I've been meaning to write a review for the Atlanta Spirit ever since I read Amanda D's review from…read moreFebruary 2011. So far, the only two reviews on Yelp for the Atlanta Spirit are from Thrashers/hockey fans. I write this review primarily from a Hawks/basketball fan perspective, though I do think they royally screwed up with the Thrashers. How can a world-class, major sports city that's hosted the Olympics and just about every major sporting event lose an NHL team? Sad.
In 2004, Time Warner sold the Atlanta Hawks, Atlanta Thrashers, and operating rights to Philips Arena to the Atlanta Spirit. The Atlanta Spirit is an ownership group comprised of seven businessmen, some of whom don't even live in Atlanta. The group originally had nine members, but one got kicked out (I'll get to that next) and another passed away (at age 83).
In 2005, the Spirit immediately got off to a rocky start rebuilding the Hawks franchise by overseeing the trade between Atlanta and Phoenix. The Hawks traded Boris Diaw and two first round draft picks in a maximum salary sign-and-trade deal for Joe Johnson, who, at the time, was only the Suns' fourth-best player (behind Steve Nash, Amare Stoudemire, and Shawn Marion).
I'm a huge NBA fan and when that deal was proposed, I remember thinking how ridiculous it sounded. Joe Johnson was a good player, but no way was he worth max dollars and building a franchise around. At least one owner of the Spirit agreed and it was Steve Belkin, the governor of the group. His disagreement with the Spirit and Hawks management eventually went to the courts, where Belkin was exiled from the group (two other owners picked up his share). Then-Hawks GM Billy Knight wouldn't even shake Belkin's hand afterwards. The trade was eventually consummated and so began the Joe Johnson era in Atlanta.
I can see the Spirit's thinking -- no NBA superstar wanted to play in Atlanta. We'd just come off six straight losing seasons, including a league-worst 13-69 in 2004-05. The Spirit had to overpay for someone to come here.
In the eight seasons since the Spirit have owned the Hawks, the team has made the playoffs five times. We just could not get over the "hump." The hump being out of the second round.
In Atlanta, Joe Johnson became a six-time All-Star. Josh Smith won the dunk contest in 2005. In 2007, we drafted Al Horford. He became a two-time All-Star. We took the eventual NBA champion Boston Celtics to seven games in an exciting playoff series in 2008. Jamal Crawford won 6th man of the year in 2010. So there were definitely some highlights with this group.
Joe Johnson, however, was not a superstar. He was and is a very good player, just not a cornerstone. You can't blame him for signing a maximum contract if a team is willing to offer it. In 2008, ownership did the right thing by firing Billy Knight, but his replacement, Rick Sund, signed Joe to a 6-year, $120MM contract in 2010. We would be stuck with Joe forever! (Or would we...?)
Speaking of Billy Knight, he made one of the worst draft mistakes ever, by drafting Marvin Williams with the No. 2 pick in 2005 over Chris Paul and Deron Williams (taken with the next two picks). At the time, the thinking was, Marvin Williams would turn out to be the best overall player from that draft class. We already had a ton of forwards, though, and we badly needed a point guard! June 28, 2005 was the day that could have changed the Hawks franchise for the better for decades to come. Instead, we got Marvin, followed by Shelden Williams the next year.
The Atlanta Spirit, as a partnership, have a hard time gaining the support of the fans. NBA teams like the Mavs (Mark Cuban), the Lakers (Jerry Buss), the Heat (Micky Arison), the Spurs (Peter Holt), and even now the Nets (Mikhail Prokhorov) have visibly passionate owners who genuinely care about their teams and make an effort to reach out to the fans and local community. Even Cavs owner Dan Gilbert made headlines with his emotional letter to Cleveland fans after LeBron James took his talents to South Beach. I wouldn't be able to pick out any of the Atlanta Spirit owners in a lineup.
I'll admit Atlanta is a fairweather sports town. I'm not sure completely why that is, but I know part of the reason is because this is a transplant city. I, myself, moved here from out-of-state and adopted the Hawks as my "#2" team behind the Spurs, who I grew up cheering for.
Last month, the Spirit made a great hire in former Spurs VP of Basketball Operations, Danny Ferry, as the new GM of the Hawks. In less than two weeks, Ferry has already done what most thought was impossible: he traded away Joe Johnson's albatross contract (to Brooklyn) and Marvin Williams (to Utah, for a PG no less). A new era is underway in this town and the rebuilding process is swiftly on-going as I write this review. Atlanta has the makings of a great NBA city. If the Spirit can change the culture, the city will embrace the Hawks.