"Traveling in a car is like watching a movie. Riding a bike is like starring in one."…read more
It's time to plan your trip to the Sturgis Motorcycle Rally this summer. Yes, you! What is that, say you? And why should you go? Well, I am happy to tell you! Sturgis is the world's largest rally of motorcycle riders. It takes place annually in Sturgis, South Dakota, near the Black Hills. This now 10-day event started back in 1938. At that time, it was a place for motorcycle enthusiasts to come and do stunts and races. But it's much more than that now. Sturgis is like a counter-cultural rallying cry for the maverick, the one who likes to go his or her own way, and if at all possible, on a motorcycle! Now, you do not have to have a motorcycle (nor drive one) to enjoy Sturgis. I did enjoy Sturgis last summer without one in my brief visit to the town during its annual convergence of riders as I was traveling cross-country. You just need to appreciate the sights and sounds of the magnificent machine--as well as, the sights and sounds of many folks who have never quite managed to color "between the lines," but who love a good time, good company, and their country. American Patriotism is in full and florid display at the rally. Motorcyclist veterans will be well-treated here.
If you do ride, you could hardly ride better anywhere than at Sturgis (with your bike, or renting one). Some of the best motorcycle rides in the world are in the Black Hills: Needles Highway, Iron Mountain Road, Spearfish Canyon, not to mention, Mount Rushmore, the Crazy Horse Memorial, Bear Mountain (Devil's Tower), Bear Butte Park (with breathtaking geological formations), the Badlands (stunning park of natural rock formations), Custer Park (where you are almost guaranteed to see bison), and more. Winding, beautiful, clear roads with fresh mountain air. You can't ask for more than that. And yet, you get more than that! (More on that below). Sturgis is now a national phenomenon. 500,000 people attended last year! Those are post-pandemic numbers. (As many as roughly 700,000 people attended the annual rally in prior years, particularly at its 75th anniversary). In the words of the CEO last year, this event is about "music, motorcycles, freedom, and friends."
The rally features concerts of all kinds of music--rock, rap, and country. And big names! Calvin Cordozar Broadus, Jr., aka, Snoop Dogg (yes, "gin and juice" himself) performed at the rally last year. He was joined by legendary American rock band, Buckcherry, classic rock band, Lynyrd Skynyrd, Bush (British grunge rock band), Rob Zombie, Lita Ford, country music star, Travis Tritt, Aaron Lewis and the Stateliners, Pop Evil, and Puddle of Mud. All at the same rally, guys. Yes, that's what I'm talking about. And that is in the midst of hundreds of other events you will find nowhere else (such as a literal wall of fire and beer-smashing with homemade battering rams mounted on a bike with a motorized coach--yeah, that happened!), a really cool, legitimate motorcycle museum in the middle of town, unique street vendors of everything from trendy t-shirts to Harley-Davidsons, and fabulous fairgrounds-style food of all kinds. (Can you say, "giant Turkey leg?" YUM). All in the midst of raucous behavior, anthropological attire (full leather ensembles, spurs, "homemade bikinis," a few topless women, and a couple of nearly bottomless ones, not to be overlooked). And of course, the constant hum of the rides. Motorcycle rides, that is. I am a person who usually does not like the sound of a motorcycle, but in Sturgis, in unison with others, in the open South Dakota air, it all starts to blend into the background. And eventually becomes soothing. It sounds like...well, freedom. Despite the fact that you find yourself in the midst of what looks like a massive motorcycle gang, the people are generally polite and respectful. South Dakota Governor Kristi Noem even did a charity ride at Sturgis last summer.
Sturgis occurs each year for approximately 10 days starting the first week of August. This coming year it will be from August 4-13, 2023. Get registered, get your tickets for events, and your accommodations for the area, (they book fast). Life is short. Live a little!