Strolz is Lech-Zürs most famous retailer and its reputation is well-deserved…read more
The company began as a ski-boot maker in 1921 the same year the renowned Lech Ski School was founded, the genesis of organized Alpine skiing in Austria. Strolz is to this day the leading brand in German-speaking countries for hand-made ski boots.
Strolz is also the place to come year-round for street wear, traditional Tracht, skiing and outdoor gear. In addition, there is an extensive children's department and locally-made housewares selection.
The main store is in downtown Lech. In winter, the Strolz family runs a ski rental shop across the street. There is also a smaller branch in Zürs.
Strolz is pricy, even for Lech-Zürs, but if you're looking for selection, impeccable service and quality merchandize this is the place.