I always come to the store when I'm looking for accessories, makeup, or hair products. They have a…read moregood variety of items to choose from. They also sell fragrances, contacts, lashes, jewelry, and lots more.. The owners and staff are nice and normally friendly. They always have Christian music playing and its nice to listen to while shopping. They normally are pretty cool but on this occasion they followed me around which made me a little uncomfortable. I'm assuming people have been stealing. So to a point i can understand. But i almost walked out and didn't buy anything. It was just to obvious. I spend good money there!! That's my only complaint. They have tons of wigs and hair pieces to choose from. Most are lace fronts which are more expensive. I like this store. Check them out!

This store has lots of wigs, extensions and costume jewelries for ladies on a budget. Wanted to try…read morea wig but was asked to pay $1.00 cash. Their few postings make this a less customer friendly.

I love Sephora! I am a Sephora girlie over Ulta. I love the vibe here where you can talk to the…read morebeauty advisors and get samples if needed. I was thrilled they had a few of my wish lists when I was there. Checkout was a breeze. I love how they give out the birthday gifts too.

Please do not put the nastiest associate you have in fragrance. I ask politely if she could excuse…read moreme so I could smell a Tom Ford. She looked up from her phone to tell me it was at the end. If I wanted to walk to the end I would have. She promptly went back to playing on her phone. At least I have these types of associates to remind me why I shop at Ulta.

This beauty supplies store has it all. Wigs, accessories, make-up, nail supplies, jewelry, and…read moremore. It's a bigger store with lots to look at. The lady who works there was nice and helpful. They were having a 30% off sale on all wigs. But honestly I think they mark them up a little so you feel like your getting a deal with the 30% off. Because the wigs are kind of pricey. But they have so many to choose from. There's a section in the back where you can try them on, and they'll even help you style it. The store is well stocked and has some interesting things inside. Some of the lipstick and eyeshadows have testers, which I can appreciate. They have cute costume jewelry, so I love getting earrings from here. Because I won't freak out if I lose them, because they're inexpensive. I lose an earring almost every week. Lol. They had cute nose rings . I also saw they sell air fresheners. They had a few Arabic scents. The eye lash section was a decent selection!! With so many to choose from!! They also have nail supplies, like brushes, acrylic, tips, and etc. If you're looking for hair or nail supplies, check them out!!

The only beauty supply store I go to. So clean and the…read morestaff is extremely helpful and friendly. From the moment you walk in they greet you and they ask if you need any help looking for anything. The items are priced reasonably. There's an abundance of products for everyone. From hair, make-up, waist beads, accessories and so much more. The owners are also so nice and personable every-time they are in the store.

This was our first time coming to shop here...I was grateful to see it was a Black and female owned…read morebeauty supply with a nice selection of wigs, hair extensions l, and product. The owner is so kind and patient and will find whatever you need. I bought a wig and she helped style and suggested other units....but I definitely will be back!!

Amazing Owner and staff! They are very kind, helpful and personable. We are always greeted,…read moreremembered, and treated as family. This is community and such a positive vibe. A great beauty supply as well for my family and I!

When I walked in the owner greeted me right away. He was upbeat and very friendly. I was only…read moreshopping for a flower for my hair, but I found some other goodies. The store has a lot going on and it was a little crowded. But they had a lot of products. They sell earrings, makeup, nail supplies, wigs, perfume, and more. The owner overcharged me on accident, so he gave me $3 off towards anything in the store. So I thought that was nice! I like their earrings because they're cheap and I won't freak out if I lose them. I like this store, mainly because the owner doesn't follow you around like I've experienced in some other hair stores. Check them out!!

Why haven't I heard of this beauty supply store before?!…read more Honestly considering making this my new go to. Randomly stopped here with a friend that has visited before and it was a good experience. The store isn't huge, but it isn't crowded inside. This store has just about everything you could be looking for! They also had a sale for wigs (2 for $50) which isn't a bad price. They also have various other items than hair that you definitely need in your life. On top of everything, the employee (owner?) was so welcoming and made us feel at home.

Friendly staff. They are a blast and so much fun. I absolutely enjoyed speaking with them. I came…read morelooking for some Diptyque products and they had NONE. Come on VA Beach. I have to drive to DC to get Niche products? We have to do better. Get some products in your store and help us out a bit. You should at least have 10 fragrances in stock for this brand and candles. Not that dried up stuff on the shelves.

Sales associates were friendly and inviting to my wife and I. Wife was looking for eye shadow and…read moresome general make up, staff was more than accommodating for her needs. Store was clean and well lit. 5 star service

I visited Diamon Beauty supply a year ago and vowed not to return due to poor customer service. A…read morebarber recommended I try again because he has such great experiences with the employees. Not so true about that. They have an extensive selection of products but perhaps he should invest some of the funds on customer service. The young lady at the register was rude with an attitude, so that's it for me.

Beautiful store! Well stocked. Has everything you need plus more! Great customer service also.read more

They have a lot of products in here, great store, especially if you're somebody who does their own…read morehair

This store has a wonderful selection of everything. You can…read moreget braiding hair, quality wigs, bonnets, jewelry, hair products, accessories, purses, etc. The customer service is always good. They are always willing to help and offer to help you look for stuff. They're never overbearing with it either. The prices are so reasonable and probably the best I've found in VA Beach so far. The store is a bit crowded and overwhelming at times with all the boxes everywhere but, as I mentioned they do a good job at helping you navigate through it.

When i need nail supplies this is normally my go to place. Its in a shopping center off Holland Rd…read more They close by 4pm normally. So get in early if you can. They carry gel, polishes, acrylics, nail tips, files, uv lights, a lots of other supplies!! The prices are mostly pretty reasonable. The guys who work there are normally nice. When i walked in today i was greeted right away. The store appears a little cluttered because it's so many things inside. But it was as clean as it could be. I like that even though I'm not a professional nail tech, i still have access to professional nail products at a good price. I purchase my buffers and files from here because you can get like 4 for $1 buffers and 5 for $3 files. That's a good price!! They have a good selection of nail dips and acrylics also. With lots of colors to choose from. Sometimes they have items on clearance or sale. So be sure to check. I normally get in and out pretty quickly and there aren't to many people inside. So the line moves fast if there is one. This was a good visit. Check them out!!

Not much from my last review, so this review is short and sweet. I recently came by to restock on…read moresome new gel colors for the summer. I'm never hassled as I take my time browsing their huge selection of polish. If I have a question, either Johnny or Everett always have an answer. They still have a large selection of gel polish at really affordable prices. In addition to their different gel polish, they have a vast selection of other beauty supplies. The only change with Elite is their business hours and are closed Saturdays.

good hair dye ive been here 3 times and every single I've been there the people that work here…read morehave been extremely rude!!! Talking crap On different customer every single time. Good product but awful customer service.. don't come here if you don't want to deal that that

Baaabeee....Everything was 25% off. Let's just start there. Lol I looked online to see if the store…read moreclosest to be had what I needed and when I saw 25% off all hair care products I really didn't care if they had it or not. But I visited this location close to 4 pm. I was happy to see the signs for the sale displayed in the window and throughout the store. The products were clearly marked letting you know what was on sale. All the shampoos conditioners , for my naturals all the curling and twisting custards , all 25% off. If you're looking to try any new products this would be a good time to go. I came in to get some products to style a wig. The cashier who checked me out was very knowledgeable about different tools and products. Also upon entering I was greeted immediately and asked if I needed any help looking for a certain item. For me I really like when I'm greeted and asked if I need help. It's so easy to get in a store and say you're there for brushes then you end up buying eyelashes. Lol at least that's me. But when an employee asks me what I'm looking for It helps me save money and also time. I've heard in the past that Sally's doesn't cater to women of color (melanwhat I saw at this location there were a lot of products that catered to my brown skin family which was nice to see. So for that I will definitely be returning