I'll bite. I'm that mom. I totally want my kid to be the cutest thing on the playground. They have Molo. Whatever Molo is in season and then some. They also have the widest range of sizes in the city. Really nice maternity clothes, too, and excellent seasonal sales!
Good toys (lots of Haba), nice gifts for showers, birthdays, etc. Very cool kid's toys - mostly hipster wooden stuff ;)
But inventory alone does not a favorite shop make. I would say that Bebes in Kamppi and Peikku Punavuoren are pretty close competitors style-wise but they completely lack the warmth, congeniality, and helpful staffing that Fiilinki and Zicco posses. I prefer my upscale Urban-Baby shopping without a side of nasty condescension :)
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