Specialties
In an industry built on templates, we chose people.
Full Force Performance exists for those who are tired of being treated like a membership number. We don't sell six-week fixes, miracle transformations, or one-size-fits-all programs. We build relationships, earn trust, and create a path forward that makes sense for the individual standing in front of us.
We celebrate PRs and pain-free movement. We value consistency over perfection. We believe strength is built physically, mentally, and emotionally. And we know that when people feel seen, supported, and challenged in the right way, extraordinary things happen.
We don't just train bodies. We help people rediscover what they're capable of.
We don't believe in one-size-fits-all fitness. We believe in meeting people where they are and helping them discover just how capable they can become.
At Full Force, we're not just building stronger bodies. We're building stronger people.
History
Established in 2025.
Full Force Performance was built on a lifelong passion for helping people discover what they're truly capable of. Founded by Filip Sekulov, the gym's roots trace back to Europe, where fitness has always been a family affair. Filip's family still owns and operates a successful gym there today, shaping his belief that a gym should be more than a place to work out—it should be a community.
With nearly a decade of experience in personal training, strength and conditioning, and athletic performance, Filip has coached everyone from beginners to competitive athletes. An avid mountaineer and trail runner, he brought the lessons learned in the mountains into Full Force: resilience, discipline, and the courage to keep climbing when things get difficult.
That philosophy became the Beyond Limits mindset—the belief that true strength extends beyond the physical. Today, Full Force is a place where people build confidence, character, and a stronger version of themselves, one step at a time.
Meet the Business Owner: Filip S.
Hi, I'm Filip, the founder of Full Force Performance.
I grew up in Europe in a family that owned a gym, and my family still operates that business today. Being surrounded by that environment taught me that a gym can be much more than a place to exercise, it can become a community and a source of confidence and growth.
Over the past decade, I've worked as a personal trainer, strength and conditioning coach and mentor, helping everyone from beginners to competitive athletes. Outside of the gym, I'm an avid mountaineer and trail runner. The mountains taught me resilience, patience, and that the summit is reached one step at a time.
Those lessons inspired Full Force and our Beyond Limits mindset. I opened this gym to create a place where people are challenged, supported, and reminded that true strength goes far beyond the physical. My goal is simple: help people discover they're capable of more than they ever imagined.
I hope we have the opportunity to be a part of your journey.
Filip