I love Zicco. Adorable, warm boutique and very friendly, helpful owner. Prices are incredibly…read morereasonable compared to other children's boutiques in the city. I love their selection of adorable children's clothes, toys, and accessories. I don't know how they squeeze so many treasures and treats for little people of all ages into such a cozy little shop. I can say this: they have a great musical instrument selection for infants/toddlers (their high-quality wooden maracas have saved our lives by soothing our baby boy when nothing else would), Jellycat stuffed toys (a huge favorite in the US and hard to find here), and great sales on their very nice and very unique children's and baby's clothes. I can't walk in without buying something. Plenty of room for prams in the front entrance even if it doesn't look like it!

I love this shop. One of the only Bugaboo retailers in Helsinki. They are incredibly patient (I am…read morealways flip-flopping about what I want), answer phones and emails so very promptly, and helpful to a ridiculous extreme. Lovely shop owner and sales associates. If they don't have something you need, it's likely they can order it for you. They'll even do it with a smile. Adorable clothes. Great stock of Bugaboo fabrics for such a tiny independent shop. Wonderful atmosphere. I'm so happy they are here for me. And I'm so thankful for their patience with this assertive-bordering-on-aggressive first time mom. Highly recommended. Just all-around great place. Their website is also very, very good.

I'll bite. I'm that mom. I totally want my kid to be the cutest thing on the playground. They have…read moreMolo. Whatever Molo is in season and then some. They also have the widest range of sizes in the city. Really nice maternity clothes, too, and excellent seasonal sales! Good toys (lots of Haba), nice gifts for showers, birthdays, etc. Very cool kid's toys - mostly hipster wooden stuff ;) But inventory alone does not a favorite shop make. I would say that Bebes in Kamppi and Peikku Punavuoren are pretty close competitors style-wise but they completely lack the warmth, congeniality, and helpful staffing that Fiilinki and Zicco posses. I prefer my upscale Urban-Baby shopping without a side of nasty condescension :) Highly recommend.

From the owner: Äitiys- ja lastenvaateiden outlet. Fiilinki Outletista Fredalta kaikki äitiys- ja lastenvaatteet…read morealennetuin hinnoin.Lastenvaatteita arki- juhla ja ulkovaatteita monilta eri merkeiltä koosta 44cm kokoon 164 cm. Valikoimamme muodostuu aiempien kausien tuotteista, joten meillä on aina ale.Outletin valikoimista löydät odotus- ja imetysaikana tarvitsemasi vaatteet arkeen, työhön ja juhlaan. Meiltä löydät vaatteet kokoon 48 saakka (XXS-XXL). Liikkeestämme löydät myös valikoiman erilaisia oheistuotteita, mm. odotusajan alusasuja ja tukivöitä, imetysliivejä, unipusseja, vuodevaatteita, reunapehmusteita äitiysavustuslaatikkoon ja pinnasänkyyn, harsoja sekä lasten kenkiä ja reppuja. Tervetuloa ostoksille, asiantunteva henkilökuntamme neuvoo ja auttaa mielellään.

I would like to say this before I gush and send you to Polarn in a frenzy to buy up all sorts of…read moreadorable things for your special snowflake: This place is not cheap. It's not even what I'd call reasonable. It's barely affordable when there is a sale. There. Now you know. Because I love my child so much that I can justify buying something he will fit in for approximately 2.5 weeks before I dump it in an UFF receptacle, throwing money at this ridiculously expensive monster of a shop makes perfect sense. Right? Wrong. However, the clothes are very well-made (for those 2.5 weeks they won't fade, tear, or shrink), very cute (for those 2.5 weeks your kid will look like a freaking supermodel), and will make your heart melt (for those 2.5 weeks, until you have to return to buy more clothes to fit his ever-expanding ass). Despite being a vicious cycle of spending money, I completely endorse shopping here. Especially if you have a child and not an infant. I think that for toddlers and older children who aren't doubling in size by the day this is a great place and well worth the money for children who are actually capable of crawling, walking, making eye contact...you see where I'm going with this. Great selection of outdoor clothes, shoes, slippers, and everyday wear. Some very cute blankets and a small but high quality assortment of toys round out the experience. I am eagerly anticipating shopping here more when my little ball of sunshine is older. Until then, I just cover my eyes when walking by.

I have a problem. My baby won't stop growing. Everyday: A new chin, a new fat roll on his thigh, an…read moreextra centimeter in length. Seriously. What's his one-month-old problem? It's getting expensive. This store makes me feel less like his own personal atm and more like a conscientious shopper just looking to keep her kid looking NOT homeless. I really like this store. The only place in Helsinki I know of that sells Robeez - the adorable "shoes" that no baby ever needed but every mom wants. Self included. The selection is awfully varied and they carry the standard newborn to big kid sizes. A little bit of everything: sleepers, regular tiny person clothes that look like big person clothes, fleeces, outdoor gear, hats, shoes, etc...you can outfit your kid from head to toe here and at prices that won't make you want to bind your kid's feet and try to stunt his growth. Highly recommended. Their sales are awesome when they're 50-70% off!

Absolutely perfect customer service! Super friendly and helpful. I picked up a very small souvenir,…read moreand they wrapped it so well!

I love nothing more than a busy, bustling city centre in any part of the world but now that I'm…read moreshoving a stroller the size of my very own private island (see: Bugaboo Buffalo...that name is no coincidence), I really don't have the patience for the crowds when I'm on a mission and there is a sale. (there is a sale, at this very minute, as I write this and wait for the shops to open). Located in Kamppi Centre it's a good distance from the tourists who fill the Kluuvi store. You can shop here in relative peace, with all things Marimekko packing a punch in a smaller shop than the flagship shop downtown. Major pro for me: children's collections available in the shop. A bit noisier so when my opinionated 7 month old has something to say, the insulation drowns the annoying sounds out. Polite but indifferent staff - downtown they're selling to tourists with lots of money to spend. Here they realize you're probably a regular ol' Helsinki-ite and none of us are rich so there's no reason for hard sales :) All around a well stocked, family-friendly one stop shop for basic needs (aka: clothes for me and the kidlet, bags, fabrics, and limited but nice home collections). I am a huge fan. We spend a lot of time here. I'd say more but like I said: They are having a sale! Gotta run!