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    Discount Liquor

    4.5 (111 reviews)
    Open 9:00 am - 9:00 pm

    Discount Liquor Photos

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    Like a beacon in the night...
    Ophelia M.

    I mean...it's a liquor store. No big, right?! Wrong. So, so wrong, my people. Let me be up front with the fact that my opinion could be a little skewed. I moved here from a state where liquor stores are run by the state. Which means, that the workers in them (from those choosing the stock to the cashiers) are state employees who may or may not know a single solitary thing about the product they're selling. Not so in Wisconsin! And, definitely not so at Discount Liquor. Discount Liquor offers one of the most expansive, comprehensive, and just plain fun selections of beer/wine/liquor I've come across in the area. It's one of those stores you want to leisure over. It's the type of spot that no matter what you go there for, you'll find the item you seek plus other things you didn't seek but are simply irresistible. The breakdown: Beer: Their craft beer selection is second to none. They carry an absolutely amazing variety of brands and brews. I was just in there this morning and their seasonal beer selection is top notch. If you're looking for a fun and hoppy addition to your Thanksgiving table, look no further. Wine: Their wine selection is wonderful. They have something to suit every palate and helpful employees who will help you find exactly what you're looking for. Liquor: It's hard to lump all liquor together, but for the sake of length I'm doing so. Their liquor selections are expansive from high quality top shelf to bottom shelf shooters. Their Scotch selection delights me each and every time I'm there. Their bourbon selection does as well. Both local distilleries and nonlocal are well represented. They also have a good selection of sodas, mixers, and garnishes (olives, cherries, etc). Plus, they sell ice. Final fabulousness? Their prices are also some of the best in town. Discount Liquor, you're like sunshine on a rainy day. Get to it!

    Part of the tequila selection
    Andy E.

    I'm always looking for a good source to find those hard to get tequilas. I was surprised to hear that discount liquor might have Fortaleza in stock so I went in and I was pleasantly surprised to find it! I've since gone back and bought a 2nd bottle as well just in case it sells out and becomes hard to find again. The people that work there are great and very helpful as well. I always ask questions and they don't even seem annoyed! Lol

    Steven T.

    So I'm talking to a guy at work and he is stoked because when he is done today he will be on vacation up north so I ask are you all packed and he says he has the important stuff, the blender and Margarita mix. I say Margaritas seem like a hassle with all the ice, mix, booze etc, etc to make them and he gets super excited and says nope, just ice and mix. So I'm like you still need a bottle of tequila and he is like nope, it's all in the mix. He tells me to go to discount liquor and look at there weekly add and he points out Jose Cuervo Margarita golden and I like a dope say again what about the bottle of booze. He's like it's all in there, Cuervo gold tequila is in the mix bone head, just add ice. So I finally stop at Discount Liquor and check it out and the store is amazing with all the variety and one cold loose track of time just checking everything out, after 20 minutes I kicked my self out and left with the margarita mix to try later. The place is obviously the place to go given all the non stop people and the hectic parking lot, more check out lanes open than Walmart, at least three that were all full. A sausage and dog cart was there for the first time in front and if the money is there he said it would be a regular spot, good luck man.

    store front
    Abigail P.

    This is my neighborhood liquor store. I'm always pleased with the beer selection they have. There's always something new for me to try out. I'm not much of a wine drinker, but the few wines I do like what I am able to find. The owner is friendly and helpful. They also have a wine club for those of you who are really into wine! This place is my go-to.

    single bottles!
    John P.

    A hidden gem that is still old school for those looking for fine adult libations. If you are looking for a great selection of single bottles of imports -- especially dark beers -- there is an entire loooooonnnnng isle for you! There is a large selection of bourbons and whiskeys, with several special barrel strength choices. The staff is knowledgeable and very helpful. Tip: Ask the manager for available "hard to fined" bourbons.

    Beer Nerdvana
    Joseph W.

    I absolutely love Discount Liquor, I have for years. I love this place so much, I lived two doors down when I was younger. That year was a crash course in boozing, I learned a lot about alcohol that year....the little I can remember of that year. I really should be the Duke here living less than a mile away, but with baby nowadays, I can't go here as much anymore. Too much money being spent on diapers and Disney Princess whatever. I spend about an hour in here every time I'm here. So very much to choose from, aisles and aisles of not only every kind of booze, but at least a hundred different kinds of every kind of booze. It's very intimidating, but don't be afraid to grab one of the guys working the floor, they know where just about everything is. Today's trip was spurned on by my wife, who tasted Spurgeon Vineyards Wisconsin Cranberry Wine at State Fair the other day and wanted to buy a bottle there. I told her to hold off, the almost $12 price tag was too high and I was sure Discount would have it for cheaper. Sure enough, there it sat in the Wisconsin Wine section with about a hundred other Wisconsin Wines. It cost a measly $8.99, and I just saved close to $4. Since I just saved so much money, it's time to reward myself. On to the craft beer section, with literally like a thousand different craft beers. I settled on a Potosi Gandy Dancer sixer today after much deliberation. You know Christmas is right around the corner, and my Dad used to be difficult to shop for. That's until I started getting his gifts at Discount. I already eyed up his gift this year, a nice bottle of Beer Barrel Bourbon. Perfect for any Bourbon lover. I love the free samples they had today. Most of the line of AleSmith Beers were out for tasting. It's nice to actually be able to taste some more of the craft beers out there. Wildwood soda. It's cheap, comes in six different flavors that you can mix and match and is perfect for when you have a party with kids in attendance. You can get it here. I don't know if that was the manager milling around the store, but I was at one point seriously contemplating buying a 12 pack of foreign beer that came with a really cool mug. When I was looking at it, he pointed out to me that there was an $8 rebate on the beer. Awesome customer service. Things I hate about Discount Liquor- The parking lot. I should not have any problem parking a Toyota Camry ANYWHERE. I hate the hipsters that hang around the free samples table, grabbing multiple samples and hanging around the beer aisle like it's Cheers. Get your ironic hat out of the way, I'm trying to see the selection of Rogue beers! Speaking of annoying hipsters, there was this one woman sampling who felt it was necessary to block up the aisles while she was giving her life story, and how she "got into beer" by leaving town and having some foxy bartender serve her up craft beers all night. Save your Sex and the City stories woman, they have no bearing. If you step foot in the Milwaukee city limits and you're over the age of 21, you are legally obliged to like beer, whether you are man or woman. But don't let my knit picking scare you away, this is the predominate place to get beer or booze in the Brew City.

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    3 months ago

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    7 days ago

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    7 months ago

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    5 months ago

    The prices are often cheap than most other liquor store. The selection is a huge reason to shop the and you get help if you request it.

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    2 years ago

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    2 years ago

    Best variety of liquors that I have ever seen. Great prices. Helpful staff. It would be my go to place for liquors if I lived in Milwaukee.

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    8 years ago

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    6 years ago

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    3 years ago

    A variety of products! Stuff I've never seen at other stores! Very helpful staff. Good deals on liquor. Good prices!

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    7 years ago

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    Ask the Community - Discount Liquor

    Review Highlights - Discount Liquor

    It's still produced today, but it's not very popular, and no neighborhood liquor store would ever carry it.

    Mentioned in 2 reviews

    Read more highlights

    Discount Liquor - beer_and_wine - Updated May 2026

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