if I'm going to buy something from you, I'd much rather hear about what you have to offer, rather than all the ways you think everyone else is terrible. read more

My spouse and I had a great experience with Elizabeth Bolerjack, at Genesis Diamonds. Our transactions were seamlessly easy and completed solely thru phone conversations and email exchanges; we live hours away. Although it has been several years since our purchases, we recently sent our rings in for maintenance and that experience was excellent as well. Btw our rings are still just as beautiful as the day we purchased them. JK rings are simply beautiful. read more

Just moved to the area from Chicago in December. I have a Breitling watch that was in need of a cleaning and adding a link. Jeweler Kintus Plummer and service rep Maria Gigliotti made me feel like a welcomed member of my new hometown and my watch was completed well under the one week initially expected! Professional, courteous & friendly. read more

Building reeks like must, mold, and powder fresh deodorant. Older gentleman behind the counter was unfriendly. Miserable security guy on a power trip refused to accept a family members medical exemption from wearing a mask, yelled at us, and shamed us. We ended up going to Jared where the environment was much cleaner, friendlier, and hundreds of dollars cheaper... and no bodyguards with power trips and guns on their hips. Go to Jared. read more

If I could give 0 stars I would. I accompanied my friend to Genesis to help find an engagement ring for his girlfriend (now fiancee, no thanks to Genesis). We came in with an exact photo of the ring she wanted (2 carat round on a simple 14k gold setting) so we figured it would be a pretty relaxing, easy trip. We were greeted and "helped" by Sherry. She was immediately condescending and very much a typical icky salesperson. We showed her the photo of what we knew his girlfriend wanted and asked if Genesis could do something very similar. She said absolutely not (remember this is as simple as can be. A round diamond on a gold band) and proceeded to tell us that they do not offer 14k gold (I called the next day and another employee confirmed that they in fact do offer that, so not sure why she lied). She then showed us about 15 settings that looked nothing like the simple one we were searching for including pavé bands, cathedral settings, and just tasteless, gaudy rings that we knew his girlfriend would hate. When I expressed concern and showed her the photo again and asked if she could please show us one similar, she rolled her eyes at me and turned to my friend and said "Don't listen to her (referring to me) YOU know YOUR girlfriend...do you REALLY think she wants a simple setting like that?" By this point we were in complete shock and very ready to leave and never step foot back in the store, but we saw it through. After about 45 minutes of having to beg to see an example of the ring we came in for, she finally relented after I saw it out of the corner of my eye and made her take it out of the case. Miss Sherry here then said she would only tell my friend the price of the ring if he agreed to buy it there that day. We were astonished that she thought he would make this major of a purchase without even knowing the price! There is nothing you would buy without knowing the price, let alone an engagement ring. After this we were totally out on Genesis. I called the next day to express that we had our hopes high finding a ring at Genesis and were very disappointed and discouraged. The manager then did the same thing Sherry did and promised if we came back in he'd "knock some money off and make it very worth our time." Honestly just the worst experience. We found her a beautiful 2 carat round diamond with a simple 14k gold setting at Jared half a mile down the road. read more

Great selection and superior customer service. Staff was friendly, knowledgeable and does not pressure you.

HE MADE 3 VISITS...before making a decision & I'm glad he chose Genesis! I LOVE MY RING! After he proposed, he told me of the multiple visits contemplating what he thought I'd like & how helpful the salesperson, Vetta, was. We just went back to purchase our bands & once again, Vetta assisted us tremendously. Thank you Genesis AND thank you Vetta. I get SO MANY COMPLIMENTS about how gorgeous my ring is from family, friends, and even strangers!! We will "seal the deal" on September 24, 2016 & will send a pic :) read more

Really disappointed! My boyfriend and I had been talking about coming here for quite some time. We had heard many promising advertisements. However, the salesman was VERY pushy. We were not in control at all and I felt super pressured the entire time. It was impossible to browse. I understand those in sales want to make a SALE, but I couldn't even look without being bombarded. read more

My experience at Genesis was amazing. Wendy Canavan is so kind and her expertise is second to none. I highly recommend Genesis! I had a great experience there. read more

Derek and I just wanted to thank your staff, especially Vetta Barton at Genesis in Louisville, KY, for making the ring buying process a breeze and so much fun. We came in last August, a young couple excited to take the next step in our relationship but not knowing where to start. Vetta took her time and explained all the in's and out's of the classification, clarity, and certification of your diamonds and the quality of your work. After over 2 hours of consulting with us she helped me piece together my DREAM ring. We went home to think about it and she invited us back for a Tacori event, where we ultimately decided I was IN LOVE with the original A. Jaffe she had showed me the time before. Vetta from the bottom of my heart, thank you. I am so in love with this ring, I smile every time I look at my hand. I get compliments everywhere I go and I tell them to go to GENESIS!! Derek made my proposal perfect and you helped me get the perfect ring at the best price. Thank you all so much and we are so excited to do all of our business with you in the future! read more

Great experience and timely service. The staff and jeweler were amazing! I highly recommend this business!

My wife & I are very meticulous about the jewelry we purchase. Genesis has provided world class service each time we have purchased jewelry; instilling southern hospitality with top end quality. If you are looking for quality and value then you must shop Genesis. read more

Good quality diamonds but I do not get the same service as I did in Nashville. Nashville genesis was quick to offer to clean my wife's rings as we browsed. They replace small diamonds and make repairs without hesitation. Recently I took a ring for repair and they called to say it was ready. When I got there it was not ready. They did made up for it by kissing wife's butt and replacing a faux stone in two other rings but next time I will probably just go to Nashville where I have made over 60k in purchases over the years. Once again service ok but not what I am accustomed to in both Nashville stores. read more

Honestly, I was a little turned off by the low rating when I checked into Genesis Diamonds the first time several weeks back. However, I had a wonderful experience there. This was the 3rd jewelry store Nick and I went to in search of my wedding band. I wasn't looking for anything off the wall, just a simple white gold, plain, curved band. The two jewelry stores (Shane Co. and Gross (we did get my engagement setting at Gross)) prior to visiting Genesis did NOT offer plain bands. Apparently, diamonds truly are a girls best friend because that is all you find anymore on wedding bands. I am talking, the stores did not even have one in the display case. Both stores offered to order one for me, but I am not gonna purchase or order a piece of jewelry without first seeing it. After traveling all around the greater Louisville area, Nick suggested Genesis. Discouraged by the rating, but leaving no other choice, we apprehensively went. I was pleasantly surprised. We were greeted immediately (unlike Shane Co. where we walked around the entire store for 5 minutes with NO acknowledgement.) and were asked what we were looking for. Not only did they have several plain wedding bands to pick from, they also displayed several CURVED, plain wedding bands to look at. We found one that matched up to my engagement ring perfectly. We were able to order it right then and there. The young lady helping us (forgot her name....ugh I am horrible) entered a due date of August 28th to have plenty of time for pick up. On July 28th, my band was ready for pick up. You can imagine my surprise when it was ready an entire month before the due date. We were able to get into Genesis, go straight to the Customer Service desk (eat a few pieces of the mouth-watering chocolate while she gathered paperwork), get a lovely box, velvet bag and cleaning polish for my ring in under 5 minutes time. I am not sure if the precious reviews just experienced a one-off situation, but I have a lovely experience and great interaction. read more

My fiancé and I absolutely love Terri! She was so incredibly patient with us and gave us her undivided attention and ensured that we got the wedding rings of our dreams! We are so happy to say that we have definitely found our new jeweler here in Lousiville! If you haven't stopped by, you better, and ask for Terri! read more

My husband and I went into Genesis Diamonds in the spring of 2015 to take look around . We were considering an upgrade to my wedding set for our 25th Anniversary. There was a big sale going on and the place was buzzing. I had previously been in the store and had my eye on a couple of designer rings but we had no intention of making a purchase that day. Everything changed when I saw a beautiful oval with a halo and asked to try it on. It was the perfect setting with lots of height for my short fingers. It wasn't in the designer section but we discovered it was a Henri Daussi but not a style HD produced in their regular line. It was also the only one like it in Genesis' inventory. I can't remember our sales persons name. I know he could tell we loved the ring but he also knew we were only there to look. Our salesman introduced us to Boaz who was in town from Nashville for the sale. Boaz tells us if we love it we can put it in layaway (what??) with 20% down AND if we do indeed purchase it he would give us 12 months to return with no questions asked. Based on that, we could secure it from selling to someone else while we thought about it. At that point what did we have to lose? After asking them to let us see it out in the natural light we put the money down. Boaz wrote on the receipt "eligible for return up to 12 months" which I later found out was unheard of and was jokingly told "Boaz must have been in a really good mood that day". The reality is he probably knew there was zero chance that such a beautiful ring would coming back. Every few weeks or so I would go in and make a payment but always ask to see it and try it on again. Sometimes I would have a friend tag along to confirm it was as wonderful as I originally thought. It never failed to leave me mesmerized so we paid the balance and and took it home! From that day forward I have received comments and compliments on it nonstop. From friends to strangers it catches everyone's eye! I had never experienced a jewelry store like Genesis with their beautiful designer rings, the vast amount of styles to choose from and the patient sales associates. I later found out there was still more to learn about Genesis long after the sale! Fast forward to September of 2018, I go to put my ring on for the day and it looks like a diamond is missing on the shaft. Upon closer inspection not only is a diamond gone but the gold on the shaft of the ring is split. I immediately take it to Genesis and they tell me they have to send it back to Henri Daussi. When we hear back from HD we are told it will take 8 weeks because they have to completely remake the ring. I'm not going into all the details of the repair but before it was said and done it went back and forth from here to HD in New York four times. I'm not going to deny that my frustration was off the chart but Harold and Eddie at Genesis kept me informed every step of the way. They also contacted HD regularly to keep them on track. I felt like Harold was working for me solely because if I emailed him he responded with lightening speed even if he was off work for the day. Once they asked me to come in to the store and I obliged not really knowing why I was going. To my surprise they informed me they had talked with HD who wanted to offer me a gift due to the repair issue and time it had taken to get the ring remade back to it's original glory. They needed me in store so I could let them know what I would like!! Needless to say when the ring arrived back home the final time it was perfect and there was a very sparkly gift along with it. I always tell my friends they should just go into the store if for nothing else just to look. There is no other jewelry store in our area that compares. Everyone is so friendly and down to earth. And now you know you can leave there knowing they will look out for you long after the sale! read more

When we arrived here, we were instantly greeted by the best salesman Eddie. He brought out several items for me to look at and he could tell what worked and didn't with me. In minutes he brought out the most perfect ring for me to look at. He was super attentive and made a normally kind of stressful experience one that was easy and relaxing! He made sure we had all the information we need even if we did not purchase from there. read more

I took my then boyfriend based on the good reviews our close friends gave us about Genesis. We went to an event they held last year, and it could not have been more humiliating. We spoke to a woman at the store and initially she was kind, then we asked to look at diamonds, she informed us if we aren't purchasing it that day then she would not be showing us any diamonds. We told her that we just started looking and can't make a decision on the fly for a big purchase. She walked away to "ask someone" in front of us if we can look at diamonds, we sat and waited about 15 minutes and realized that she was stalling and ignoring us. Once we got up she walked over and asked us if there was anything else she can help us with, we said no thank you and left. My fiancé kindly purchased a $30k diamond elsewhere instead. Every time we drive by we remember the humiliation that Genesis put us through. Do not go in there if you aren't ready to make a purchase the day of. read more

I had a great experience with Terri at Genesis Diamonds in Louisville. She took the time to walk me through my purchase, which was a surprise for my wife, show me options and worked within my timeframe and budget. I didn't have a lot of time to search around town, so I don't know how the other jewelers are, but I can say that my wife and I are very happy with the rings and service. This is a top notch organization and we will be back in the future. Thanks- read more

The customer service was amazing . Never felt pressured, and loved the atmosphere. We will be forever customers!

I seriously cannot say enough wonderful things about Genesis Diamonds. We are organizing a charity event and they were one of the first businesses to jump in line and make an EXTREMELY generous donation to help out. What an awesome addition to the Louisville community. We are just overwhelmed by our interactions with them and are converted customers for life!! And the store and inventory are to die for!! Thank you Genesis!! :) read more

My hubby upgraded my wedding ring and bought my anniversary band from here. I love the selection and I never really realized how much I love the designer rings. They are eye catchers and conversation starters. I stop in every few months to either have them cleaned or re-rhodium my rings. And that is at no cost! The huge benefits they offer is friendly service, prompt turnaround time, and the selection is huge! I have to make myself stay the course, a straight line to back counter from front door and back. They also have special financing too! Usually no interest for a couple years. They have a sitting area and refreshments too! During Valentine's Day, they offer, free candy, flowers and dinner gift card with a purchase of $199 or more. I think that's just nice and let's face it, you aren't getting that elsewhere guys. Making you look good!! I'm heading back in there in the next day or so to pick up my rings. Love being a Tacori girl! read more

My boyfriend surprised me with an engagement ring for our 2nd year anniversary and I absolutely love my ring. Is probably one of the most gorgeous things I've ever seen. read more

Went to look, ended up purchasing an engagement ring. Brian Rea was wonderful! Thanks for ALL of your assistance.

I am not high class, not by choice, but by circumstance. I just cant afford such nice things with three kids, a house payment, and a golf habit. However, if I were to be able to purchase the types of products sold here I would probably give them a shot. My wife and I went there to look for a larger diamond for "one" of her rings. We went expecting to pay the types of prices listed on the web site, but unfortunately, this is a scheme to get you in the store in my opinion. They said you can only buy those diamonds sight unseen; come on who does that? Anyway, we left a little disappointed, but I just chalk it up to a lesson learned. The staff was almost overly friendly, they had a room for the kids to watch TV and color, & they offered us a coke. All in all, not totally a bad experience. read more

Such a beautiful selection of rings, definitely worth checking out! And the customer service is amazing, everyone there is so sweet!