The best thing about the Fringe Shop is the exterior. I love the bright, animated store front, with characters fashioned out of artists easels and stuff. However, when the Fringe isn't on, I am kind of at a loss as to what you would want to buy from it.
I suppose as with everything in Edinburgh, especially on the Royal Mile, it is geared entirely towards tourists and visitors, so maybe they would want a t-shirt to take home to show the family. You can get them in various forms here as well as mugs, stationary, programs and Ted Fringe teddies which are cute but hilariously expensive.
Probably of much more use when the Fringe is actually on. A bit like having a World Cup shop when it's finished. Bizarre. read more