This location opened just over a year ago in a city one might least expect. But, as Norwich has become a growing international and university town, I suppose it only made sense for the franchise to expand to this part of England--the other closest location is an hour away in Cambridge (which I will provide a similar review to after this). Prime real estate was secured as you can't miss the big, bold sign on the high street near the Blue Line bus stops. It's also probably the only place in this region where you'll see the Union Jack and Stars and Stripes flying together other than an embassy.
It's important for me to distinguish between experiences in different countries. Back in the US, particularly in my home state of California, the plethora of what I believe to be more superior burger options always puts Five Guys on the back burner as an afterthought. That being said, with the absence of these options in a medium-sized British city coupled with occasional cravings for a good ol' American style cheeseburger, Five Guys is the closest one would ever get to satisfying that hunger. And they always pull through, here at least.
After making FG a monthly habit and then trying it again at a US location, I can only say that somehow FG tastes so much better in the UK. The burgers are cooked better (they even make their bacon right with the perfect crisp) and though opting to have it "All the Way" with the core toppings makes it a little messy, the efficient assembly line and foil-wrapped product to keep it all together has never failed me, particularly in Norwich. My usual is the Little Bacon Cheeseburger and either a Little or Regular Cajun Fries (seasoning sometimes on the side) depending on whether I'm sharing. When I speak to my local friends about the menu, I bring up the Bacon Milkshake option (bits of streaky bacon mixed in). They always look at me with disgust, but hopefully people will eventually come 'round to the idea.
As far as service goes, with everything made to order, there will always be a slight wait. On my first visit, my order was mistaken, leading to the manager genuinely apologising for the delay and offering a swift refund and replacement. If I ask for a side of BBQ sauce (theirs has a little more zing to it), no one ever bats an eye. Also, add FG to the limited list of late-night eats; it's the only place open late in town that isn't a pub. It gets busy but seats are aplenty on both levels and the space is always kept tidy by the staff. read more
